Visual Persuasion
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Visual Persuasion
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Author : Paul Messaris
language : en
Publisher: SAGE
Release Date : 1997
Visual Persuasion written by Paul Messaris and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Art categories.
"Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always stimulating and sometimes, even controversial. This book makes an important contribution to the literature in two fields: visual communication and advertising. I recommend it for faculty and students as well as professionals in the advertising field." --Sandra Moriarty, Professor University of Colorado "With an informal writing style and examples both thoughtful and illustrative, Paul Messaris in his Visual Persuasion leads the reader through the often complex field of visual literacy related to advertising images with high style and intellect. When so much information is conveyed through quickly edited and carefully controlled mass media images, Visual Persuasion is a vital book toward understanding the impact on individuals, cultures, and society of persuasive visual messages." --Paul Martin Lester, Ph.D, Author of Visual Communication with Messages "A smartly reasoned and elegantly written treatment of visual argumentation authored by one of America′s most respected authorities on visual communication. " --James Lull The pictures in TV commercials, magazine ads, and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of these unique aspects of advertising. By virtue of their ability to simulate the appearance of the physical world, pictures can become surrogate objects of desire or other emotions which ads subsequently associate with products. By exploiting viewers′ assumptions of a direct, automatic connection between photography and reality, images can serve as proof of advertising claims. Because of the implicit nature of visual argumentation and the relative lack of social accountability that images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if they were spelled out verbally. Using these characteristics of visual persuasion as a starting point, this important book analyzes a variety of commercial, political, and social-issue advertisements. A separate chapter examines the role of pictures in cross-cultural advertising. Visual Persuasion is recommended for upper-level undergraduate students and graduate students in communication and media studies. It also contains insights that will be valuable to students in courses in cultural studies, sociology, anthropology, and advertising.
Visual Persuasion
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Author : Paul Messaris
language : en
Publisher: SAGE Publications
Release Date : 1996-12-05
Visual Persuasion written by Paul Messaris and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-12-05 with Language Arts & Disciplines categories.
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.
Visual Persuasion The Art Of Influencing Audiences Effectively
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-07-07
Visual Persuasion The Art Of Influencing Audiences Effectively written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-07 with Business & Economics categories.
In today's visually saturated world, where attention spans are shorter than ever, the ability to communicate effectively and persuasively through visuals has become paramount. Visual Persuasion: The Art of Influencing Audiences Effectively is a comprehensive guide to harnessing the power of visuals to create impactful and engaging content that resonates with audiences. This book delves into the fundamental principles of visual perception, cognition, and attention, providing readers with a solid foundation for understanding how visuals can be used to capture and retain the interest of audiences. It explores the art of visual storytelling, demonstrating how to craft compelling narratives that engage and captivate readers through the effective use of imagery, color psychology, and visual metaphors. Moving beyond theory, Visual Persuasion offers practical guidance on creating effective visuals across various domains, including marketing, sales, education, and social media. Readers will learn how to select appropriate visuals, design visually appealing content, and optimize visuals for different media and platforms. Real-world examples and case studies illustrate how visual communication can be used strategically to achieve specific goals and objectives. Furthermore, this book explores emerging trends in visual communication, including the role of visuals in artificial intelligence, machine learning, and the future of visual persuasion. It emphasizes the importance of visual literacy and provides insights into creating a visually inclusive society where everyone can understand and appreciate the power of visuals. Whether you're a marketer, a salesperson, an educator, a social media manager, or simply someone who wants to communicate more effectively, Visual Persuasion is an invaluable resource. It equips readers with the knowledge, skills, and techniques necessary to harness the power of visual persuasion and create impactful content that stands out in today's crowded and competitive world. With its comprehensive coverage of visual communication principles, practical guidance, and inspiring case studies, Visual Persuasion is a must-read for anyone seeking to master the art of visual persuasion and create content that resonates with audiences. If you like this book, write a review on google books!
Techniques Of Visual Persuasion
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Author : Larry Jordan
language : en
Publisher: New Riders
Release Date : 2020-07-29
Techniques Of Visual Persuasion written by Larry Jordan and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-29 with Business & Economics categories.
In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.
Techniques Of Visual Persuasion
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Author : Larry Jordan
language : en
Publisher: New Riders
Release Date : 2020-07-13
Techniques Of Visual Persuasion written by Larry Jordan and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-13 with Business & Economics categories.
In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Compelling Form
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Author : J. Donald Ragsdale
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2011-08-08
Compelling Form written by J. Donald Ragsdale and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Architecture categories.
Compelling Form: Architecture as Visual Persuasion is an assessment of the visual persuasiveness of buildings. It demonstrates that architecture is as capable of social influence as speeches or advertisements are and that an awareness of this influence provides an insight into buildings’ cultural roles. The book considers a diverse array of structures ranging from museums, to performance halls, to universities, to cathedrals, to governmental buildings, to palaces, and to skyscrapers. Compelling Form is an important extension of theories of persuasion and visual communication to architecture and engineering. The book bases its assessments on the elements of visual literacy and then on the elements of architectural design to demonstrate that buildings, monuments, and even such means of commerce as bridges affect the viewer in such a way as to have social impact.
The Art Of Visual Persuasion Creating Compelling Advertisements That Connect
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-04-06
The Art Of Visual Persuasion Creating Compelling Advertisements That Connect written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-06 with Design categories.
In a world saturated with advertising messages, businesses need to find creative and compelling ways to capture attention, resonate with audiences, and drive results. "The Art of Visual Persuasion: Creating Compelling Advertisements That Connect" is the ultimate guide to creating visually stunning and persuasive advertisements that break through the clutter and leave a lasting impact. This comprehensive book takes readers on a journey into the fascinating world of advertising design, providing a roadmap for crafting advertisements that connect with audiences on an emotional level and achieve measurable results. Through insightful explanations, real-world examples, and practical tips, readers will learn how to: * Harness the power of visual storytelling to create compelling narratives that captivate audiences * Use color theory and visual hierarchy to create visually appealing and impactful advertisements * Craft headlines and body copy that grab attention and engage readers * Incorporate visual metaphors and symbolism to convey complex messages in a memorable way * Create unified advertising campaigns that deliver a consistent brand message across different media With its comprehensive coverage of the latest trends, techniques, and best practices, this book is an invaluable resource for advertising professionals, marketing students, and entrepreneurs alike. Whether you're looking to create print, digital, or social media advertisements, this book provides the knowledge and skills needed to create advertising that truly captivates and persuades. Discover the art of visual persuasion and learn how to create advertising campaigns that stand out from the competition, drive brand awareness, and generate measurable results. With this book as your guide, you'll be able to craft advertisements that leave a lasting impression and achieve your marketing goals. If you like this book, write a review!
Vivid Rhetoric And Visual Persuasion
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Author : Meghan Henning
language : en
Publisher: Wm. B. Eerdmans Publishing
Release Date : 2024-02-22
Vivid Rhetoric And Visual Persuasion written by Meghan Henning and has been published by Wm. B. Eerdmans Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-22 with Religion categories.
A major scholarly collaboration exploring vivid visual rhetoric in the New Testament From Jesus’s miraculous walk on water to the graphic horrors of hell, New Testament authors make vivid and unforgettable images appear before their audience’s eyes. In the past decade, scholarship on early Christian use of ancient rhetorical techniques has flourished. One focus of rhetorical criticism of the New Testament has been the function of ekphrasis, or vivid visual description. In this landmark collection, leading New Testament scholars come together to probe the purpose and import of ekphrasis in early Christian literature. The research in this collection explores the relationship between vivid rhetoric and genre, taking into account technical features, authorial intent, and audience response. Specific topics include: • The New Testament’s rhetoric compared against Greco-Roman rhetorical handbooks • Juxtaposition between vivid and non-vivid rhetoric • The use of energeia in John’s Gospel to draw upon the reader’s multiple senses • Aesthetics and the grotesque in Revelation • The use of travelogue to create a virtual journey for the audience • Vivid rhetoric in early martyr literature Vivid Rhetoric and Visual Persuasion is a must-read for scholars of early Christianity and rhetorical criticism. Readers will find this collection indispensable in understanding a complex feature of the New Testament in its historical context. Contributors Contributors Bart B. Bruehler, Diane Fruchtman, Meghan Henning, Martina Kepper, Susanne Luther, Harry O. Maier, Gudrun Nassauer, Nils Neumann, Vernon K. Robbins, Gary S. Selby, Aldo Tagliabue, Sunny Kuan-Hui Wang, Annette Weissenrieder, Robyn J. Whitaker
Demonstratives
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Author : Daniel J. Bender
language : en
Publisher:
Release Date : 2017
Demonstratives written by Daniel J. Bender and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Law categories.
Written by experienced litigators, trial consultants, and graphic designers, Demonstratives: Definitive Treatise on Visual Persuasion guides lawyers and consultants through the process of creating and using persuasive visuals, and includes over 300 color images as examples.
Persuasive Imagery
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Author : Linda M. Scott
language : en
Publisher: Taylor & Francis
Release Date : 2003-04-02
Persuasive Imagery written by Linda M. Scott and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-02 with Business & Economics categories.
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.