Pharmamarketing
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Pharma Marketing Management
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Author : Dr. Ritu Kataria
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2021-03-10
Pharma Marketing Management written by Dr. Ritu Kataria and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-10 with Education categories.
Buy E-Book of Pharma Marketing Management Book For B.Pharm 8th Semester of U.P. State Universities
Pharma Marketing Management
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Author : Muralidhar Rao
language : en
Publisher:
Release Date : 2023-03-13
Pharma Marketing Management written by Muralidhar Rao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-13 with Reference categories.
This book is written strictly as Per PCI syllabus.This comprehensive book provides an in-depth analysis of marketing practices in the pharmaceutical industry. The book covers a wide range of topics, including market segmentation, branding, product management, promotion, pricing, and distribution channels. It also examines emerging concepts in marketing, such as rural marketing, consumerism, industrial marketing, and global marketing, and their implications for the pharmaceutical industry. The book is written in an accessible style and is intended for students, practitioners, and researchers in the pharmaceutical industry, as well as those in related fields such as healthcare, biotechnology, and marketing. It offers practical insights and case studies that illustrate key concepts and strategies, as well as challenges facing the industry, such as regulatory issues and the rise of generic drugs. Marketing in the Pharmaceutical Industry is an essential resource for anyone seeking to understand the complex and dynamic world of pharmaceutical marketing. Whether you are a marketing professional, a healthcare provider, or a policymaker, this book provides a valuable perspective on the challenges and opportunities facing the industry today.
Digital Pharma Marketing Playbook
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Author : Subba Rao Chaganti
language : en
Publisher: PharmaMed Press / BSP Books
Release Date : 2022-10-22
Digital Pharma Marketing Playbook written by Subba Rao Chaganti and has been published by PharmaMed Press / BSP Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-22 with Business & Economics categories.
Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation
Praxis Des Pharmamarketing
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Author : Ingrid Burkard
language : de
Publisher: Wiley-Blackwell
Release Date : 2002-10-04
Praxis Des Pharmamarketing written by Ingrid Burkard and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-04 with Medical categories.
Das Praktikerbuch für den Mediziner in der Pharma- und Medizinprodukteindustrie: Ein Muß für den Anfänger, den Quereinsteiger und nicht zuletzt auch den langjährigen Profi. Geliefert wird das nötige Rüstzeug für den Marketing- und Produktmanagementbereich. Besonders wertvoll für die tägliche Arbeit sind Checklisten, in denen die notwendigen Arbeitsschritte übersichtlich zum Abhaken zusammengestellt sind. Das Buch spiegelt die Anforderungen an den sogenannten "Pharmamediziner" wider, ein Berufsbild, das auch in Deutschland im Kommen ist und die medizinisch-fachliche Ausbildung von Medizinern gemäß den Industrieanforderungen ergänzt.
Reimagine Pharma Marketing
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Author : Subba Rao Chaganti
language : en
Publisher: PharmaMed Press / BSP Books
Release Date : 2023-06-01
Reimagine Pharma Marketing written by Subba Rao Chaganti and has been published by PharmaMed Press / BSP Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-01 with Business & Economics categories.
The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!
A To Z Of Pharmaceutical Marketing Worlds Voulme 1
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Author : Subba Rao Chaganti
language : en
Publisher: BSP Books
Release Date : 2024-05-08
A To Z Of Pharmaceutical Marketing Worlds Voulme 1 written by Subba Rao Chaganti and has been published by BSP Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-08 with Business & Economics categories.
Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.
The Global Guide To Pharma Marketing Codes
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Author : Globalhealthpr
language : en
Publisher: Lulu.com
Release Date : 2008-03
The Global Guide To Pharma Marketing Codes written by Globalhealthpr and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03 with Reference categories.
The Global Guide to Pharma Marketing Codes will help marketers maximise public relations opportunities around the world. This publication provides an overview of basic healthcare promotional regulations, and answers the most frequently asked questions about what is and isn't permitted with respect to the media and third party involvement. This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide. GLOBALHealthPR (GHPR) is an international partnership uniting some of the world's most successful independent healthcare public relations firms and their affiliates from major markets in Europe, the Americas and Asia.
A Handbook Of
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Author : Roshan Kumar Dubey
language : en
Publisher: Independently Published
Release Date : 2023-09-21
A Handbook Of written by Roshan Kumar Dubey and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-21 with categories.
It gives us great pleasure and privilege to present book on Pharma Marketing Managements which is based on new PCI syllabus. In last few decades Indian Pharma sector has grown significantly in comparison to any other sector. Pharm field specially provides more emphasis on health of individual. We have not only satisfied the need of Indian market but also tried to fulfill the requirements of around the globe by exporting bulk drugs as well as formulations which are of desired standards. There is possibility of entry of alike products at a same time in market which may affects the profit and survival of the product. Success of any product under such competitive market is depends on two major factors as 'Market Analysis' and 'Marketing Strategies'. This book will be helpful for pharmacy students, community pharmacist, and academician as well as to industrial person.
A To Z Of Pharmaceutical Marketing Volume 2
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Author : Subba Rao Chaganti
language : en
Publisher: BSP Books
Release Date : 2024-05-08
A To Z Of Pharmaceutical Marketing Volume 2 written by Subba Rao Chaganti and has been published by BSP Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-08 with Business & Economics categories.
Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies
Frequently Asked Questions On Pharma Marketing
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Author : A Pandurangan Sunil and Suman Kamboj
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2014-05-23
Frequently Asked Questions On Pharma Marketing written by A Pandurangan Sunil and Suman Kamboj and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-23 with categories.
Pharma marketing is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs. The pharmaceutical industries are a marketing giant. The pharma companies were marketed in a variety of ways such as create incentives for physicians to promote their brand-name drug and to give away free samples. The focus of the book is clearly and sharply on raising various Frequently Asking Quotations on sales marketing, interview tips and hands-on experience.
