Online Marketing And Its Critical Success Factors
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Online Marketing And Its Critical Success Factors
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Author : Katie Maingi
language : en
Publisher: GRIN Verlag
Release Date : 2014-01-22
Online Marketing And Its Critical Success Factors written by Katie Maingi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-22 with Business & Economics categories.
Document from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Online marketing has become a popular technique that helps organizations to reach global customers. Though most organizations are using wide-range of online marketing strategies, some of them are unable to identify various factors that contribute to success of online marketing. To help organizations to identify these critical success factors, this research paper has analyzed various critical success factors to create a framework for organizations to successfully execute online marketing campaign. This paper also focused on identifying major online technique used by organizations and benefits of centralized and decentralized marketing environments. Secondary information has been the data was collected by using a questionnaire, which consists of 8 questions and 3 marketing managers of selected US based organizations
Critical Success Factors Of Online Marketing Campaign
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Author : Kelly Clarkson
language : en
Publisher: GRIN Verlag
Release Date : 2013-04-26
Critical Success Factors Of Online Marketing Campaign written by Kelly Clarkson and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-26 with Business & Economics categories.
Master's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, The University of Liverpool, language: English, abstract: Marketing has always been one of the most crucial and critical functions in organizations for last several decades. Since several years, organizations have been depending on various marketing methods to promote products, services and brands. As time passes, the types of marketing strategies that are considered for have changed. Techniques that were used in 1950s shall not be helpful for organizations that operate in today’s environment. In the same way, techniques that are currently used in today’s environment shall not be useful after 50 to 60 years (Kotler and Keller, 2012). Unless marketing activities are planned based on present market conditions, it is not possible for organizations to reach wide-range of customers that spread across the world. As there are no boundaries in the target markets of most of the organizations, organizations have to use the combination of both traditional and online marketing methods. While traditional marketing methods such as print, radio or television marketing primarily restricted to tap domestic customers, it is online marketing strategy that helps organizations to reach customers, who spread across the world, with minimum marketing budget. Online marketing is the process of sending marketing communications and advertising messages to customers through various methods that used over internet. Internet marketing forms a wide-range of techniques such as search engine marketing, social media marketing, email marketing, affiliate marketing, blog marketing, and buzz marketing etc. As per the recent report revealed by Internet Advertising Bureau in 2009, the revenues of online ad sellers have increased to $21 Billion. The global online advertising spending in 2001 was around $82 Billion and it is expected to grow 12-14% every year to reach $132 Billion by 2015 (Miller and Washington, 2012).Organizations use numerous of techniques that fall under online marketing techniques to market products and to reach potential customers. Moreover, in today’s environment, organizations are focusing on techniques that help in reducing the cost in every aspect.
The Influence Of Critical Success Factors On International Internet Marketing
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Author : Riyad Eid
language : en
Publisher:
Release Date : 2002
The Influence Of Critical Success Factors On International Internet Marketing written by Riyad Eid and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Internet marketing categories.
Taking Technology To The Market
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Author : Ian Linton
language : en
Publisher: Routledge
Release Date : 2016-04-01
Taking Technology To The Market written by Ian Linton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Business & Economics categories.
With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.
Storytelling As A Critical Success Factor In Video Advertisements
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Author : Michael Wuta
language : en
Publisher: GRIN Verlag
Release Date : 2018-03-05
Storytelling As A Critical Success Factor In Video Advertisements written by Michael Wuta and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-05 with Business & Economics categories.
Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, , language: English, abstract: In this dissertation, it was shown that storytelling is a critical success factor in video advertisements, and storytelling elements are a permanent and significant feature of the 30 most viewed video advertisements as determined by the YouTube Ads Leaderboard for the years 2014, 2015, and 2016. While the role of storytelling in advertisements and its persuasive power on the consumer behaviour have been widely researched, empirical studies on the presence and significance of storytelling elements deployed in successful video advertisements are missing. The research objectives of this study were to identify and analyse the storytelling elements deployed in the 30 most viewed video advertisements, and to provide guidance for marketers and advertisers so that they can understand the vital storytelling elements in video advertisements and consequently make the most of this technique. This exploratory research is based on an interpretivist research philosophy and qualitative research methodologies for the data collection and analysis were applied. Using qualitative content analysis, this study empirically examined the storytelling elements deployed in the 30 most viewed video advertisements. As a result, 12 elements are identified as vital elements for video advertisements: message, conflict, characters, beginning/ middle/ end, authenticity, reversal, connectedness, the basic plots, archetypes, fictional story, emotions, and music. These findings provide insights for marketers and advertisers aiming to convey their messages through storytelling in video advertisements. While there is no set formula for a successful video advertisement, this study revealed that a few vital storytelling elements appeal to a global audience and some of the most viewed video advertisements have these elements in common.
Social Media Monetization
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Author : Francisco J. Martínez-López
language : en
Publisher: Springer Nature
Release Date : 2022-09-23
Social Media Monetization written by Francisco J. Martínez-López and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-23 with Business & Economics categories.
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.
The 5 Key Success Factors
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Author : E. W. Lawrimore
language : en
Publisher: Lulu.com
Release Date : 2011-05-14
The 5 Key Success Factors written by E. W. Lawrimore and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-14 with Business & Economics categories.
A total system for business success, based on a 25-year study and testing of the most effective success factors for any business, from small to large. Includes practical action steps that, taken together, will lead to significant success increases for your business or organization.
Key Success Factors Of New Products Product Innovations
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Author : Raffaele Aledda
language : en
Publisher: GRIN Verlag
Release Date : 2010-10-20
Key Success Factors Of New Products Product Innovations written by Raffaele Aledda and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-20 with Business & Economics categories.
Bachelor Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, International University of Applied Sciences, language: English, abstract: The new information age has seen an impressive shift to global markets and cross-border competition, resulting in customers increased expectations for higher quality products, competitive prices and better and faster services. Hence, companies aiming at striving success are focussing more and more on generating fast, innovative, and efficient solutions to satisfy customers’ expectations and to create value for shareholder. In view of that, the quest for new products capable to bestow the company with the differential advantage to position itself against its competitors has never been more critical than ever before. However, although innovations are generally seen as the engine of growth, only a small number survive the first year and generate significant value for shareholders. Thus, managers all around the world are keen to identify key factors of success to reduce uncertainty in the new product development process. Yet, history teaches us that product innovation is a complex and dynamic process whose success is difficult to measure, to forecast and which call for talented managers capable to identify and harmonize an array of exogenous, endogenous and consumer perception factors of success simultaneously. Most notably, consumers perception is difficult to map and far more complex to manage. Only new products and innovations that timely offer superior and unique benefits that are perceived as such by customers are marketable and sustainable in the long run and thus generate value for shareholders.
The Essential Guide On Internet Marketing Creating The Best Products Online
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Author : Shu Chen Hou
language : en
Publisher: KOKOSHUNGSAN®
Release Date :
The Essential Guide On Internet Marketing Creating The Best Products Online written by Shu Chen Hou and has been published by KOKOSHUNGSAN® this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Looking to start an online business but don't know where to begin? Look no further than "The Essential Guide on Internet Marketing: Creating the Best Products Online." This comprehensive guide provides all the information you need to launch a successful online business and start generating income from your own digital products. Whether you're an experienced marketer or just starting out, this guide covers everything from the basics of internet marketing to advanced techniques for building traffic, generating leads, and converting sales. You'll learn how to identify profitable niches, create high-quality digital products, and market your business effectively to reach your target audience. With detailed chapters on topics such as web traffic, email marketing, social media, and search engine optimization, this guide is packed with practical tips and strategies for building a successful online business. You'll learn how to optimize your website for search engines, create effective email campaigns, and use social media to build a loyal following of customers and fans. Whether you're looking to create a passive income stream or build a full-time online business, "The Essential Guide on Internet Marketing: Creating the Best Products Online" has everything you need to get started. With its clear, concise writing and practical advice, this guide is the perfect resource for anyone looking to succeed in the world of online business. So why wait? Order your copy today and start building your dream business online!
Application Of Digital Marketing For Life Success In Business
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Author : Abhishek Das
language : en
Publisher: BPB Publications
Release Date : 2018-06-02
Application Of Digital Marketing For Life Success In Business written by Abhishek Das and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-02 with Computers categories.
The book describes: Digital Marketing Applications concept and techniques. Value Chain of Digital Marketing Process and Operations. Why Digital Marketing is useful for each and every Business. Basis picture of what will a business miss out on if they don't market their products/services online. Technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of Digital Marketing Tools. Financial payment methods to help determine annual budget for Digital Marketers. Determine a bid strategy based on your goals. Social Media Advertisement Platforms. What are some of the best ways to integrate email marketing with social media participation? Digital marketing and measurement model. How do you use Web Analytics effectively to make most out of it for your business? Future Evolution of Digital Marketing and Role of WordPress in it. Digital Marketing- A Great Tool for Market research. Copywrites- An Art or Science Copyright- A Globally Practiced Method to Prevent Plagiarism and Control Data Duplicity. How a Business Can Convert its Visitors into Qualified Business Leads Using CRM/AI. How an Entrepreneur setup an Online Store for Their Online Business (Including- Business Case-I & II).