Pengembangan Industri Kecil Menengah Kerajinan Pendekatan Internet Marketing
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Pengembangan Industri Kecil Menengah Kerajinan Pendekatan Internet Marketing
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Author : Dr. Dahmiri, S.E., M.M.
language : id
Publisher: Penerbit Adab
Release Date :
Pengembangan Industri Kecil Menengah Kerajinan Pendekatan Internet Marketing written by Dr. Dahmiri, S.E., M.M. and has been published by Penerbit Adab this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Judul : Pengembangan Industri Kecil Menengah Kerajinan (Pendekatan Internet Marketing) Penulis : Dr. Dahmiri, S.E., M.M. Ukuran : 15,5 x 23 cm Tebal : 187 Halaman Cover : Soft Cover No. ISBN : 978-623-162-410-9 SINOPSIS Dalam era digital yang semakin berkembang pesat, internet marketing menjadi salah satu kunci sukses bagi industri kecil dan menengah (UKM) di bidang kerajinan. Buku ini adalah panduan lengkap yang memberikan pemahaman mendalam tentang bagaimana UKM kerajinan dapat memanfaatkan kekuatan internet untuk meraih kesuksesan. Panduan ini dimulai dengan memahami pentingnya internet marketing dalam konteks industri kerajinan saat ini. Selain itu, buku ini menjelaskan dengan rinci berbagai strategi pemasaran online yang efektif, termasuk pemasaran melalui media sosial, kampanye email, iklan berbayar, dan lainnya. Penulis juga menguraikan cara merancang dan melaksanakan strategi konten yang menarik bagi audiens online, sehingga membangun hubungan yang kuat dengan pelanggan potensial. Buku ini juga mempertimbangkan tantangan yang mungkin dihadapi oleh UKM kerajinan dalam perjalanan mereka menuju pengembangan melalui internet marketing, dan memberikan solusi praktis untuk mengatasinya. Ini termasuk mengelola risiko, anggaran yang efisien, dan mengukur hasil kampanye pemasaran secara efektif.
Proceedings Of The 7th Progressive And Fun Education International Conference Profunedu 2022
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Author : Naufal Ishartono
language : en
Publisher: Springer Nature
Release Date : 2023-02-10
Proceedings Of The 7th Progressive And Fun Education International Conference Profunedu 2022 written by Naufal Ishartono and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-10 with Education categories.
This is an open access book. Education is an effort to educate people, through education the quality of human life becomes better, and it is captured and realized by all Muhammadiyah universities in Indonesia, especially from the Faculty of Teacher Training and Education Science. The problem that occurs is the need for a lot of innovation related to the implementation of learning in the classroom so that the learning process becomes more enjoyable. Thus, students will be more eager to learn and their academic achievement will be better, which of course has implications for the quality of education which is also better. Therefore, the Association of Muhammadiyah Higher Education Teaching Institutions (ALPTK-PTM) in collaboration with Universitas Muhammadiyah Sorong (UNAMIN) dan Universitas Pendidikan Muhammadiyah Sorong (UNIMUDA) as the local committee initiated the holding of The 7th Progressive and Fun Education International Conference (The 7th Profunedu) which was held on 8-9 September 2022. The conference invited eight invited speakers from international speakers and Indonesian speakers. In addition, the conference was also attended by 115 participants and presenters with 107 papers listed. The 7th Profunedu this time collaborated with the Atlantis Press in the paper publication process. From 107 papers listed, 30 papers were selected to be published by Atlantis Press as publishing partners in this conference.
Internet Marketing
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Author : Dave Chaffey
language : en
Publisher: Pearson Education India
Release Date : 2009
Internet Marketing written by Dave Chaffey and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Inernet (Compuer networks) categories.
Social Media 101
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Author : Chris Brogan
language : en
Publisher: John Wiley & Sons
Release Date : 2010-02-23
Social Media 101 written by Chris Brogan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-23 with Business & Economics categories.
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Social Media Marketing
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Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2020-11-18
Social Media Marketing written by Tracy L. Tuten and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-18 with Business & Economics categories.
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.
The Social Media Marketing Book
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Author : Dan Zarrella
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2009-11-13
The Social Media Marketing Book written by Dan Zarrella and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-13 with Computers categories.
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Emarketing Excellence
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Author : PR Smith
language : en
Publisher: Routledge
Release Date : 2012-10-12
Emarketing Excellence written by PR Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.
Kotler On Marketing
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Author : Philip Kotler
language : en
Publisher: Simon and Schuster
Release Date : 2012-12-11
Kotler On Marketing written by Philip Kotler and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-11 with Business & Economics categories.
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Sme Policy Index Asean 2018 Boosting Competitiveness And Inclusive Growth
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2018-09-01
Sme Policy Index Asean 2018 Boosting Competitiveness And Inclusive Growth written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-01 with categories.
The SME Policy Index is a benchmarking tool for emerging economies to monitor and evaluate progress in policies that support small and medium-sized enterprises.
Race Against The Machine
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Author : Erik Brynjolfsson
language : en
Publisher: Brynjolfsson and McAfee
Release Date : 2011
Race Against The Machine written by Erik Brynjolfsson and has been published by Brynjolfsson and McAfee this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Examines how information technologies are affecting jobs, skills, wages, and the economy.