Overpromise And Overdeliver
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Overpromise Overdeliver
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Author : Rick Barrera
language : en
Publisher:
Release Date : 2006-06
Overpromise Overdeliver written by Rick Barrera and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06 with categories.
The Old Cliché In Business Is That Smart Companies Underpromise And Overdeliver. But In A Crowded Marketplace, Underpromising Is A One-Way Ticket To Oblivion. How Did Extraordinary Companies Like Tivo, Best Buy, The Container Store, American Girl, And Washington Mutual Come Out Of Nowhere To Virtually Take Over Their Respective Markets From Bigger And Wealthier Competitors? Not By Spending A Fortune On Marketing. All They Did Was Keep Their Promises . . . And Not Just Any Promises, But Dangerously Ambitious Promises. These Companies Used A Radical New Formula: They Overpromised To Lure Customers In And Then Overdelivered To Keep Them. In Overpromise And Overdeliver, Marketing Guru Rick Barrera Uses Groundbreaking Research And Case Studies To Show How These Word-Of-Mouth-Driven Successes Have Mastered What He Calls Touchpoint Branding The Art Of Making Sure That Every Point Of Contact Between A Company And Its Customers Is Well Executed And Fulfills An Over-The-Top Brand Promise. Barrera Explains How Touchpoint Branding S Three Major Components Product Touchpoints, System Touchpoints, And Human Touchpoints Can Create Dramatic Market Differentiation. The Companies Featured In This Book Start With An Extraordinary Product (Like The Ipod), Supported By Smoothly Running Systems (Like The Sumerset Houseboats Web Site), And Add Satisfying Human Contact (Like The Luxury Service At A Ritz-Carlton Hotel). In A Crowded Business Environment Where Everyone Seems To Be Shouting The Same Message At Peak Volume, Overpromising And Overdelivering Is The Best Way To Stand Out. Barrera Offers Powerful And Easy-To-Apply Lessons Not Only For Senior Managers But Also For Individuals At Any Level For Anyone Who Wants To Create Unshakable Customer Loyalty.
Overpromise And Overdeliver Revised Edition
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Author : Rick Barrera
language : en
Publisher: Penguin
Release Date : 2009-04-30
Overpromise And Overdeliver Revised Edition written by Rick Barrera and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-30 with Business & Economics categories.
The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.
Overpromise And Overdeliver
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Author :
language : en
Publisher:
Release Date : 2009
Overpromise And Overdeliver written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Brand loyalty categories.
Overpromise And Overdeliver Revised Edition
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Author : Rick Barrera
language : en
Publisher:
Release Date : 2009
Overpromise And Overdeliver Revised Edition written by Rick Barrera and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Great Work Great Career Open Leadership Overpromise And Overdeliver
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Author : Stephen R. Covey
language : en
Publisher:
Release Date : 2010
Great Work Great Career Open Leadership Overpromise And Overdeliver written by Stephen R. Covey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
The Generous Husband
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Author : Paul Byerly
language : en
Publisher: Karis Publishing
Release Date : 2004-11
The Generous Husband written by Paul Byerly and has been published by Karis Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11 with categories.
Would your marriage improve if you could give your wife what she most wants? Generosity can work wonders, but only if you give what is most wanted. This book, which will help you target your giving, contains over 400 tips designed to meet her needs in the areas of touch, romance, gifts, service, a shared walk, communication, prayer, affirmation, time, and sex. Includes special tips for holidays and parents. Additional sections: Massage - Sexual and Non-Sexual Cooking for the Citchen Clueless The Flood - AKA Menstruation Buying Lingerie - Without Dying of Embarrassment Paul H. Byerly began e-mailing generous tips in 2001. His daily Generous Husband messages are now received by over two thousand men around the world.
Triathlon Training Handbook
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Author : Terri Schneider
language : en
Publisher: Hatherleigh Press
Release Date : 2018-02-27
Triathlon Training Handbook written by Terri Schneider and has been published by Hatherleigh Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-27 with Health & Fitness categories.
The comprehensive guide to achieving your triathlon goals through a three-stage fitness training program. Combining running, swimming and biking-specific exercises with complementary endurance and strength training, The Triathlon Training Handbook approach emphasizes targeted fitness milestones alongside proper recovery. These workouts provide easy-to-follow programs divided weekly and by level (beginner, intermediate, advanced). • PROVEN TECHNIQUES FOR STRENGTH AND ENDURANCE. Combining proven strength and endurance training routines with specific skill programs, The Triathlon Training Handbook lets you push your body to reach its full potential--getting the results you want while avoiding stress-based injury and unwanted setbacks. • EASY-TO-FOLLOW WORKOUT PLANS. With workouts perfect for anyone from beginners to experts, The Triathlon Training Handbook allows people to jump right in at their personal fitness level, making the workouts quick and easy to include in your existing routines. • ONLINE SUPPORT THROUGH GETFITNOW PLATFORM. Comprehensive online support via social media, community forums, and website featuring additional content such as exclusive exercise videos, nutritional tips, live updates from authors, and more. • EXPERT PRESENTATION GUARANTEES RESULTS. The Triathlon Training Handbook takes all of support and expert guidance of a dedicated personal trainer--and puts it right in your hands. Training tips and expert notes are included, as well as a training journal where you can log your progress.
There S No Such Thing As An It Project
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Author : Bob Lewis
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2019-09-24
There S No Such Thing As An It Project written by Bob Lewis and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-24 with Technology & Engineering categories.
Learn how to stop pouring vast sums of money into technology projects that don't have a lasting impact by closing the communication gap between IT and leadership. Too many businesses miss opportunity after opportunity to design, plan, and achieve intentional business change. Why? Because they charter projects focused on delivering software products: IT projects. But as this groundbreaking book points out, there's no such thing as an IT project—or at least there shouldn't be. It's always about intentional business change, or what's the point? It's time to stop providing simplistic, one-dimensional, all-you-gotta-do panaceas. When the only constant in business is change, truly useful IT has to help you change instead of build solutions that are obsolete even before they are completed. IT consultant Bob Lewis, author of the bestselling Bare Bones Project Management, has joined forces with seasoned CIO Dave Kaiser to give you the tools you need. It's a multidimensional, relentlessly practical guide. Condensed to handbook length and seasoned with Lewis's trademark sardonic humor, it's an enjoyable and digestible read as well. Lewis and Kaiser take you step by step through the process of building a collaboration between IT and the rest of the business that really works. Insisting on intentional business change takes patience, communication, and courage, but it has a huge payoff. More to the point, insist on anything else and every penny you spend will be a wasted dime and a waste of time.
You Are What You Choose
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Author : Scott de Marchi
language : en
Publisher: Penguin
Release Date : 2009-11-12
You Are What You Choose written by Scott de Marchi and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-12 with Business & Economics categories.
The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth? Scott de Marchi and James T. Hamilton present a new theory about how we decide, based on an extensive survey of more than thirty thousand subjects. They show that each of us possesses six core traits that shape every decision, from what to have for lunch to where to invest. We go with “the usual” way of deciding whenever there’s a trade-off between current and future happiness, when facing the risk of a bad outcome, or when a choice might hurt other people. We’re also consistent about how much information we want and how much we care about the opinions of others. Readers can determine their own decision-making profile with a test in the book. Once they understand the six core traits, they’ll have a big advantage in their marketing campaigns, management strategies, investments, and many other contexts.
49 Marketing Secrets That Work To Grow Sales
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Author : Ron Finklestein
language : en
Publisher: Morgan James Publishing
Release Date : 2012-01-01
49 Marketing Secrets That Work To Grow Sales written by Ron Finklestein and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
49 Marketing Secrets is a book that was conceived to fill the void on marketing books that is tailored to the small business owner. Many of the problems I have solved with my clients are marketing problems: they don't understand marketing, they don't know who to trust, they don't know what to do. The objective of the book is to provide an inexpensive and safe place for mall business owners to turn to receive trusted advice from people who have been there. The book was written by marketing experts and business owner and it describes what they implemented to grow their business. We can all become great marketers. In this book you will discover: 9 Winning Marketing Strategy 8 Branding and Corporate Image Strategies 6 Media Strategies 3 Networking strategies 9 Technology-Based Marketing Strategies 6 Event Strategies 8 Sales Strategies.
