Perhubungan Media Di Malaysia
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Perhubungan Media Di Malaysia Penerbit Um
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Author : Mohd Yahya Mohamed Ariffin
language : ms
Publisher: Penerbit Universiti Malaya
Release Date :
Perhubungan Media Di Malaysia Penerbit Um written by Mohd Yahya Mohamed Ariffin and has been published by Penerbit Universiti Malaya this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Perhubungan media merupakan aspek yang penting dalam strategi komunikasi sesebuah organisasi. Dengan demikian, amat kritikal bagi pengamal perhubungan awam untuk membina hubungan yang berkesan dengan personaliti media. Penulisan ini berfokus pada amalan perhubungan media di Malaysia dengan memberi tumpuan kepada empat isu iaitu polisi organisasi korporat, amalan etika kewartawanan, persepsi editor dan bahan perhubungan media. Kaedah analisis kandungan digunakan untuk menganalisis bahan-bahan siaran media yang diterima oleh dua organisasi media iaitu sebuah akhbar harian dan sebuah stesen televisyen. Selain itu, temubual mendalam dilaksanakan untuk menganalisis pendapat para editor akhbar harian, stesen televisyen dan agensi berita mengenai amalan perhubungan media. Analisis menunjukkan para editor media berpegang kepada polisi organisasi dalam urusan perhubungan media dan seakan-akan tidak dipengaruhi oleh pengamal perhubungan awam. Berdasarkan analisis didapati pihak berkuasa politik dan pengiklan mempunyai pengaruh kuat ke atas polisi organisasi korporat yang mungkin memberi kesan pada amalan perhubungan media. Dapatan menunjukkan para editor berpandu kepada kod etika profesional dalam membuat liputan secara adil dan saksama. Walaupun pemberian hadiah oleh pengamal perhubungan awam kepada para editor dilihat sebagai kebiasaan dalam perhubungan media, namun amalan pemberian ini tidak mempengaruhi keputusan editorial. Analisis juga mendapati para editor mengakui keprofesionalan pengamal perhubungan awam dari segi format dan gaya persembahan bahan siaran media, termasuk kepelbagaian kandungan yang memenuhi jangkaan mereka. Pelbagai faktor mempengaruhi perhubungan media termasuk kurangnya hubungan interpersonal oleh para pengamal perhubungan awam dengan para editor media massa. Oleh itu, hubungan baik perlu dimantapkan dalam usaha memperbaiki liputan aktiviti, dan seterusnya untuk membina kepercayaan publik kepada organisasi.
Perhubungan Media Di Malaysia
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Author : Mohd. Yahya Mohamed Ariffin
language : ms
Publisher:
Release Date : 2012
Perhubungan Media Di Malaysia written by Mohd. Yahya Mohamed Ariffin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Mass media categories.
On mass media in Malaysia.
Perhubungan Media
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Author : Mohd Yahya Mohamed Ariffin
language : ms
Publisher:
Release Date : 2010
Perhubungan Media written by Mohd Yahya Mohamed Ariffin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Communication in management categories.
The Evolution Of Media Communication
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Author : Beatriz Peña-Acuña
language : en
Publisher: BoD – Books on Demand
Release Date : 2017-05-31
The Evolution Of Media Communication written by Beatriz Peña-Acuña and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-31 with Social Science categories.
Media communication is a young discipline, if we compare it with others. It has been studied scientifically from the last century in social sciences. This topic, as it is a human process, is complex, and it is changing because of new technologies. It transforms our society too. It is recognised that we are in a communication society. The management of knowledge is settled in business area too. Communication skills are recognised as competences in education for preparing future citizens. Media communication feeds from different disciplines and it keeps their attention. This book is an attempt to provide theoretical and empirical framework to better understand media communication from different point of views and channels in various contexts. The international authors are specialised on the issues. They cover a wide range of updated issues. They span from deepening about behaviour of media or trends to national cases related to social net and to new phenomena - as it is mindfulness applied to creativity. So in this book, two sections are presented. The first section focuses on the behaviour of media, when it is applied in education field and reception research. The second section provides three case studies about the Internet: platforms and social nets developed and applied to different publics.
Pengaruh Persekitaran Ke Atas Polisi Organisasi Media Dalam Konteks Perhubungan Media Di Malaysia
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Author : Mohd Yahya Mohamed Ariffin
language : ms
Publisher:
Release Date : 2011
Pengaruh Persekitaran Ke Atas Polisi Organisasi Media Dalam Konteks Perhubungan Media Di Malaysia written by Mohd Yahya Mohamed Ariffin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Media Komunikasi Dan Wacana Globalisasi Di Malaysia Penerbit Usm
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Author :
language : ms
Publisher: Penerbit USM
Release Date : 2012
Media Komunikasi Dan Wacana Globalisasi Di Malaysia Penerbit Usm written by and has been published by Penerbit USM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Communication categories.
Universiti Sains Malaysia, Penerbit Universiti Sains Malaysia
The Public Sphere And Media Politics In Malaysia
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Author : Mohd Azizuddin Mohd Sani
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2009-01-14
The Public Sphere And Media Politics In Malaysia written by Mohd Azizuddin Mohd Sani and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-14 with Political Science categories.
This book analyses Malaysian media from the Jurgen Habermas’ perspectives of “the public sphere” especially from the aspects of bourgeois public sphere, mass press, the commercialisation of the press and refeudalisation. Malaysia has also faced all of those aspects. However, the highlight of this book is the process called defeudalisation. The 2008 General Election has shown that a new public sphere of cyberspace or the Internet and the mobile phone was accessed and utilised significantly and was enough to be used by the opposition in influencing the public to vote them. It became one of the major factors in determining the result of the election which is for the first time the opposition denying the ruling government a two third majority in the parliament and taking control or governing of five states. This new and influential public sphere in Malaysia has reversed the Habermas’ argument of refeudalisation to a process called “Defeudalisation”. However, in creating a civil public sphere for the people to deliberate views, this book also argues that Malaysia needs a responsible media or freedom of the press with social responsibility. This book urges Malaysia to accept the idea or theory of social responsibility and the concept of public journalism in the public sphere. This book is suitable for all interested–politicians, journalists, academia, and students of politics, media studies, laws and Malaysian studies–in the issues of media politics, free press and the role of media in Malaysian society as well as those interested in civil liberties, democratisation, political theory, media theory, law and Malaysian studies.
Malaysian Media Studies Integrating Perspectives Um Press
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Author : Azizah Hamzah
language : en
Publisher: The University of Malaya Press
Release Date : 2016
Malaysian Media Studies Integrating Perspectives Um Press written by Azizah Hamzah and has been published by The University of Malaya Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Social Science categories.
This edited volume revisits developments in the field of media education and media studies at a time when society is experiencing a ubiquitous networked, digital media environment. Rapid advances in media and communication technologies and the accompanying developments in social, cultural, political, and economic realms pose unexpected challenges to the curricula of long-established media and communication schools. As opposed to rigidly structured nation-based mass media systems of the past century, the new global media sphere celebrates the breaking down of borders – whether spatial, cultural or social. Today, in the second half of the second decade of the 21st century, this problem translates into what, and how to teach students of media, who in all likelihood, are more adept media consumers and producers, than their teachers. In a region where educational institutions and educators don’t transform as fast as media technologies do, there is a need to problematize, and to reflect upon the situation. This edited volume examines critical issues related to media studies at local institutions of higher learning, and includes a sampling of research charting new directions in local media scholarship. Contributions to this edited volume reflect the shared concerns of media educators and researchers in Malaysia and two neighboring countries, Indonesia and Thailand. Three main themes underscore this volume, reflecting their importance to the evolution of media education, and to a certain extent, research as well: • Historical development of media education and training • Current developments and future trajectories of media education in a globalized digital media environment • Analysis of media and society
Media Culture And Society In Malaysia
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Author : Yeoh Seng Guan
language : en
Publisher: Routledge
Release Date : 2010-02-25
Media Culture And Society In Malaysia written by Yeoh Seng Guan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-25 with History categories.
This book presents a comprehensive, full-length analysis of the uses of media and communication technologies by different social actors in Malaysia. Drawing upon recent case studies - from films to political advertising - it provides valuable insights into the ways in which different media forms have negotiated with the dominant cultural representations of Malaysian society.
New Media Political Engagement And Participation In Malaysia
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Author : Sara Chinnasamy
language : en
Publisher: Routledge
Release Date : 2017-09-28
New Media Political Engagement And Participation In Malaysia written by Sara Chinnasamy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-28 with Political Science categories.
This book analyses the exponential growth of independent news portal (INPs) in Malaysia and discusses the extent of impacts generated from these portals in Malaysian electoral conduct especially during Malaysia's 12th and 13th general elections. The mainstream media in Malaysia has for decades been controlled by strict laws such as the Printing Presses and Publications Act (PPPA) and the Sedition Act, as well as self-censorship by print and broadcast journalists and editors. The rise of INP in Malaysia has challenged this government stranglehold, as well as making information available much faster than the mainstream media. The undeniable speed of the news posted on INP which often come with interactive contents are seen to have caused a remarkable increment on public’s options with regards to expressing their political views. Some of the INPs have also impressively taken up a notch by providing live streaming videos or interesting online visual news which indirectly unifies various sectors of pressure groups in providing options of circulating and disseminating information to the public. The interviews conducted for this book provide deeper insights from those producing news and at the same time provide a specific and thorough observation on political events including representatives of the Malaysian middle class, Opposition parties, youth and university students, NGOs and civil society movements. Chinnasamy investigates key questions relating to this shift in relation to media preference concerning on the mainstream and political landscape in Malaysia. Did the INP evolve new democratic movement in the country or induce a change in the way the government retains its power by increasing people's active engagement in political participation? Did any revolution in government-managed media landscape occur drastically? If so, how did they accomplish these changes? This book will fill the gap of existing research on how far have the INP empowered themselves to be the third force in fighting democratic movement in the country and how the ruling government continues seeing it as a contention, as foreseen by many experts in the industry.