Persuasive Communication
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Persuasive Communication Skills
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Author : S. Steinberg
language : en
Publisher: Juta and Company Ltd
Release Date : 1999-10-31
Persuasive Communication Skills written by S. Steinberg and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-10-31 with Business & Economics categories.
This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.
The Art Of Persuasive Communication
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Author : Johann C. De Wet
language : en
Publisher: Juta and Company Ltd
Release Date : 2009-12
The Art Of Persuasive Communication written by Johann C. De Wet and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12 with Psychology categories.
This third edition situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. The work is theoretically well-grounded and considerate of the practical dimensions of persuasion - from its broad starting points in an interpersonal setting to its manifestation as mass persuasion or propaganda in the wider political sphere. Contemporary examples, including rhetorical discourses of South African statesmen, are provided to facilitate understanding. Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies. In fact, the book should be helpful to potential persuaders and persuadees across the broad spectrum of society as it will give persuadees a better chance to identify persuasion and defend themselves against the unscrupulous.
The Art Of Persuasive Communication
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Author : Richard Storey
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 1997
The Art Of Persuasive Communication written by Richard Storey and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business communication categories.
Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.
Strategies For Persuasive Communication
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Author : Ronald L. Applbaum
language : en
Publisher: Merrill Publishing Company
Release Date : 1974
Strategies For Persuasive Communication written by Ronald L. Applbaum and has been published by Merrill Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Persuasion (Psychology) categories.
Persuasive Communication
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Author : James Brian Stiff
language : en
Publisher: Guilford Press
Release Date : 2002-10-18
Persuasive Communication written by James Brian Stiff and has been published by Guilford Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-18 with Language Arts & Disciplines categories.
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
Persuasive Communication
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Author : Erwin Paul Bettinghaus
language : en
Publisher: Cengage Learning
Release Date : 1994
Persuasive Communication written by Erwin Paul Bettinghaus and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2016-12-19
The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-19 with Language Arts & Disciplines categories.
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
Persuasive Communication Third Edition
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Author : James B. Stiff
language : en
Publisher: Guilford Publications
Release Date : 2016-08-22
Persuasive Communication Third Edition written by James B. Stiff and has been published by Guilford Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-22 with Language Arts & Disciplines categories.
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-30
The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-30 with Psychology categories.
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.
Persuasive Communication
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Author : Richard O. Young
language : en
Publisher: Routledge
Release Date : 2016-07-15
Persuasive Communication written by Richard O. Young and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.
This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.