Parasoziale Interaktion Nach Horton Und Wohl Ein Vergleich Von Youtube Und Fernsehen
DOWNLOAD
Download Parasoziale Interaktion Nach Horton Und Wohl Ein Vergleich Von Youtube Und Fernsehen PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Parasoziale Interaktion Nach Horton Und Wohl Ein Vergleich Von Youtube Und Fernsehen book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Parasoziale Interaktion Nach Horton Und Wohl Ein Vergleich Von Youtube Und Fernsehen
DOWNLOAD
Author : Lea Kleinelümern
language : de
Publisher:
Release Date : 2021-05-12
Parasoziale Interaktion Nach Horton Und Wohl Ein Vergleich Von Youtube Und Fernsehen written by Lea Kleinelümern and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-12 with categories.
Parasoziale Interaktion Und Beziehung Zu Medienfiguren Aus Dem Internet Am Beispiel Der Moderatoren Des Youtube Kanals Rocket Beans Tv
DOWNLOAD
Author : Laura Heissenbüttel
language : de
Publisher: GRIN Verlag
Release Date : 2022-04-25
Parasoziale Interaktion Und Beziehung Zu Medienfiguren Aus Dem Internet Am Beispiel Der Moderatoren Des Youtube Kanals Rocket Beans Tv written by Laura Heissenbüttel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-25 with Computers categories.
Masterarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 1,7, Universität Bremen, Sprache: Deutsch, Abstract: YouTuber/YouTuberinnen treten vermehrt als neue Medienfiguren in der Medienumgebung Internet auf. Durch ihre Relevanz gewinnen sie auch für die Medienrezeptionsforschung zunehmend an Interesse. Um ihre Beliebtheit beim vornehmlich jungen Publikum zu untersuchen, wird für diese Arbeit das Konzept der parasozialen Interaktion und parasozialen Beziehung hinzugezogen. Die Anfänge der Forschung zur parasozialen Interaktion und Beziehung liegen in den 1950er Jahren und bezogen sich zur damaligen Zeit auf die Fernsehrezeption. Da sich neben dem Fernsehen heute auch Videoplattformen als wichtige Anlaufstellen für die Rezipienten/ Rezipientinnen darstellen, sollten diese in neuen Forschungen zur parasozialen Interaktion und Beziehung unbedingt berücksichtigt werden. Für die Arbeit wurden deshalb die parasoziale Interaktion und Beziehung zu Medienfiguren aus dem Internet, genauer zu den Moderatoren/Moderatorinnen vom YouTube-Kanal Rocket Beans TV, untersucht. Der Kanal ist von besonderem Interesse, da er in seiner Struktur dem linearen Fernsehen nicht unähnlich ist. Im Rahmen der Arbeit wird die parasoziale Beziehung zu den Moderatoren/Moderatorinnen von Rocket Beans TV mit Hilfe einer Onlinebefragung nachgewiesen und durch Eigenschaften der Rezipienten/Rezipientinnen und zugeschriebene Charaktereigenschaften der Medienfiguren genauer definiert.
Hat Das Auftreten Eines Youtubers Einfluss Auf Seine Glaubw Rdigkeit Wie Parasoziale Interaktion Von Followern Wahrgenommen Wird
DOWNLOAD
Author : Manuel Knobelspieß
language : de
Publisher: GRIN Verlag
Release Date : 2020-05-11
Hat Das Auftreten Eines Youtubers Einfluss Auf Seine Glaubw Rdigkeit Wie Parasoziale Interaktion Von Followern Wahrgenommen Wird written by Manuel Knobelspieß and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-11 with Psychology categories.
Parasoziale Interaktion und parasoziale Beziehungen werden seit mehr als 60 Jahren erforscht. Mediencharaktere wollen sympathisch wirken und nutzen dafür ein spezielles Auftreten und die Möglichkeit, ihre Zuschauer miteinzubeziehen. Zuerst hat die Kommunikationswissenschaft hauptsächlich Auftritte im Fernsehen analysiert, doch die Verbreitung des Internets und neuer medialer Plattformen wie YouTube eröffnen neue Forschungsperspektiven. Was verstehen wir unter parasozialer Interaktion? Wer gilt als glaubwürdig? Bauen Männer und Frauen unterschiedliche parasoziale Beziehungen zu Medienfiguren auf? Kann ein YouTuber das Wohlwollen seiner Follower gezielt steigern? Manuel Knobelspieß untersucht den Einfluss parasozialer Interaktion auf die Glaubwürdigkeit von YouTubern. Mit Hilfe gezielter Manipulationen wertet er aus, wie hoch Probanden die Expertise und Integrität eines fiktiven Youtubers sowie das Wohlwollen ihm gegenüber bewerten. Dabei geht er auch darauf ein, ob es einen Unterschied in der weiblichen und männlichen Wahrnehmung gibt. Aus dem Inhalt: - parasoziale Beziehungen; - Wohlwollen; - Expertise; - Integrität; - METI
The Unique Perspective Of Television And Its Effect A Pilot Study
DOWNLOAD
Author : Kurt Lang
language : en
Publisher: Ardent Media
Release Date : 1953
The Unique Perspective Of Television And Its Effect A Pilot Study written by Kurt Lang and has been published by Ardent Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953 with categories.
Difficult Men
DOWNLOAD
Author : Brett Martin
language : en
Publisher: Penguin
Release Date : 2013-06-27
Difficult Men written by Brett Martin and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-27 with Performing Arts categories.
The 10th anniversary edition, now with a new preface by the author "A wonderfully smart, lively, and culturally astute survey." - The New York Times Book Review "Grand entertainment...fascinating for anyone curious about the perplexing miracles of how great television comes to be." - The Wall Street Journal "I love this book...It's the kind of thing I wish I'd been able to read in film school, back before such books existed." - Vince Gilligan, creator of Breaking Bad and co-creator of Better Call Saul In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest common denominator, a wave of new shows on cable channels dramatically stretched television’s narrative inventiveness, emotional resonance, and creative ambition. Combining deep reportage with critical analysis and historical context, Brett Martin recounts the rise and inner workings of this artistic watershed - a golden age of TV that continues to transform America's cultural landscape. Difficult Men features extensive interviews with all the major players - including David Chase (The Sopranos), David Simon and Ed Burns (The Wire), David Milch (NYPD Blue, Deadwood), Alan Ball (Six Feet Under), and Vince Gilligan (Breaking Bad, Better Call Saul) - and reveals how television became a truly significant and influential part of our culture.
New Horizons In Media Psychology
DOWNLOAD
Author : Peter Winterhoff-Spurk
language : de
Publisher: Springer-Verlag
Release Date : 2013-09-03
New Horizons In Media Psychology written by Peter Winterhoff-Spurk and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Social Science categories.
Technische und ökonomische Entwicklungen im Medienbereich setzen sich über nationale Grenzen hinweg durch, gelegentlich gilt dies auch für Medieninhalte und -formate. Die europäische Medienforschung im allgemeinen und damit auch die Medienpsychologie entwickelt sich bis heute jedoch zumeist noch im nationalen Rahmen. Erste Schritte zur Überwindung dieser unbefriedigenden Lage werden seit einigen Jahren von namhaften Medienpsychologen aus zahlreichen Ländern unternommen. Die in diesem Band versammelten Beiträge vermitteln dem Leser ein repräsentatives Bild von vielversprechenden Kooperationsmöglichkeiten wie auch von bereits bestehenden Kooperationsabsichten und gewähren ihm zugleich einen Einblick in den interessanten, wenngleich langwierigen Prozeß der europäischen Integration im Bereich der Medienforschung. Technical and economical developments in the media spread increasingly beyond national borders. Occasionally this also applies to the contents and formats of media. Yet research in general and also in the field of media psychology is done on an entirely national scale. Results, methods and theories of research in Europe are very often acknowledged only when they are published in American journals. In the present volume, well-known media psychologists from several European countries discuss new perspectives and schemes for cooperation on subjects such as content analysis, parasocial interaction with TV characters, television and language, and the impact of TV broadcasts on the audience, thus preparing the ground for further integration in the research of media in Europe.
Psychology Of Entertainment
DOWNLOAD
Author : Jennings Bryant
language : en
Publisher: Routledge
Release Date : 2013-10-31
Psychology Of Entertainment written by Jennings Bryant and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Games & Activities categories.
As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area. Divided into three basic parts, this book: *addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; *explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and *provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously. Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.
Social Media Influencers In Strategic Communication
DOWNLOAD
Author : Nils S. Borchers
language : en
Publisher: Routledge
Release Date : 2021-12-21
Social Media Influencers In Strategic Communication written by Nils S. Borchers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-21 with Language Arts & Disciplines categories.
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
Characters In Fictional Worlds
DOWNLOAD
Author : Jens Eder
language : en
Publisher: Walter de Gruyter
Release Date : 2010-11-19
Characters In Fictional Worlds written by Jens Eder and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-19 with Literary Criticism categories.
Although fictional characters have long dominated the reception of literature, films, television programs, comics, and other media products, only recently have they begun to attract their due attention in literary and media theory. The book systematically surveys today ́s diverse and at times conflicting theoretical perspectives on fictional character, spanning research on topics such as the differences between fictional characters and real persons, the ontological status of characters, the strategies of their representation and characterization, the psychology of their reception, as well as their specific forms and constellations in - and across - different media, from the book to the internet.
Parasocial Romantic Relationships
DOWNLOAD
Author : Riva Tukachinsky Forster
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-05-05
Parasocial Romantic Relationships written by Riva Tukachinsky Forster and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-05 with Social Science categories.
Parasocial Romantic Relationships: Falling in Love with Media Figures explores how, why, and to what effect individuals develop romantic feelings toward people they “know” from the media. These imaginary, one-sided relationships, dubbed parasocial romantic relationships, are both profound and pervasive, Riva Tukachinsky Forster argues. These relationships can take many forms, including adolescents who develop celebrity crushes on popular music artist, anime enthusiasts who “marry” their favorite characters, and fanfiction authors who insert themselves into narratives as romantic interests of the protagonist. Through analysis of surveys, in-depth interviews, and historical examples, this book advances our understanding of parasocial romantic relationships on both a sociocultural and a psychological level. The data and theories analyzed offer insights into how individuals can become romantically engaged with people they do not actually know, some of whom may not even exist in reality. Ultimately, Tukachinsky Forster argues that although these relationships exist only in the mind of consumers, they serve important psychological functions across different stages of life and can lead to significant consequences for individuals’ nonmediated relationships. Scholars of media studies, communication, psychology, and sociology will find this book particularly useful.