Postmodern Marketing
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Postmodern Marketing
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Author : Stephen Brown
language : en
Publisher: Burns & Oates
Release Date : 1995
Postmodern Marketing written by Stephen Brown and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Postmodern Marketing
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Author :
language : en
Publisher:
Release Date : 1997
Postmodern Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Postmodern Marketing Two
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Author : Stephen Brown
language : en
Publisher: Cengage Learning Business Press
Release Date : 1998
Postmodern Marketing Two written by Stephen Brown and has been published by Cengage Learning Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
'Postmodern Marketing II is so delightful, exciting, and chock full of good ideas that I raced through it at breakneck speed. It is at once extremely clever, extremely funny, and extremely serious.' - Russ Beck, The University of Utah 'Postmodern Marketing II is so delightful, exciting, and chock full of good ideas that I raced through it at breakneck speed. It is at once extremely clever, extremely funny, and extremely serious.' - Russ Beck, The University of Utah
Sales Promotion In Postmodern Marketing
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Author : Christian Petersen
language : en
Publisher: Gower Publishing Company, Limited
Release Date : 1994
Sales Promotion In Postmodern Marketing written by Christian Petersen and has been published by Gower Publishing Company, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Peterson and Toop argue for a radical review of sales promotion practice, noting changes in consumer patterns, market fragmentation, the altered shape of retailing, and legal restraints. They present a new definition of brands and recommend a flexible use of a wide range of media and methods to comm
Postmodern Marketing Two
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Author : Brown S Staff
language : en
Publisher: Arden Shakespeare
Release Date :
Postmodern Marketing Two written by Brown S Staff and has been published by Arden Shakespeare this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketers Tear Down These Walls
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Author : Michael Solomon
language : en
Publisher: Bookbaby
Release Date : 2018-04
Marketers Tear Down These Walls written by Michael Solomon and has been published by Bookbaby this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04 with categories.
We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a tuna pok with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times. Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today's postmodern consumer defies categorization--sometimes deliberately. S/he yearns to be liberated from cubicles, labels, "market segments," and especially those confining walls that restrict him or her from expressing the unique self that's constructed out of all the lifestyle "raw materials" that marketers of many stripes have to offer. The postmodern revolution requires marketers to revisit the walls they've erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can "understand" our customer yesterday, today and tomorrow. We love to put people into categories, and often into super-neat dichotomies--and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling--and fast. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. And, they obstruct our view of the marketing possibilities that lie beyond them. In this book, I'll describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I'll demolish them. Here are the walls that no longer exist, in convenient alphabetical order: Arts vs. Crafts Black vs. White Body vs. Belongings Editorial vs. Commercial Elite vs. the masses Fake vs. Authentic Friend vs. Stranger High art vs. Low art Home vs. Office Humans vs. Computers In here vs. Out there Kids vs. Teens Male vs. Female Me vs. Them Me vs. We Offline vs. Online Old vs. Mature Owning vs. Leasing Parent vs. Friend Producer vs. Consumer Reality vs. Fantasy Reality vs. Mythology Retailers vs. Customers Sacred vs. Profane Service providers vs. Consumers Then vs. Now Us vs. Them Work vs. Play Young vs. Old
Integrated Communications In The Postmodern Era
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Author : Philip J. Kitchen
language : en
Publisher: Springer
Release Date : 2014-12-02
Integrated Communications In The Postmodern Era written by Philip J. Kitchen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-02 with Business & Economics categories.
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
Recycling Postmodern Marketing
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Author : Stephen Brown
language : en
Publisher:
Release Date : 2012
Recycling Postmodern Marketing written by Stephen Brown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Ideas take ten years to migrate from the edge to the centre of academic disciplines. Postmodernism is no exception. The concerns and crises that many postmodern marketers were predicting in the mid-1990s are now exercising the leading lights of marketing scholarship. This paper proffers a potted summary of the PoMo phenomenon and identifies its principal characteristics. It also asks whether the leading lights are the right people to take our discipline forward, since they got marketing into its current conceptual, philosophical and methodological mess.
Contemporary Issues In Marketing And Consumer Behaviour
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Author : Elizabeth Parsons
language : en
Publisher:
Release Date : 2008
Contemporary Issues In Marketing And Consumer Behaviour written by Elizabeth Parsons and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with BUSINESS & ECONOMICS categories.
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of illustrations -- 1. Introduction: how has marketing changed? -- How has our view of marketing changed? -- How have consumers changed? -- How should marketing relate to society? -- Outline of the book -- Internet resources -- References -- 2. Postmodern marketing and beyond -- Introduction -- Modernity versus postmodernity -- Marketing and the characteristics of postmodernism -- Marketing and the postmodern critique -- Experiential consumption -- Beyond postmodernism -- Summary -- CASE STUDY: experiencing a postmodern marketplace -- Seminar exercises -- Internet resources -- Key readings -- References -- 3. Building brand cultures -- Introduction -- Building brand culture with employees -- Building brand culture with consumers -- Brand communities -- Creating iconic brands -- When the brand eludes control -- Summary -- CASE STUDY: building a Mini brand culture -- Seminar exercises -- Internet resources -- Key readings -- References -- 4. Gender, feminism and consumer behaviour -- Introduction -- Perspectives on gender: the four waves of feminist research -- Gender, feminism and marketing -- Stereotypes and gender roles in advertising -- Markets and motherhood -- Markets and fatherhood -- Summary -- CASE STUDY: femvertising - selling empowerment -- Seminar exercises -- Internet resources -- Key readings -- References -- 5. Psychoanalysis in marketing theory and practice -- Introduction -- The return of the 'repressed' in marketing -- Key figures: Freud, Klein, Lacan -- Psychoanalysis outside the clinic and into marketing -- Selling sex (and other primal instincts) -- Researching the unconscious with Dr Dichter -- Consumers in the clinic -- Summary -- CASE STUDY: unethical and self-harming consumers -- Seminar exercises -- Key readings -- References
Marketing The Retro Revolution
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Author : Stephen Brown
language : en
Publisher: SAGE
Release Date : 2001-08-21
Marketing The Retro Revolution written by Stephen Brown and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-21 with Business & Economics categories.
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.