The Sage Handbook Of Persuasion

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The Sage Handbook Of Persuasion

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Author : James Price Dillard
language : en
Publisher: SAGE
Release Date : 2013

The Sage Handbook Of Persuasion written by James Price Dillard and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Language Arts & Disciplines categories.

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

The Persuasion Handbook

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Author : James Price Dillard
language : en
Publisher: SAGE
Release Date : 2002

The Persuasion Handbook written by James Price Dillard and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.

The Sage Handbook Of Persuasion

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Author : James Price Dillard
language : en
Publisher:
Release Date : 2012

The Sage Handbook Of Persuasion written by James Price Dillard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Electronic books categories.

Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.

The Sage Handbook Of Propaganda

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Author : Paul Baines
language : en
Publisher: SAGE
Release Date : 2019-11-25

The Sage Handbook Of Propaganda written by Paul Baines and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-25 with Business & Economics categories.

The SAGE Handbook of Propaganda unpacks the topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts.

The Sage Handbook Of Rhetorical Studies

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Author : Andrea A. Lunsford
language : en
Publisher: SAGE Publications Inc
Release Date : 2009

The Sage Handbook Of Rhetorical Studies written by Andrea A. Lunsford and has been published by SAGE Publications Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.

The SAGE Handbook of Rhetorical Studies surveys the latest advances in rhetorical scholarship, synthesizing theories and practices across major areas of study in the field and pointing the way for future studies. Edited by Andrea A. Lunsford and Associate Editors Kirt H. Wilson and Rosa A. Eberly, the Handbook aims to introduce a new generation of students to rhetorical study and provide a deeply informed and ready resource for scholars currently working in the field.

The Sage Handbook Of Media Processes And Effects

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Author : Robin L. Nabi
language : en
Publisher: SAGE
Release Date : 2009-09-11

The Sage Handbook Of Media Processes And Effects written by Robin L. Nabi and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-11 with Language Arts & Disciplines categories.

Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.

Visual Persuasion

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Author : Paul Messaris
language : en
Publisher: SAGE
Release Date : 1997

Visual Persuasion written by Paul Messaris and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Art categories.

"Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always stimulating and sometimes, even controversial. This book makes an important contribution to the literature in two fields: visual communication and advertising. I recommend it for faculty and students as well as professionals in the advertising field." --Sandra Moriarty, Professor University of Colorado "With an informal writing style and examples both thoughtful and illustrative, Paul Messaris in his Visual Persuasion leads the reader through the often complex field of visual literacy related to advertising images with high style and intellect. When so much information is conveyed through quickly edited and carefully controlled mass media images, Visual Persuasion is a vital book toward understanding the impact on individuals, cultures, and society of persuasive visual messages." --Paul Martin Lester, Ph.D, Author of Visual Communication with Messages "A smartly reasoned and elegantly written treatment of visual argumentation authored by one of America′s most respected authorities on visual communication. " --James Lull The pictures in TV commercials, magazine ads, and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of these unique aspects of advertising. By virtue of their ability to simulate the appearance of the physical world, pictures can become surrogate objects of desire or other emotions which ads subsequently associate with products. By exploiting viewers′ assumptions of a direct, automatic connection between photography and reality, images can serve as proof of advertising claims. Because of the implicit nature of visual argumentation and the relative lack of social accountability that images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if they were spelled out verbally. Using these characteristics of visual persuasion as a starting point, this important book analyzes a variety of commercial, political, and social-issue advertisements. A separate chapter examines the role of pictures in cross-cultural advertising. Visual Persuasion is recommended for upper-level undergraduate students and graduate students in communication and media studies. It also contains insights that will be valuable to students in courses in cultural studies, sociology, anthropology, and advertising.

The Sage Handbook Of Regression Analysis And Causal Inference

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Author : Henning Best
language : en
Publisher: SAGE
Release Date : 2013-12-20

The Sage Handbook Of Regression Analysis And Causal Inference written by Henning Best and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-20 with Social Science categories.

′The editors of the new SAGE Handbook of Regression Analysis and Causal Inference have assembled a wide-ranging, high-quality, and timely collection of articles on topics of central importance to quantitative social research, many written by leaders in the field. Everyone engaged in statistical analysis of social-science data will find something of interest in this book.′ - John Fox, Professor, Department of Sociology, McMaster University ′The authors do a great job in explaining the various statistical methods in a clear and simple way - focussing on fundamental understanding, interpretation of results, and practical application - yet being precise in their exposition.′ - Ben Jann, Executive Director, Institute of Sociology, University of Bern ′Best and Wolf have put together a powerful collection, especially valuable in its separate discussions of uses for both cross-sectional and panel data analysis.′ -Tom Smith, Senior Fellow, NORC, University of Chicago Edited and written by a team of leading international social scientists, this Handbook provides a comprehensive introduction to multivariate methods. The Handbook focuses on regression analysis of cross-sectional and longitudinal data with an emphasis on causal analysis, thereby covering a large number of different techniques including selection models, complex samples, and regression discontinuities. Each Part starts with a non-mathematical introduction to the method covered in that section, giving readers a basic knowledge of the method’s logic, scope and unique features. Next, the mathematical and statistical basis of each method is presented along with advanced aspects. Using real-world data from the European Social Survey (ESS) and the Socio-Economic Panel (GSOEP), the book provides a comprehensive discussion of each method’s application, making this an ideal text for PhD students and researchers embarking on their own data analysis.

The Sage Handbook Of Applied Social Psychology

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Author : Kieran C. O′Doherty
language : en
Publisher: SAGE
Release Date : 2019-01-14

The Sage Handbook Of Applied Social Psychology written by Kieran C. O′Doherty and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-14 with Psychology categories.

This book offers an overview of the field of social psychology and its disparate and evolving approaches. It also brings prominent research literature together and organizes it around several key areas: culture, race, indigeneity, gender & sexuality, politics, health and mental health, work, aging, communication, education, environment, and criminal justice, law, & crime.

The Sage Handbook Of Innovation In Social Research Methods

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Author : Malcolm Williams
language : en
Publisher: SAGE
Release Date : 2011-03-11

The Sage Handbook Of Innovation In Social Research Methods written by Malcolm Williams and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-11 with Social Science categories.

Social research is a bourgeoning field. Of course it has many traditions and approaches, but there is a high premium upon thinking differently and thinking anew because social life is never static or wholly predictable. The Handbook, edited by internationally recognized scholars, provides a comprehensive, pitch-perfect critical assessment of the field. The main features of the Handbook are: Clear organization into 4 parts dealing with The Social Context of Research; Design and Data Collection; Integrating The Analysis of New Data Types; Sampling, Inference and Measurement Clear, cutting edge chapters on Objectivity; Causation; Organizing Social Research; Correspondence Analysis; Grounded Theory; Conversational Surveys; Mixed Methods; Meta-Analysis; Optimal Matching Analysis; GIS Analysis; Quantitative Narrative Analysis; Longitudinal Studies; SEM; MLM; Qualitative Comparative Analysis; Respondent Driven Sampling Brings together a glittering assembly of the key figures working in the field of research methods Demonstrates the continuities and productive tensions between classical traditions and real world research. The result is a superbly organized text which will be required reading for anyone interested in the routes and future of social research. It is an unparalleled teaching resource and a ′must have′ for serious social researchers.