Orientasi Pasar Dan Keunggulan Bersaing Studi Kasus Penjualan Komputer
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Orientasi Pasar Dan Keunggulan Bersaing Studi Kasus Penjualan Komputer
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Author : Dr. Aprizal, S.Kom, S.E., M.Si.
language : id
Publisher: CELEBES MEDIA PERKASA
Release Date : 2018-12-23
Orientasi Pasar Dan Keunggulan Bersaing Studi Kasus Penjualan Komputer written by Dr. Aprizal, S.Kom, S.E., M.Si. and has been published by CELEBES MEDIA PERKASA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-23 with categories.
Orientasi pasar merupakan istilah yang populer digunakan oleh para praktisi di bidang pemasaran sebagai implementasi dari konsep pemasaran.Lebih dari empat dekade, strategi perusahaan yang berorientasi pasar dipandang oleh akademisi dan praktisi sebagai pilar utama untuk mencapai kinerja perusahaan yang unggul baik pada perusahaan manufaktur maupun pada perusahaan jasa, Kara (2005). Menurut (Kotler & Amstrong, 2001:322) keunggulan bersaing adalah suatu keunggulan diatas pesaing yang diperoleh dengan menawarkan nilai lebih kepada konsumen, baik melalui harga yang lebih rendah atau dengan menyediakan lebih banyak manfaat yang mendukung penetapan harga lebih mahal. Buku ini mencakup beberap materi yang dibahas yaitu: 1. Fenomena Orientasi Pasar Dan Keunggulan Bersaiing 2. Orientasi Pasar 3. Keunggulan Bersaing 4. Perilaku Konsumen 5. Kinerja Usaha 6. Balance Scorecard (BSC) 7. Pengaruh Orientasi Pasar Terhadap Perilaku Konsumen 8. Pengaruh Orientasi Pasar Terhadap Kinerja Usaha Melalui Perilaku Konsumen Pengaruh Keunggulan Bersaing Terhadap Kinerja Usaha Melalui Perilaku Konsumen
Manajemen Strategi
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Author : Dr. Hudaya Latuconsina, M.M.
language : id
Publisher: Berkah Aksara Cipta Karya
Release Date : 2024-05-25
Manajemen Strategi written by Dr. Hudaya Latuconsina, M.M. and has been published by Berkah Aksara Cipta Karya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-25 with Antiques & Collectibles categories.
Strategic Management Practice
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Author : John A. Pearce
language : en
Publisher: Irwin Professional Publishing
Release Date : 1991
Strategic Management Practice written by John A. Pearce and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Introduction To Business
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Author : Francesca Masciarelli
language : en
Publisher:
Release Date : 2017
Introduction To Business written by Francesca Masciarelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Business Process Maturity
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Author : Amy Van Looy
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-27
Business Process Maturity written by Amy Van Looy and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-27 with Business & Economics categories.
Organisations face many challenges, which induce them to perform better, and thus to establish mature (or excellent) business processes. As they now face globalisation, higher competitiveness, demanding customers, growing IT possibilities, compliancy rules etc., business process maturity models (BPMMs) have been introduced to help organisations gradually assess and improve their business processes (e.g. CMMI or OMG-BPMM). In fact, there are now so many BPMMs to choose from that organisations risk selecting one that does not fit their needs or one of substandard quality. This book presents a study that distinguishes process management from process orientation so as to arrive at a common understanding. It also includes a classification study to identify the capability areas and maturity types of 69 existing BPMMs, in order to strengthen the basis of available BPMMs. Lastly it presents a selection study to identify criteria for choosing one BPMM from the broad selection, which produced a free online selection tool, BPMM Smart-Selector.
Strategic Cost Management
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Author : John K. Shank
language : en
Publisher: Simon and Schuster
Release Date : 1993
Strategic Cost Management written by John K. Shank and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Cost accounting categories.
An indispensable guide for managers concerned with cost, strategy, and business re-engineering. Experts on the strategic use of cost data, the authors show how stategic cost management is revolutionizing accounting practices in leading companies. Includes numerous examples. 120 line drawings.
Customer Loyalty
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Author : Jill Griffin
language : en
Publisher: Jossey-Bass
Release Date : 1997-06-26
Customer Loyalty written by Jill Griffin and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06-26 with Business & Economics categories.
Studies show that customer satisfaction does not equate with continued sales--it is the "loyal" customer who resists the competitor's tempting offers. This pragmatic guide outlines a savvy, seven-step process for turning prospects into customers and customers into loyal advocates.
Competitive Strategy
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Author : Michael E. Porter
language : en
Publisher: Simon & Schuster
Release Date : 1998
Competitive Strategy written by Michael E. Porter and has been published by Simon & Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Medical categories.
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
Restoring Our Competitive Edge
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Author : Robert H. Hayes
language : en
Publisher: New York : Wiley
Release Date : 1984-06-25
Restoring Our Competitive Edge written by Robert H. Hayes and has been published by New York : Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-06-25 with Business & Economics categories.
Recommends a manufacturing strategy that develops production facilities, uses appropriate management systems, and establishes firm relationships with suppliers.
Competing Globally
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Author : Farid Elashmawi, Ph.D.
language : en
Publisher: Routledge
Release Date : 2012-06-25
Competing Globally written by Farid Elashmawi, Ph.D. and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. 'Competing Globally' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.
