Pioneering Versus Early Following In New Product Markets
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Pioneering Versus Early Following In New Product Markets
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Author : Kannan Srinivasan
language : en
Publisher:
Release Date : 1986
Pioneering Versus Early Following In New Product Markets written by Kannan Srinivasan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.
Icemab 2018
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Author : Kaveh Abhari
language : en
Publisher: European Alliance for Innovation
Release Date : 2019-10-29
Icemab 2018 written by Kaveh Abhari and has been published by European Alliance for Innovation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-29 with Social Science categories.
This book constitutes a through refereed proceedings of the International Conference on Economics, Management, Accounting and Business - 2018, held on October, 8-9, 2018 at Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia. The conference was organized by Faculty of Economics and Business Universitas Muhammadiyah Sumatera Utara. The 74 full papers presented were carefully reviewed and selected from 152 submissions. The scope of the paper includes the followings: Management, Economics/Sharia Economics, Accounting/Sharia Accounting, Taxation, Digital Technology, Human Resource Management, Marketing, Financial, Banking/Sharia Banking, Education (Economics, Accounting), Assurance/Assurance Sharia, Actuaria, Information Technology, Agricultural Economic, Entrepreneurship Technology, Business/Entrepreneurship, Internet Marketing/e-Business.
The Routledge Companion To Technology Management
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Author : Tugrul Daim
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-31
The Routledge Companion To Technology Management written by Tugrul Daim and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-31 with Business & Economics categories.
Bringing together an international range of expertise, this comprehensive Companion to Technology Management is designed to facilitate the development of management frameworks adaptable for a wide range of organizations, as well as an overview of the development and integration of technology in advanced and emerging economies. Research-based and drawing on a range of practical tools and international cases, it covers the diverse spectrum of the challenges of technology management and how to approach them: I Fundamentals of Technology Management provides an overview of the fundamental aspects of technology management. II Technology Planning focusses on technology-driven organizations, government labs and universities. III Technology Evaluation includes evaluation and assessment, adoption and forecasting through management tools. IV Technology Development and Transfer includes integration, marketing and intellectual property management. V Managing Technological Innovations addresses policy, open innovation and technology entrepreneurship. VI Society and Technology Management focusses on social issues which impact technology and its management. VII New Technologies and Emerging Regions includes blockchain, biotechnologies and smart cities. This Companion is an essential comprehensive source of new and emerging approaches for researchers and advanced students in engineering and technology management, as well as professionals seeking an authoritative global reference source.
Taking Sides Clashing Views In Management
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Author : Marc D. Street
language : en
Publisher: McGraw-Hill/Dushkin
Release Date : 2007
Taking Sides Clashing Views In Management written by Marc D. Street and has been published by McGraw-Hill/Dushkin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This Second Edition of TAKING SIDES: CLASHING VIEWS IN MANAGEMENT presents current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully framed with an issue summary, an issue introduction, and a postscript. An instructor’s manual with testing material is available for each volume. USING TAKING SIDES IN THE CLASSROOM is also an excellent instructor resource with practical suggestions on incorporating this effective approach in the classroom. Each TAKING SIDES reader features an annotated listing of selected World Wide Web sites and is supported by our student website, www.mhcls.com/online.
Entry Barriers And Market Entry Decisions
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Author : Fahri Karakaya
language : en
Publisher: Praeger
Release Date : 1991-12-10
Entry Barriers And Market Entry Decisions written by Fahri Karakaya and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-12-10 with Business & Economics categories.
This book provides a comprehensive discussion of market entry barriers in both early and late market entry situations. Barriers in consumer as well as industrial markets are compared, and the advantages of creating as well as overcoming entry barriers are examined. The authors also discuss international market entry barriers and how they can be overcome by presenting actual case histories of successful strategies. The vital role of managerial consensus on market entry in the face of entry barriers is explored, and the book concludes with two Appendices that provide detailed market entry simulation exercises for both domestic and international market entry situations.
Journal Of Marketing
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Author :
language : en
Publisher:
Release Date : 2006
Journal Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Electronic journals categories.
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Market Share Rewards To Pioneering Brands
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Author : Glen L. Urban
language : en
Publisher: Forgotten Books
Release Date : 2015-06-12
Market Share Rewards To Pioneering Brands written by Glen L. Urban and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-12 with Business & Economics categories.
Excerpt from Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications One strategy for new product development is based on innovation and the creation of new markets. It is expensive and risky (Urban and Hauser, 1980). The costs of development are often large and the first firm in a market must allocate funds to make consumers aware of its product and convince them to buy it. The risk of failure is high because the potential demand is not known with certainty. An alternative strategy is based on being the second (or later) entrant into the market. The costs may be lower since the innovator has created the primary demand and the basic product design exists; the risk also may be less because a proven demand exists. If an equal market share can be gained, this stratregy could be more profitable. If, on the other hand, as a result of being the first entrant in a market, a dominant market share is achieved and maintained, the innovation strategy may be superior. The purpose of this paper is to investigate the market share effects of being a pioneering brand. If the market grants a long-run market share reward to early entrants, this would encourage innovation. From a public policy point of view, this would serve a similar function to that of patents by providing an additional reward to innovators. Although patents sometimes provide protection, in many cases they are ineffective because of difficulties of establishing and protecting the rights and the ability of other firms to invent around the patent as technology advances (von Hippel, 1982). This difficulty of protecting an innovation is compounded by the fact that imitators generally take less time and require fewer funds to copy the innovation (Mansfield, Schwartz, and Wagner, 1981). If pioneering brands earn a long run market share advantage, the effectiveness of patent protection may be less critical in providing incentives for innovation and firms may be more willing to innovate without patent protection. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Marketing Management 2nd Edition
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Author : Arun Kumar & N. Meenakshi
language : en
Publisher: Vikas Publishing House
Release Date : 2011
Marketing Management 2nd Edition written by Arun Kumar & N. Meenakshi and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Encyclopedia Of Management Theory
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Author : Eric H. Kessler
language : en
Publisher: SAGE Publications
Release Date : 2013-03-01
Encyclopedia Of Management Theory written by Eric H. Kessler and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Business & Economics categories.
In discussing a management topic, scholars, educators, practitioners, and the media often toss out the name of a theorist (Taylor, Simon, Weber) or make a sideways reference to a particular theory (bureaucracy, total quality management, groupthink) and move on, as if assuming their audience possesses the necessary background to appreciate and integrate the reference. This is often far from the case. Individuals are frequently forced to seek out a hodgepodge of sources varying in quality and presentation to provide an overview of a particular idea. This work is designed to serve as a core reference for anyone interested in the essentials of contemporary management theory. Drawing together a team of international scholars, it examines the global landscape of the key theories and the theorists behind them, presenting them in the context needed to understand their strengths and weaknesses to thoughtfully apply them. In addition to interpretations of long-established theories, it also offers essays on cutting-edge research as one might find in a handbook. And, like an unabridged dictionary, it provides concise, to-the-point definitions of key concepts, ideas, schools, and figures. Features and Benefits: Two volumes containing over 280 signed entries provide users with the most authoritative and thorough reference resources available on management theory, both in terms of breadth and depth of coverage. Standardized presentation format, organized into categories based on validity and importance, structures entries so that readers can assess the fundamentals, evolution, and impact of theories. To ease navigation between and among related entries, a Reader’s Guide groups entries thematically and each entry is followed by Cross-References. In the electronic version, the Reader’s Guide combines with the Cross-References and a detailed Index to provide robust search-and-browse capabilities. An appendix with a Chronology of Management Theory allows readers to easily chart directions and trends in thought and theory from early times to the present. An appendix with Central Management Insights allows readers to easily understand, compare, and apply major theoretical messages of the field. Suggestions for Further Reading at the end of each entry guide readers to sources for more detailed research and discussion. Key themes include: Nature of Management Managing People, Personality, and Perception Managing Motivation Managing Interactions Managing Groups Managing Organizations Managing Environments Strategic Management Human Resources Management International Management and Diversity Managerial Decision Making, Ethics, and Creativity Management Education, Research, and Consulting Management of Operations, Quality, and Information Systems Management of Entrepreneurship Management of Learning and Change Management of Technology and Innovation Management and Leadership Management and Social / Environmental Issues PLUS: Appendix of Chronology of Management Theory PLUS: Appendix of Central Management Insights
Pioneers Of Industrial Organization
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Author : H. W. de Jong
language : en
Publisher: Edward Elgar Publishing
Release Date : 2007-01-01
Pioneers Of Industrial Organization written by H. W. de Jong and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Business & Economics categories.
. . . this collection should be viewed as a pioneering effort. . . this book would most likely serve as a useful quick reference source for students of industrial economics. It can also serve as a valuable point of departure for those who wish to study intellectual developments in a major field in more detail. John Howard Brown, Journal of the History of Economic Thought This work will be indispensable for anyone who undertakes serious scholarly research in industrial organization. With its knowledgeable authors and editors, this book offers us valuable materials, about the work of writers long forgotten and others inadequately recognized, that can contribute much to understanding in the field. William J. Baumol, New York University and Princeton University, US This encyclopaedic work celebrates the scores of leading pioneers who created the modern economic field of industrial organization, at the heart of which lie competition and monopoly, the two great forces that drive modern markets. Their pioneering work has shaped the field s growing research as well as the past, present and future debates in Europe and America over several centuries. This landmark book includes authoritative entries on all the major figures in both Europe and North America. Pioneers of Industrial Organization also reveals how public policies such as antitrust and regulation and deregulation since the 1970s can promote, or impede economic results and progress. Readers will find the intellectual pioneers, the theories and policies, and the debates, in all their variety herein. Some pioneers have been free-market advocates, others have been more protective of popular values, but all have strained to make the economic engine promote more wealth, progress and fairness. This book presents the people, ideas and debates with careful neutrality, and also with clear, concise writing. For all those interested in modern economic progress and its problems, this book provides deep insight as well as great personal colour. It will be an essential source of reference for students, researchers and professors of economics, as well as those concerned with the historical foundations or the conceptual and thematic developments in industrial organization.