Portrayal Of Women In Magazine Advertisements Targeted Toward Three Age Groups Of Women
DOWNLOAD
Download Portrayal Of Women In Magazine Advertisements Targeted Toward Three Age Groups Of Women PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Portrayal Of Women In Magazine Advertisements Targeted Toward Three Age Groups Of Women book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Portrayal Of Women In Magazine Advertisements Targeted Toward Three Age Groups Of Women
DOWNLOAD
Author : Stephanie Lynn Cummins
language : en
Publisher:
Release Date : 2003
Portrayal Of Women In Magazine Advertisements Targeted Toward Three Age Groups Of Women written by Stephanie Lynn Cummins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Dissertations, Academic categories.
The Portrayal Of Women In Elle Magazine Advertisements A Comparison Between France And Russia
DOWNLOAD
Author : Christin Thieler
language : en
Publisher:
Release Date : 2018-09-10
The Portrayal Of Women In Elle Magazine Advertisements A Comparison Between France And Russia written by Christin Thieler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-10 with categories.
Master's Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Central Lancashire, language: English, abstract: The purpose of the dissertation is to investigate how women are portrayed in two chosen countries: Russia and France. More specifically, it will be investigated whether women are portrayed as sexual objects in both countries or differently. The purpose is to investigate whether this is indeed true by choosing woman magazine Elle to investigate whether women are primarily used as sex objects or not to advertise different products and for what kind of products in France and Russia and whether there is a difference in one of the countries in particular the degree of body revealing clothes plays an important role as well as the gaze of women. As France is supposed to be open-minded to nudity, it was interesting to find out whether this is indeed true and whether Russia is the same because the culture differs. Therefore, a content analysis of magazine advertisements in women magazine Elle has been conducted of the French and Russian issue of Elle from May to September 2014 to investigate the degree sexuality by looking at body revealing clothes that is body display, facial expression as well as nudity will be taken into consideration. In addition, gender roles in advertisements will be considered where women are with a men in advertisement regarding women role allocation. As a guideline, variables will be applied developed by sociologist Ervin Goffman, who developed gender categories which can be applied in advertisements. They are the following: Licensed withdrawal, relative size, function ranking, feminine touch and ritualization of subordination which will be covered and explained in the literature review in more detail. To classify roles women and men take in advertisements when being together, the relative size and function ranking categories will be applied to estimate g
The Handbook Of International Advertising Research
DOWNLOAD
Author : Hong Cheng
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-21
The Handbook Of International Advertising Research written by Hong Cheng and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-21 with Language Arts & Disciplines categories.
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
The Changing Portrayal Of Women In Advertisement Over The Last Sixty Years Show Her It S A Man S World
DOWNLOAD
Author : Stephanie Desoye
language : en
Publisher:
Release Date : 2021-02-25
The Changing Portrayal Of Women In Advertisement Over The Last Sixty Years Show Her It S A Man S World written by Stephanie Desoye and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-25 with categories.
Seminar paper from the year 2014 in the subject Sociology - Consumption and Advertising, grade: 1,3, University of Trier, language: English, abstract: The purpose of this term paper is to analyze the portrayal of women in print advertisement over the last sixty years to represent changes in the depiction of females over this period. This topic is of interest since mass media plays an important role in our society today and it can be considered as one of the major agents of socialization. Consequently, gender stereotypes presented in advertisement influence the way we think men and women shall be. However, since the role of women has changed dramatically over the last decades due to feminist movements, it will be of interest if these social changes have been depicted in advertisement as well. In particular, it is assumed that the portrayal of women in advertisement has been shifting from an overt, traditional stereotypical portrayal of women as housewives or highly dependent on men to a slightly more subtle stereotypical portrayal of women as decorative, sexy, and using facial expressions and body positions to demonstrate subordination and weakness. To prove this hypothesis this term paper will first compare past studies focusing on the stereotypical depiction of females in advertisement. For this purpose two studies were considered most important: These were Courtney and Lockeretz quantitative print magazine analysis covering the year 1970, and Erving Goffman's selective print magazine analysis published in 1979. Furthermore, there are many relating and follow-up studies that are based on the coding schemes used in these two analyses which provide the possibility to show changes over time. Afterwards, the second part will be more practical, examining portrayals of women in example print advertisements. To be able to provide a consecutive and meaningful depiction of the changes, advertisements of two companies from different years were chose to be analyzed.
Master S Theses Directories
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2004
Master S Theses Directories written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Dissertations, Academic categories.
"Education, arts and social sciences, natural and technical sciences in the United States and Canada".
Iconic Representation Of Women In Philippine Magazine Advertisements
DOWNLOAD
Author : Claire Habasa Lacerna
language : en
Publisher:
Release Date : 2023-03-30
Iconic Representation Of Women In Philippine Magazine Advertisements written by Claire Habasa Lacerna and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-30 with categories.
The knowledge of how women are represented in a specific advertisement to hit the target audience of the products being introduced is not only confined in a certain field of discipline and groups of people; instead it traverses to different aspects of humanity where consumerism is fundamental. Thus, this study attempted to determine the iconic representations of women and find out how these have shaped the role they portrayed in the magazine advertisements. Using the qualitative analysis particularly Ferdinand de Saussaure's semiotic theory, icons on beauty products, vehicle, food and beverage, clothing and accessories, and vitamins and food supplements were analyzed. The analysis of results revealed that the iconic representations of women in magazine ads were relative size, feminine touch or touching any object, function ranking, the family, ritualization of subordination, licensed withdrawal, body display, feminine power and women empowerment which come in various signifiers and signified concepts. These iconic representations shaped the roles of women portrayed in the ads which include their roles as sex object, mother/nurturer, physically attractive or decorative, working or career woman, dependent, recreational and authority.
Humor In Advertising
DOWNLOAD
Author : Marc G. Weinberger
language : en
Publisher: Routledge
Release Date : 2021-06-21
Humor In Advertising written by Marc G. Weinberger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-21 with Business & Economics categories.
Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Women How They Are Portrayed In Magazine Advertisements As Compared To 25 Years Ago
DOWNLOAD
Author : Dianna G. Brenn
language : en
Publisher:
Release Date : 1994
Women How They Are Portrayed In Magazine Advertisements As Compared To 25 Years Ago written by Dianna G. Brenn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Women consumers categories.
Unequal Opportunities
DOWNLOAD
Author : Margaret Gallagher
language : en
Publisher:
Release Date : 1981
Unequal Opportunities written by Margaret Gallagher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
UNESCO pub. Monograph on unequal opportunities for women regarding their portrayal and participation in mass media - examines image, employment, working conditions, vocational training, etc. Of women in such media as radio, television, film and newspapers, the use of media in female development projects, widening of opportunities for women, etc., and includes a format (questionnaire) for media analysis. Bibliography pp. 207 to 221.
Proceedings Of The 1979 Academy Of Marketing Science Ams Annual Conference
DOWNLOAD
Author : Howard S. Gitlow
language : en
Publisher: Springer
Release Date : 2015-05-28
Proceedings Of The 1979 Academy Of Marketing Science Ams Annual Conference written by Howard S. Gitlow and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-28 with Business & Economics categories.
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.