Attitudes And Persuasion


Attitudes And Persuasion
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Attitudes And Persuasion


Attitudes And Persuasion
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Author : Philip Erwin
language : en
Publisher: Psychology Press
Release Date : 2014-02-24

Attitudes And Persuasion written by Philip Erwin and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-24 with Psychology categories.


Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.



Attitudes And Persuasion


Attitudes And Persuasion
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Author : Richard E Petty
language : en
Publisher: Routledge
Release Date : 2018-02-20

Attitudes And Persuasion written by Richard E Petty and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-20 with Social Science categories.


This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.



Attitudes And Persuasion Classic And Contemporary Approaches


Attitudes And Persuasion Classic And Contemporary Approaches
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Author : Richard E. Petty
language : en
Publisher: WCB/McGraw-Hill
Release Date : 1981

Attitudes And Persuasion Classic And Contemporary Approaches written by Richard E. Petty and has been published by WCB/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Psychology categories.




Recent Reports


Recent Reports
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Author :
language : en
Publisher:
Release Date : 1990

Recent Reports written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Forests and forestry categories.




The Dynamics Of Persuasion


The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2020-07-14

The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-14 with Psychology categories.


Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.



The Dynamics Of Persuasion


The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2003

The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Attitude change categories.


This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing the same organizational strategy he used in the first edition but offering more applications and fresh examples, Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice. This text will: *enhance students' understanding of persuasion theories and research; *introduce readers to the social science perspective on persuasion; *expose students to major issues discussed in the field of persuasion research; *help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and *raise consciousness about the ethics of contemporary persuasion. Part I introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. Perloff combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention. Part II of the book explores communication and attitude change. Contemporary theories, such as the Elaboration Likelihood Model, the Extended Parallel Process Model, and Cognitive Dissonance Theory are discussed in detail. Students and professors will find an up-to-date discussion of research generated by these theories, coupled with criticisms of theoretical perspectives. Part III of the book examines advertising and communication campaigns. After introducing students to advertising--using well-known advertising slogans and motifs--Perloff debunks subliminal advertising and describes major theories of advertising effects. Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.



Communication And Persuasion


Communication And Persuasion
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Author : Richard Petty
language : en
Publisher: Springer
Release Date : 2011-11-24

Communication And Persuasion written by Richard Petty and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-24 with Psychology categories.


It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time when social psychology was in "crisis," and interest in research on attitude change in particular was declining. As we write this, we are aware of six new volumes on persuasion that are in press or in preparation and that should appear over the next few years. In retrospect, it is not so surprising that research on attitudes and persuasion would reemerge as a central concern of social psychology. We believe that human feelings, beliefs, and behaviors, whether in the domain of interpersonal relations (e. g. , marriage, aggression), politics (e. g. , voting, revolution), health (e. g. , following a medical regimen), or economics (e. g. , consumer purchases) are greatly influenced by the evaluations people have of other people, objects, and issues. Furthermore, evaluations (attitudes) are influenced by affect, cognition, and behavior.



Resistance And Persuasion


Resistance And Persuasion
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Author : Eric S. Knowles
language : en
Publisher: Psychology Press
Release Date : 2004-02-26

Resistance And Persuasion written by Eric S. Knowles and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-26 with Psychology categories.


Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.



The Dynamics Of Persuasion


The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 1993

The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Attitude (Psychology) categories.


Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.



The Oxford Handbook Of Personality And Social Psychology


The Oxford Handbook Of Personality And Social Psychology
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Author : Kay Deaux
language : en
Publisher: Oxford Library of Psychology
Release Date : 2018

The Oxford Handbook Of Personality And Social Psychology written by Kay Deaux and has been published by Oxford Library of Psychology this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Psychology categories.


Personality and social psychology : moving toward a more perfect union / Mark Snyder and Kay Deaux -- Foundations of personality and social psychology -- The intertwined histories of personality and social psychology / Thomas F. Pettigrew -- Perspectives on the person: rapid growth and opportunities for integration / William Fleeson and Eranda Jayawickreme -- Perspectives on the situation / Harry T. Reis and John G. Holmes -- Neuroscience approaches in social and personality psychology / David M. Amodio, Eddie Harmon-Jones, and Elliot T. Berkman -- Evolutionary perspectives / Steven W. Gangestad -- Context in person, person in context : a cultural psychology approach to social-personality psychology / Glenn Adams and Tugçe Kurtis -- Behavior and behavior assessment / Janice R. Kelly and Christopher R. Agnew -- Conceptual and methodological issues in the analysis of cross-sectional and longitudinal dyadic data / Deborah A. Kashy and M. Brent Donellan -- Multilevel modeling in personality and social psychology / Oliver Christ, Christopher G. Sibley, and Ulrich Wagner -- Basic processes of personality and social psychology -- The self : dynamics of persons and their situations / Jennifer Crocker and Eddie Brummelman -- Identity : personal and social / Vivian L. Vignoles -- Morality / Jesse Graham and Piercarlo Valdesolo -- Motivation and goal pursuit : integration across the social/personality divide / Julie K. Norem -- Five questions about emotion: implications for social-personality psychology / Gerald L. Clore and Michael D. Robinson -- Cybernetic approaches to personality and social behavior / Colin G. DeYoung and Yanna J. Weisberg -- Initial impressions of others / James S. Uleman and S. Adil Saribay -- Attitudes and attitude change : social and personality considerations about specific and general patterns of behavior / Dolores Albarracin, Man-pui Sally Chan, and Duo Jiang -- From help-giving to helping relations : belongingness and independence in social interactions / Arie Nadler -- Antisocial behavior in individuals and groups : an empathy-focused approach / Emanuele Castano and David C. Kidd -- Personality and social interaction : interpenetrating processes / Rodolfo Mendoza-Denton, Jordan B. Leitner, and Ozlem Ayduk -- Attachment theory expanded : a behavioral systems approach to personality and social behavior / Mario Mikulincer and Phillip R. Shaver -- Person-by-situation perspectives on close relationships / Jeffry A. Simpson and Heike A. Winterheld -- Personality influences on group processes : the past, present, and future / Craig D. Parks -- Intergroup processes : from prejudice to positive relations between groups / Linda R.Tropp and Ludwin E. Molina -- Power as active self : from acquisition to the expression and use of power / Ana Guinote and Serena Chen -- Personality and social psychology in key life domains -- Personality, social psychology, and psychopathology : reflections on a lewinian vsion / Philip R. Costanzo, Rick H. Hoyle, and Mark R. Leary -- Individual and societal well-being / Shigehiro Oishi and Samantha J. Heintzelman -- Multicultural identity and experiences : cultural, social, and personality processes / Verónica Benet-Martínez and Angela-MinhTu D. Nguyen -- Personality and social contexts as sources of change and continuity across the life span / Abigail J. Stewart and Kay Deaux -- The social psychology of personality and leadership : a person-in-situation perspective / Daan van Knippenberg -- Work and organizations: contextualizing personality and social psychology / Deidra J. Schleicher and David V. Day -- A person x intervention strategy approach to understanding health behavior / Alexander J. Rothman and Austin S. Baldwin -- Forensic personality and social psychology / Saul Kassin and Margaret Bull Kovera -- The psychology of collective action / Lauren E. Duncan -- Social policy: barriers and opportunities for personality and social psychology / Allen M. Omoto -- Conclusion -- Personality and social psychology : the evolving state of the union / Kay Deaux and Mark Snyder