Portfoliomanagement Im Content Marketing
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Portfoliomanagement Im Content Marketing
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Author : Robert Weller
language : de
Publisher: Springer-Verlag
Release Date : 2019-03-15
Portfoliomanagement Im Content Marketing written by Robert Weller and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-15 with Business & Economics categories.
Robert Weller betrachtet in diesem essential Content als Asset, das an sich schon einen Wert für das Unternehmen darstellt, unabhängig von dessen Nutzung im Marketing, Vertrieb oder Service. Auf Basis von kalkulierten Erwartungen sollen Investitionsentscheidungen erleichtert werden, Einsatzzwecke definiert werden und der Anspruch an die Produktion abgeleitet werden. Darüber hinaus werden Möglichkeiten diskutiert, um den Wert des Content-Portfolios durch strukturelle, inhaltliche und gestalterische Optimierungsmaßnahmen kontinuierlich zu steigern.
Advertising Impact And Controlling In Content Marketing
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Author : Thomas Hörner
language : en
Publisher: Springer Nature
Release Date : 2023-02-09
Advertising Impact And Controlling In Content Marketing written by Thomas Hörner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-09 with Business & Economics categories.
Content marketing is now a firmly established discipline in online marketing. But how exactly does content marketing work? What are the consequences for strategic content planning and what does valid content marketing controlling look like? This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies' customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms. With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies.
Content Marketing Ein Definitionsansatz
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Author : Manfred Uhl
language : de
Publisher: Springer-Verlag
Release Date : 2020-05-28
Content Marketing Ein Definitionsansatz written by Manfred Uhl and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-28 with Business & Economics categories.
Die Marketingwelt ist bekannt für immer neue Buzzwords. Viele verschwinden wieder, doch manche bleiben und verändern die Branche – so wie Content Marketing. Mit dem Siegeszug kam aber auch die Verwirrung, was es damit eigentlich auf sich hat. Dieses essential erschließt, woher Content Marketing kommt, welche Rahmenbedingungen für den Aufstieg verantwortlich sind, wie sich der Begriff entwickelt hat und wie relevante Akteure Content Marketing begreifen. Dabei werden unterschiedliche Perspektiven aus der Offline- und Online-Kommunikation beschrieben und auch der im deutschsprachigen Raum bekannte Begriff Corporate Publishing wird berücksichtigt. Aus der Analyse verschiedener Perspektiven entwickelt der Autor schließlich einen neuen Definitionsansatz, der das Verständnis von Content Marketing klären und erleichtern soll. „Eine kurzweilige Reise durch die Begriffsentwicklung und die verschiedenen Auffassungen. Am Ziel mündet das Werk in eine Definition, die alle vereinen, manche versöhnen kann.“ Dr. Christian Fill, Stellvertretender Vorsitzender Content Marketing Forum
Content Marketing Ebook
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Author : Przemek Chojecki
language : pl
Publisher: Przemek Chojecki
Release Date : 2020-08-29
Content Marketing Ebook written by Przemek Chojecki and has been published by Przemek Chojecki this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-29 with Business & Economics categories.
** Content Marketing is about building and executive strategy for communication with your audience. This book covers the basics of Content Marketing, answering basic questions about the subject: What is content marketing? Why are companies using content marketing? What are the benefits? How can content marketing help us bring in more sales and leads? Does content marketing work? What are the best ways to build an audience with content? How do you make money? What's the best way to grow your audience? What's the best way to build a business? What are the best ways to build an audience with content? How do you think content marketing can help you reach your customers' mobile and tablet audience? What are some of the biggest challenges you face in content marketing? How do we measure the effectiveness of content marketing? Why are some companies successful with content marketing while others are not? How do we determine whether the company should buy or build a content platform? and much more! The content of the book is powered by Contentyze.com
Strategic Content Marketing
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Author : Dan Farkas
language : en
Publisher:
Release Date : 2023-10
Strategic Content Marketing written by Dan Farkas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10 with Internet marketing categories.
"Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples, alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, whilst reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing, how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying Content Marketing, Inbound Marketing, Marketing Communications, Digital and Social Media Marketing and Public Relations. In practice, the book is also highly valuable for practising professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions"--
Essentials Of Thought Leadership And Content Marketing
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Author : Paul M. Kaplan
language : en
Publisher: Linden Publishing
Release Date : 2020-03-03
Essentials Of Thought Leadership And Content Marketing written by Paul M. Kaplan and has been published by Linden Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Business & Economics categories.
Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content marketing success. What’s the connection between thought leadership and increased sales? Consistent strategy. Thought leadership and content marketing can be powerful tools for your business, but to use them to their fullest potential, you need to have a plan. Essentials of Thought Leadership and Content Marketing helps you create a comprehensive and rigorous content marketing strategy in which every piece works together to meet your business goals. Comprehensive, results-oriented, and practical, Essentials of Thought Leadership and Content Marketing covers every aspect of content marketing: researching customer needs; identifying your company’s areas of expertise; generating thought leadership articles and other content; communicating content through email, social media, web marketing, and traditional media; evaluating response; generating sales leads; and measuring results. More important, Essentials of Thought Leadership and Content Marketing shows how to coordinate these strategic elements to an overall plan. Interviews with business leaders and case studies show how content marketing concepts work in the real world. The ideal book for marketers, advertising professionals, entrepreneurs, and anyone who works with content marketing—whether in B2B or B2C business, for-profit or nonprofit—Essentials of Thought Leadership and Content Marketing is a practical, step-by-step guide to achieving your content marketing goals.
Powering Content
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Author : Laura Busche
language : en
Publisher: O'Reilly Media
Release Date : 2017
Powering Content written by Laura Busche and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Part 1. Wearing the content strategist hat. Setting content goals -- Designing content personas -- Defining your channels -- Themes, voice, and tone -- Finding your brand's aesthetic -- Part 2. Wearing the content creaor hat. Understanding content formats -- The one about formulas and headlines -- Optimizing the content experience with design -- Brainstorming techniques -- Part 3. Wearing the content manager hat. Scaling content like a production manager -- Managing a content team -- Content search engine optimization -- Securing distribution
Quantitative Portfolio Management
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Author : Pierre Brugière
language : en
Publisher: Springer Nature
Release Date : 2020-03-28
Quantitative Portfolio Management written by Pierre Brugière and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-28 with Mathematics categories.
This self-contained book presents the main techniques of quantitative portfolio management and associated statistical methods in a very didactic and structured way, in a minimum number of pages. The concepts of investment portfolios, self-financing portfolios and absence of arbitrage opportunities are extensively used and enable the translation of all the mathematical concepts in an easily interpretable way. All the results, tested with Python programs, are demonstrated rigorously, often using geometric approaches for optimization problems and intrinsic approaches for statistical methods, leading to unusually short and elegant proofs. The statistical methods concern both parametric and non-parametric estimators and, to estimate the factors of a model, principal component analysis is explained. The presented Python code and web scraping techniques also make it possible to test the presented concepts on market data. This book will be useful for teaching Masters students and for professionals in asset management, and will be of interest to academics who want to explore a field in which they are not specialists. The ideal pre-requisites consist of undergraduate probability and statistics and a familiarity with linear algebra and matrix manipulation. Those who want to run the code will have to install Python on their pc, or alternatively can use Google Colab on the cloud. Professionals will need to have a quantitative background, being either portfolio managers or risk managers, or potentially quants wanting to double check their understanding of the subject.
Design Of A Portfolio Management System For Software Line Development Merging The Gap Between Software Project And Product Management
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Author : Michael Lang
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2015
Design Of A Portfolio Management System For Software Line Development Merging The Gap Between Software Project And Product Management written by Michael Lang and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
Tracy (1995, p. 19) emphasises in his book that in the twenty-first century, tomorrow will be more different from today than in the past. Therefore today’s corporations get to stay innovative, reinvent themselves continuously and have to design new business. In contrast to that, software mastery becomes more than ever the key factor for business success (Northrop, 2008, p. 12). In the twenty-first century, software pervades every sector and has become the bottom line for many organisations. Therefore, reusability plays a growing role for every business in today’s rapid changing world (Strahringer, 2003, p. 5). Thus, new paradigms in software engineering are focusing on the reutilisation and modularisation of software solutions. One innovative and growing concept since 2003 is software line development which has its origin in the automotive and fashion industry (Strahringer, 2003, p. 5). The key benefit of software line development is the covering of a wide field of application with minimal extra costs by reuse of a common software platform. In reference to Ebert & Smouts (2003, p. 29) the most publications in the field of software lines deal with configuration and change management. Whereas the integration of software line development into enterprises’ product portfolios has been till now widely neglected. In contrast to that Jeffery & Leliveld (2004) points out that the failure or success of software lines highly depends in particular on their level of integration into companies’ product portfolio system. For this reason, the major goal of this research is the realisation of an integrated portfolio management system for software line development. This covers at first the determination of the role portfolio management in organisational governance. Thereafter the general elements of a portfolio management system will be identified. On the other side, the specific demands of software line engineering according to the portfolio elements will be analysed. The insights of the analysis build the basis for the design of the software product line portfolio management system. The design describes the portfolio management system from different architectural perspectives which represent the viewpoint of the diverse stakeholders. Moreover, different analysis methods will be evaluated with a respective scoring model for the software line product, domain and asset application domain. At the end, the scientific work gives a suggestion for further investigations in the scope of software line portfolio management.
30 Minuten Content Strategie
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Author : Schwarz, Martin
language : de
Publisher: GABAL Verlag GmbH
Release Date : 2023-03-28
30 Minuten Content Strategie written by Schwarz, Martin and has been published by GABAL Verlag GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-28 with Business & Economics categories.
Content-Marketing effizient gestalten - Binden Sie Kunden und steigern Sie Ihre Markenwahrnehmung Sie haben tolle, aber erklärungsbedürftige Produkte oder Dienstleistungen – und das sollen auch die Richtigen wissen! Mit relevanten Inhalten können Sie sich und Ihr Unternehmen nicht nur als Kompetenzträger auf Ihrem Gebiet positionieren, sondern gleichzeitig auch das Image und die Glaubwürdigkeit Ihrer Marke verbessern oder Ihr Unternehmen als Arbeitgeber attraktiv machen. Content trägt zur Steigerung der Markenwahrnehmung und zu Kundenbindung bei, ebenso zur Akquise von Neukunden. Kurzum: Effizientes Content-Marketing ist heutzutage unabdingbar für den Erfolg Ihres Unternehmens. Eines steht dabei fest: Guter Content ist Ihr wichtigster Markenbotschafter, schlechter leider auch. Ziel dieses Buches ist es, Ihnen dabei zu helfen, Ihr Content-Marketing noch effizienter zu gestalten. Dazu bedarf es einer individuellen Content-Strategie. Jedes Unternehmen muss darüber nachdenken, wie es seine Zielgruppen erreichen kann, denn klassische Werbung hat ausgedient und der früher übliche Umweg über klassische Medien zeigt schon lange nicht mehr die gewohnte Wirkung. Unternehmen müssen sich auch als Herausgeber relevanter Inhalte verstehen und agieren wie Medienhäuser, teilweise sogar deren Rolle übernehmen. Doch wie baut man eine passende Content-Strategie auf, welche Inhalte zahlen auf das jeweilige Kommunikationsziel ein und wie organisiert man die Transformation hin zum Inhalte-Anbieter in einem Unternehmen? Erfahren Sie, wie Sie aus Ihrer Kommunikationsstrategie eine erfolgreiche Content-Strategie entwickeln und diese konkret mit Hilfe der Organisationsform des Corporate Newsrooms crossmedial in Ihrem Unternehmen umsetzen.