Planejamento Da Cria O Publicit Ria Os Arqu Tipos E A B Ssola Cognitiva Volume 3
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Planejamento Da Cria O Publicit Ria Os Arqu Tipos E A B Ssola Cognitiva Volume 3
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Author : Gabriela Lima
language : pt-BR
Publisher: Editora Appris
Release Date : 2020-04-07
Planejamento Da Cria O Publicit Ria Os Arqu Tipos E A B Ssola Cognitiva Volume 3 written by Gabriela Lima and has been published by Editora Appris this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Language Arts & Disciplines categories.
O livro Planejamento da criação publicitária: os arquétipos e a bússola cognitiva é a terceira obra da série Planejamento da Criação Publicitária, da Dr.a Gabriela Lima, e propõe-se a oferecer aos docentes e aos profissionais da área um projeto pedagógico para a prática e o ensino da publicidade, dando enfoque as campanhas veiculadas em redes sociais digitais. Nesta obra, a autora apresenta o modelo de multifatores denominado de Bússola Cognitiva da Retórica Publicitária, que pretende superar o hiato existente entre os fundamentos do planejamento publicitário e a criação propriamente dita dos anúncios. A Bússola Cognitiva utiliza a Retórica (ARISTÓTELES, s/d) como o principal fundamento da competência cognitiva da publicidade, tendo como eixo central a geração de credibilidade associada ao valor de felicidade, que na contemporaneidade está associada às liberdades individuais. A autora defende que a principal ponte entre o planejamento e a criação circunscreve-se na concepção de Arquétipos, aliada à compreensão do Capital Simbólico e das Tensões Culturais, que operam em uma sociedade, ao se ancorar: a) no conflito social que estimula que uma marca busque sua hegemonia no sistema de marketing; b) em um dos processos culturais em curso na sociedade, que gera determinados Paradigmas Publicitários; c) nos modelos motivacionais do conceito de liberdade e felicidade; d) no manejo da linguagem publicitária nos diferentes suportes tecnológicos. A quantidade e complexidade de variáveis persuasórias observadas induziram a autora a elaborar um Sonar de Brand, consistindo em um "mapa" que registra o posicionamento de uma publicidade digital. Para interpretar os anúncios mapeados para o modelo motivacional, também foi empregada a teoria da Análise Transacional como a ordenadora de modalidades de interdiscurso publicitário. Dessa forma, a autora apresenta aos leitores técnicas e teorias que auxiliam no planejamento da criação publicitária, baseadas nos contextos socioculturais, nos arquétipos e nas interações digitais.
The Challenge And Burden Of Historical Time
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Author : István Mészáros
language : en
Publisher:
Release Date : 2008-08
The Challenge And Burden Of Historical Time written by István Mészáros and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08 with Philosophy categories.
A leading Marxian philosopher and the author of 'Beyond Capital', Mészáros here defines the challenges and burdens facing those committed to a more rational, egalitarian future. At the heart of the book is an examination of Latin America's Bolivarian journey.
Julius Caesar And His Public Image
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Author : Zvi Yavetz
language : en
Publisher:
Release Date : 1983
Julius Caesar And His Public Image written by Zvi Yavetz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with History categories.
Feminist Economics Today
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Author : Marianne A. Ferber
language : en
Publisher: University of Chicago Press
Release Date : 2020-05-22
Feminist Economics Today written by Marianne A. Ferber and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-22 with Business & Economics categories.
The 1993 publication of Marianne A. Ferber and Julie A. Nelson's Beyond Economic Man was a landmark in both feminist scholarship and the discipline of economics, and it quickly became a handbook for those seeking to explore the emerging connections between the two. A decade later, this book looks back at the progress of feminist economics and forward to its future, offering both a thorough overview of feminist economic thought and a collection of new, high-quality work from the field's leading scholars.
The Rise Of Transtexts
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Author : Benjamin W.L. Derhy Kurtz
language : en
Publisher: Routledge
Release Date : 2016-08-25
The Rise Of Transtexts written by Benjamin W.L. Derhy Kurtz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-25 with Performing Arts categories.
This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.
Invented Worlds
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Author : Ellen Winner
language : en
Publisher: Harvard University Press
Release Date : 1982
Invented Worlds written by Ellen Winner and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Art categories.
Psychologist Ellen Winner studies the creative, nonliteral discourse of children's spontaneous speech, examining how their abilities to use and interpret figurative language change as they grow older, and what such language shows us about the changing feature's of children's minds.
Bodies In Commotion
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Author : Carrie Sandahl
language : en
Publisher: University of Michigan Press
Release Date : 2009-12-10
Bodies In Commotion written by Carrie Sandahl and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-10 with Performing Arts categories.
"A testament to the synergy of two evolving fields. From the study of staged performances to examinations of the performing body in everyday life, this book demonstrates the enormous profitability of moving beyond disability as metaphor. . . . It's a lesson that many of our cultural institutions desperately need to learn." -Martin F. Norden, University of Massachusetts-Amherst This groundbreaking collection imagines disabled bodies as "bodies in commotion"-bodies that dance across artistic and discursive boundaries, challenging our understanding of both disability and performance. In the book's essays, leading critics and artists explore topics that range from theater and dance to multi-media performance art, agit-prop, American Sign Language theater, and wheelchair sports. Bodies in Commotion is the first collection to consider the mutually interpretive qualities of these two emerging fields, producing a dynamic new resource for artists, activists, and scholars.
No Logo
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Author : Naomi Klein
language : en
Publisher: Macmillan
Release Date : 2000-01-15
No Logo written by Naomi Klein and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-15 with Business & Economics categories.
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
The Cybercities Reader
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Author : Stephen Graham
language : en
Publisher: Psychology Press
Release Date : 2004
The Cybercities Reader written by Stephen Graham and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computers categories.
Bringing together a vast range of debates and examples of city changes based on Information and Communications Technology (ICT), this book illustrates how new media in cities shapes societies, economies and cultures.
Analyzing Performance
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Author : Patrice Pavis
language : en
Publisher: University of Michigan Press
Release Date : 2003
Analyzing Performance written by Patrice Pavis and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Literary Criticism categories.
An indispensable guide for the study of performance, by France's leading theater critic, now available in English