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Persuasi N De Masas

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Collective Memory Of Political Events

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Author : James W. Pennebaker
language : en
Publisher: Psychology Press
Release Date : 2013-06-17

Collective Memory Of Political Events written by James W. Pennebaker and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Psychology categories.

Research in collective memory is a relatively new area capturing the interest of scholars in social psychology, memory, sociology, and anthropology. The core idea is that collective attitudes and behaviors are created and shared through common experiences and communication among a cohort of people. For example, people born between 1940 and 1960 are often defined via the JFK assassination and the Vietnam War. Their parents typically experienced lesser impact from these events. Papers about collective memory have appeared in the literature under different guises for the last hundred years. Freud's Civilization and Its Discontents, Jung's ideas on the collective unconscious, and McDougall's speculation on the group mind posited that identity and action could be viewed as resulting from the shared development of a culture. Halbwachs, a French social psychologist (1877-1945) who was the first to write in detail about the nature of collective memory, argued that basic memory processes were all social. That is, people remember only those events that they have repeated and elaborated in their discussions with others. In the last several years, there has been a resurgence of interest in this general topic because it addresses some fundamental questions about memory and social processes. Work closely related to these questions deals with the nature of autobiographical memory, traumatic experience and reconstructive memory, and social sharing of memories. This book brings together an international group of researchers who have been empirically studying some basic tenets of collective memory.

Los Efectos De Los Medios De Comunicaci N De Masas

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Author : Hernández-Santaolalla, Víctor
language : es
Publisher: Editorial UOC
Release Date : 2019-04-01

Los Efectos De Los Medios De Comunicaci N De Masas written by Hernández-Santaolalla, Víctor and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-01 with Business & Economics categories.

La influencia de los mass media es uno de los temas que mayor interés y preocupación ha provocado a lo largo de la historia de la comunicación, y cobra hoy en día, por el contexto mediático y de recepción actuales, una nueva relevancia. Que los medios de comunicación provocan efectos sobre el público es una cuestión ampliamente aceptada, pero el consenso es menor cuando se habla de cuáles son y cómo se producen dichas consecuencias. En esta línea, el volumen repasa las teorías planteadas por diferentes autores y escuelas con el objetivo de analizar la evolución y situación actual del campo de estudio.

Attitudes And Persuasion

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Author : Richard E Petty
language : en
Publisher: Routledge
Release Date : 2018-02-20

Attitudes And Persuasion written by Richard E Petty and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-20 with Social Science categories.

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

The Dynamics Of Persuasion

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Author : Richard M. Perloff
language : en
Publisher:
Release Date : 2010

The Dynamics Of Persuasion written by Richard M. Perloff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to: introduce the social science perspective on persuasion enhance understanding of persuasion theories and research highlight the major issues discussed in the field of persuasion research explore the complexities and subtleties in the dynamics of everyday persuasion raise awareness about the ethics of contemporary persuasion. New to this edition are: 2008 election examples interspersed througout the text focused discussions on compliance-gaining and negative advertising examples of strong attitude, such as the pros and cons of using animals in research. Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.

Diccionario Espa Ol Latino

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Author : Manuel de VALBUENA
language : es
Publisher:
Release Date : 1865

Diccionario Espa Ol Latino written by Manuel de VALBUENA and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1865 with categories.

Hacia Una Teor A De La Comunicaci N De Masas

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Author : Lucas Marín, Antonio
language : es
Publisher: Ministerio de Educación
Release Date : 1976

Hacia Una Teor A De La Comunicaci N De Masas written by Lucas Marín, Antonio and has been published by Ministerio de Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Communication categories.

Da a conocer muchas de las teorías e hipótesis sobre los medios, indicando el objetivo que se proponen, su evolución histórica hasta nuestros días y su entronque preciso en el proceso de comunicación.

The Dynamics Of Persuasion

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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2016-12-19

The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-19 with Language Arts & Disciplines categories.

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.