Packing Design
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Packaging Design
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Author : Marianne R. Klimchuk
language : en
Publisher: John Wiley & Sons
Release Date : 2013-02-01
Packaging Design written by Marianne R. Klimchuk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Design categories.
The fully updated single-source guide to creating successfulpackaging designs for consumer products Now in full-color throughout, Packaging Design, SecondEdition has been fully updated to secure its place as the mostcomprehensive resource of professional information for creatingpackaging designs that serve as the marketing vehicles for consumerproducts. Packed with practical guidance, step-by-step descriptionsof the creative process, and all-important insights into thevarying perspectives of the stakeholders, the design phases, andthe production process, this book illuminates the business ofpackaging design like no other. Whether you're a designer, brand manager, or packagingmanufacturer, the highly visual coverage in Packaging Designwill be useful to you, as well as everyone else involved in theprocess of marketing consumer products. To address the most currentpackaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of theentire packaging design process, including the business ofpackaging design, terminology, design principles, the creativeprocess, and pre-production and production issues A new chapter that puts packaging design in the context ofbrand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phaseof the packaging design process A history of packaging design covered in brief to provide acontext and framework for today's business Useful appendices on portfolio preparation for the student andthe professional, along with general legal and regulatory issuesand professional practice guidelines
Managing Packaging Design For Sustainable Development
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Author : Daniel Hellström
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-17
Managing Packaging Design For Sustainable Development written by Daniel Hellström and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-17 with Technology & Engineering categories.
Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development. Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions emphasizes the need to rethink packaging system design, by presenting a strategic packaging design tool; a compass. The compass encourages you to go off-road, to develop and innovate, and to remake the packaging design solution that previously was best practice. Theory and practical applications are balanced by outlining the most crucial tenets of packaging design for sustainability and by illustrating wide range of real-life cases that will inspire and challenge the mindsets of those who apply the compass in packaging design related projects. This is a must-have book for designers, engineers, logisticians, marketers, supply chain professionals and other managers who seek guidance on sustainable solutions through packaging design.
What Is Packaging Design
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Author : Giles Calver
language : en
Publisher: Rotovision
Release Date : 2007
What Is Packaging Design written by Giles Calver and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Design categories.
Laying foundations and guidelines for best practice when designing contemporary packaging, this title tackles design basics such as format, layout and typography and takes into account genre-specific elements such as product information, branding, marketing and legislation.
Packaging The Brand
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Author : Gavin Ambrose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-07
Packaging The Brand written by Gavin Ambrose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with Design categories.
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Packaging Design
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Author : Marianne R. Klimchuk
language : en
Publisher: Wiley
Release Date : 2006-09-11
Packaging Design written by Marianne R. Klimchuk and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-11 with Design categories.
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines
Packaging Design
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Author : Conway Lloyd Morgan
language : en
Publisher:
Release Date : 1997
Packaging Design written by Conway Lloyd Morgan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
Contains fifty designs from companies around the world including Nicole Fahri, Body Shop and Smirnoff.
New Packaging Design
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Author : Janice Kirkpatrick
language : en
Publisher: Laurence King Publishing
Release Date : 2009-09-16
New Packaging Design written by Janice Kirkpatrick and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-16 with Design categories.
Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. Therise of environmental issues and globalization mean that today's packaging designers must create innovative solutions that are also sustainable. This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the worlds best-known brands to meet the designers, clients, marketers, technologists, environmentalists, and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world, and presented through new color photography, the book also features in-depth case studies of some of the most innovative design processes with interviews and illustrated details.
Packaging Sustainability
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Author : Wendy Jedlicka
language : en
Publisher: John Wiley & Sons
Release Date : 2015-03-05
Packaging Sustainability written by Wendy Jedlicka and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-05 with Design categories.
Packaging Sustainability Take the lead with sustainable package design solutions The classic role of packaging is to “Protect, Inform, and Sell.” Today, packaging must do all that—but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging. With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book: Enables the designer to make smart, informed decisions at all points throughout the packaging design process Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists Describes materials and processes in current use and helps the reader understand how they interconnect With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product’s shelf impact—while minimizing its ecological footprint.
Packaging Essentials
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Author : Candace Ellicott
language : en
Publisher: Rockport Publishers
Release Date : 2010-06-01
Packaging Essentials written by Candace Ellicott and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-01 with Design categories.
This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.
The Packaging Designer S Book Of Patterns
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Author : Lászlo Roth
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-07
The Packaging Designer S Book Of Patterns written by Lászlo Roth and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-07 with Design categories.
The essential packaging design resource, now with more patterns than ever! For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges. This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs, including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be scaled to suit particular specifications—many are easily converted to alternate uses—and most details are easily customizable. Features of this Fourth Edition include: More than 55 new patterns added to this edition—over 600 patterns in all A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, rigid boxes, corrugated containers, and point-of-purchase displays Proven, scalable patterns that save hours of research and trial-and-error design Packaging patterns that are based on the use of 100% recyclable materials Includes access to a password protected website that contains all 600+ patterns in digital form for immediate use Comprehensive and up to date, The Packaging Designer's Book of Patterns, Fourth Edition enables packaging, display, and graphic designers and students to achieve project-specific design objectives with precision and confidence.