Communication And Persuasion
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Communication And Persuasion
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Author : Carl Iver Hovland
language : en
Publisher:
Release Date : 1963
Communication And Persuasion written by Carl Iver Hovland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Attitude (Psychology) categories.
Communication And Persuasion
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Author : G. Harry Jamieson
language : en
Publisher: Routledge
Release Date : 1985
Communication And Persuasion written by G. Harry Jamieson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Communication categories.
Recent Reports
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Author :
language : en
Publisher:
Release Date : 1990
Recent Reports written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Forests and forestry categories.
The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-30
The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-30 with Psychology categories.
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.
The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2020-07-14
The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-14 with Psychology categories.
Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.
Persuasive Communication Skills
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Author : S. Steinberg
language : en
Publisher: Juta and Company Ltd
Release Date : 1999-10-31
Persuasive Communication Skills written by S. Steinberg and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-10-31 with Business & Economics categories.
This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.
Persuasive Communication
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Author : James Brian Stiff
language : en
Publisher: Guilford Press
Release Date : 2002-10-18
Persuasive Communication written by James Brian Stiff and has been published by Guilford Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-18 with Language Arts & Disciplines categories.
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
Persuasive Communication
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Author : Erwin Paul Bettinghaus
language : en
Publisher: Cengage Learning
Release Date : 1994
Persuasive Communication written by Erwin Paul Bettinghaus and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
The Art Of Persuasive Communication
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Author : Richard Storey
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 1997
The Art Of Persuasive Communication written by Richard Storey and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business communication categories.
Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.
Communication And Persuasion
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Author : Carl Iver Hovland
language : en
Publisher:
Release Date : 1963
Communication And Persuasion written by Carl Iver Hovland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with categories.