Pol Tica P Blica Social Ou Marketing Pol Tico
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Pol Tica P Blica Social Ou Marketing Pol Tico
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Author : Eliana Rangel
language : pt-BR
Publisher: Editora Dialética
Release Date : 2023-07-17
Pol Tica P Blica Social Ou Marketing Pol Tico written by Eliana Rangel and has been published by Editora Dialética this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-17 with Political Science categories.
A autora reconhece a importância do Programa Bolsa Família dentro do campo social, mas analisa a sua influência na ótica do Marketing e lança luz à tese de que o PBF é uma ferramenta de Marketing Político Estratégico que tem como resultado os votos.
Marketing In The Public Sector
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Author : Nancy R. Lee
language : en
Publisher: Pearson Education
Release Date : 2006-10-16
Marketing In The Public Sector written by Nancy R. Lee and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Business & Economics categories.
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
As Difusas Fronteiras Entre A Pol Tica E O Mercado
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Author : Gabriela Scotto
language : pt-BR
Publisher:
Release Date : 2004
As Difusas Fronteiras Entre A Pol Tica E O Mercado written by Gabriela Scotto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising, Political categories.
Problemas Brasileiros
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Author :
language : pt-BR
Publisher:
Release Date : 2002
Problemas Brasileiros written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Brazil categories.
Opini O P Blica
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Author :
language : pt-BR
Publisher:
Release Date : 1994
Opini O P Blica written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Public opinion categories.
Social Marketing
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Author : Richard K. Manoff
language : en
Publisher: Greenwood
Release Date : 1985
Social Marketing written by Richard K. Manoff and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Mad As Hell
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Author : Jack W. Germond
language : en
Publisher: Random House Incorporated
Release Date : 1994-10-01
Mad As Hell written by Jack W. Germond and has been published by Random House Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-10-01 with categories.
Politicas P Blicas De Justi A Criminal E Seguran A P Blica
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Author : Universidade Federal Fluminense. Núcleo Fluminense de Estudos e Pesquisas
language : pt-BR
Publisher:
Release Date : 2003
Politicas P Blicas De Justi A Criminal E Seguran A P Blica written by Universidade Federal Fluminense. Núcleo Fluminense de Estudos e Pesquisas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Criminal justice, Administration of categories.
Tica E Economia
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Author : Marcos Fernandes Gonçalves da Silva
language : pt-BR
Publisher: Elsevier
Release Date : 2007
Tica E Economia written by Marcos Fernandes Gonçalves da Silva and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Economics categories.
The Rise Of The Network Society
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Author : Manuel Castells
language : en
Publisher: John Wiley & Sons
Release Date : 2011-08-24
The Rise Of The Network Society written by Manuel Castells and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-24 with Social Science categories.
This first book in Castells' groundbreaking trilogy, with a substantial new preface, highlights the economic and social dynamics of the information age and shows how the network society has now fully risen on a global scale. Groundbreaking volume on the impact of the age of information on all aspects of society Includes coverage of the influence of the internet and the net-economy Describes the accelerating pace of innovation and social transformation Based on research in the USA, Asia, Latin America, and Europe