Persuasive Communication Third Edition
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Persuasive Communication Third Edition
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Author : James B. Stiff
language : en
Publisher: Guilford Publications
Release Date : 2016-08-22
Persuasive Communication Third Edition written by James B. Stiff and has been published by Guilford Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-22 with Language Arts & Disciplines categories.
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Persuasion In Your Life
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Author : Shawn T. Wahl
language : en
Publisher: Routledge
Release Date : 2021-09-27
Persuasion In Your Life written by Shawn T. Wahl and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-27 with Business & Economics categories.
This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
Persuasion
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Author : Daniel J. O′Keefe
language : en
Publisher: SAGE Publications
Release Date : 2015-02-18
Persuasion written by Daniel J. O′Keefe and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-18 with Language Arts & Disciplines categories.
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
Persuasive Communication
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Author : Kristie Sigler
language : en
Publisher:
Release Date : 2019-08-31
Persuasive Communication written by Kristie Sigler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-31 with categories.
Strategic Planning For Public Relations Third Edition
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Author : Ronald D. Smith
language : en
Publisher: Routledge
Release Date : 2009-04-20
Strategic Planning For Public Relations Third Edition written by Ronald D. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-20 with Business & Economics categories.
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
The Art Of Persuasive Communication
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Author : Johann C. De Wet
language : en
Publisher: Juta and Company Ltd
Release Date : 2009-12
The Art Of Persuasive Communication written by Johann C. De Wet and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12 with Psychology categories.
This third edition situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. The work is theoretically well-grounded and considerate of the practical dimensions of persuasion - from its broad starting points in an interpersonal setting to its manifestation as mass persuasion or propaganda in the wider political sphere. Contemporary examples, including rhetorical discourses of South African statesmen, are provided to facilitate understanding. Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies. In fact, the book should be helpful to potential persuaders and persuadees across the broad spectrum of society as it will give persuadees a better chance to identify persuasion and defend themselves against the unscrupulous.
Business Communication 3rd Edition
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Author : Madhukar R.K.
language : en
Publisher: Vikas Publishing House
Release Date :
Business Communication 3rd Edition written by Madhukar R.K. and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
It is a comprehensive textbook especially designed for the students of commerce, management and other professional courses. It serves both as a learner´s text and a practitioner´s guide. It provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader´s understanding of the subject. Following a need-based and sequential approach, the book is highly stimulating and leads students to communicate with élan and prepare for work place challenges.
The Sage Handbook Of Persuasion
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Author : James Price Dillard
language : en
Publisher: SAGE
Release Date : 2013
The Sage Handbook Of Persuasion written by James Price Dillard and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Language Arts & Disciplines categories.
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Primer Of Public Relations Research Third Edition
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Author : Don W. Stacks
language : en
Publisher: Guilford Publications
Release Date : 2016-11-23
Primer Of Public Relations Research Third Edition written by Don W. Stacks and has been published by Guilford Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-23 with Business & Economics categories.
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Principles Of Social Psychology
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Author : Kelly G. Shaver
language : en
Publisher: Psychology Press
Release Date : 2015-06-19
Principles Of Social Psychology written by Kelly G. Shaver and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Psychology categories.
Originally published in 1987 this third edition won praise from students and instructors alike for its challenging "no nonsense" approach to the field. Thoroughly updated to reflect current research of the time, the text retains the qualities that had become its hallmarks: a cognitive approach to the process of socialization, and an emphasis on the ideas that give the discipline continuity. It offers clear, conceptually integrated discussions of all of the major topics in social psychology from the time. Shaver's focus on the concepts of social psychology provides a framework for students to develop their own applications. The principles of social behavior are presented in the text in the same way they develop in the individual moving from internal processes (social perception, self-recognition) to external issues (the environment, the law) that influence behavior. Shaver weaves contemporary issues into his treatment of basic theories, using examples from everyday situations. His supple writing engages students in the complexity of social behavior, and is one reason this title remained one of the most highly regarded texts in the field at the time.