Potenziale Des Online Lebensmittelhandels In Deutschland Eine Untersuchung Anhand Der Abonnement Konzepte F Hrender Anbieter
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Potenziale Des Online Lebensmittelhandels In Deutschland Eine Untersuchung Anhand Der Abonnement Konzepte F Hrender Anbieter
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Author : Lars Nökel
language : de
Publisher: GRIN Verlag
Release Date : 2015-09-01
Potenziale Des Online Lebensmittelhandels In Deutschland Eine Untersuchung Anhand Der Abonnement Konzepte F Hrender Anbieter written by Lars Nökel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-01 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Handel und Distribution, Note: 1,2, Cologne Business School Köln, Sprache: Deutsch, Abstract: Der LEH ist in Deutschland seit Jahren überwiegend gesättigt und zählt mit einem Gesamtumsatz (2013) in Höhe von 175 Milliarden Euro zu einem der wichtigsten Wirtschaftszweige des Landes. Mehrere Studien und Experten prognostizieren das Bevorstehen einer Verschiebung des LEHs vom stationären zum digitalen Handel in Deutschland. Lediglich über das Ausmaß des Wandels sowie über dessen Eintrittszeitpunkt wird rege diskutiert. Darüber hinaus werden immer mehr Konzepte entwickelt, Lebensmittel erfolgreich über das Internet zu vertreiben. Ein erfolgreiches Konzept zur digitalen Vermarktung von Lebensmitteln in Deutschland könnte das sogenannte Abonnement-Konzept darstellen. Es findet eine Spezialisierung auf das erwähnte Konzept statt. Dabei soll besonders auf den Aspekt der Bestellwahrscheinlichkeit eingegangen werden. In diesem Zusammenhang lautet die zu untersuchende Forschungsfrage „Welche Kriterien beeinflussen die (wiederkehrende) Bestellwahrscheinlichkeit bei Abonnement-Anbietern im Online-Lebensmittelhandel in Deutschland?“. Ferner soll die aufgestellte Hypothese, „Endverbraucher geben für einen Lebensmittelwarenkorb mehr Geld aus, wenn er ihnen im Rahmen eines Abonnement- Konzepts verkauft wird“, überprüft werden. Zu Beginn wird der Status Quo des Online- Lebensmittelhandels in Deutschland dargestellt. Ein weiteres Kapitel widmet sich den aktuellen Herausforderungen innerhalb der Branche. Hierzu zählen neben allgemeinen Herausforderungen, wie die onlinebasierte Vermarktung von Obst und Gemüse, auch die Logistikabwicklung und die Einhaltung gesetzlicher Rahmenbedingungen. Ferner wird ein umfassender Eindruck der unterschiedlichen Ausprägungen des Online-Lebensmittelhandels vermittelt. Dazu zählen differenzierte Online-Supermärkte (wie Rewe-Online, Allyouneed Fresh und Gourmondo), (Mass-)Customization-Anbieter (wie Mymuesli und Chocri) sowie die im Fokus stehenden Abonnementdienstleister (wie HelloFresh, Kochabo und Kochzauber). Im Anschluss erfolgt eine dreistufige Analyse der vorgestellten Abonnement-Anbieter. In der ersten Stufe findet eine Bekanntheitsgradmessung (unter anderem auf Basis einer onlinebasierten Umfrage) statt. Die Untersuchung der Kaufentscheidung ist Hauptbestandteil des zweiten Unterpunkts. Abrundend findet eine Analyse der – bei den Anbietern aufgegebenen – Testbestellungen statt. In den Schlussfolgerungen finden sich die Beantwortung der Forschungsfrage [...]
Katalog E
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Author : Ausschuss für Definitionen zu Handel und Distribution
language : de
Publisher:
Release Date : 2009
Katalog E written by Ausschuss für Definitionen zu Handel und Distribution and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Multivariate Analysis
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Author : Klaus Backhaus
language : en
Publisher: Springer Nature
Release Date : 2023-06-28
Multivariate Analysis written by Klaus Backhaus and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-28 with Business & Economics categories.
Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. For the 2nd edition, all chapters were checked and calculated using the current version of IBM SPSS. Contents Introduction to empirical data analysis Regression analysis Analysis of variance Discriminant analysis Logistic regression Contingency analysis Factor analysis Cluster analysis Conjoint analysis The original German version is now available in its 17th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Media And Internet Management
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Author : Bernd W. Wirtz
language : en
Publisher: Gabler Verlag
Release Date : 2011-07-14
Media And Internet Management written by Bernd W. Wirtz and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
The Message Within
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Author : Herbert Bless
language : en
Publisher: Psychology Press
Release Date : 2013-12-19
The Message Within written by Herbert Bless and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-19 with Psychology categories.
This provocative book provides the first comprehensive and informative overview of the role of various subjective experiences in social cognition and behavior, and argues that the study of such experiences may be one of the key unifying themes of social psychology. Based on recent theoretical and empirical developments in the discipline, this select group of leading international researchers surveys extensive evidence and shows that subjective experiences play a key role in most aspects of social cognition and social behavior. The book contains five main sections, discussing the role of subjective experiences in social information processing (Part 1), their influence on memory (Part 2) and their role in intergroup contexts (Part 3). The role of affective experiences in social thinking and behavior is analyzed (Part 4), and the influence of subjective experiences on the development and change of attitudes and stereotypes is also addressed (Part 5).
Biological Transformation
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Author : Reimund Neugebauer
language : en
Publisher: Springer Nature
Release Date : 2020-09-11
Biological Transformation written by Reimund Neugebauer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-11 with Technology & Engineering categories.
The global population is expected to rise to 9.8 billion by the year 2050 - with everyone ultimately striving for prosperity. New methods must therefore be found to achieve more efficient production. Research to date shows that the biological inventory that has evolved: its products, processes, principles and tools, can spur modern technology. The development of technological innovations based on biological concepts, with the goal of particularly innovative and sustainable value creation, today is collectively known as "biological transformation". It results in highly functional products with striking properties that can be both manufactured and utilized in a resource-saving way. In terms of taking responsibility of the good of all people, biological transformation is therefore a path that applied research will have to take. The Fraunhofer-Gesellschaft has recognized the developmental technology potential of biological transformation and sees it as its task not only to drive the relevant research forward, but also to promote public awareness of the topic.
Imaginary Explosions
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Author : Caitlin Berrigan
language : en
Publisher:
Release Date : 2018
Imaginary Explosions written by Caitlin Berrigan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Cartography in art categories.
Prose poetry accompanied by cartographic data rendered and spatialized into images.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2023-07-18
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
The Next Digital Decade
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Author : Berin Szoka
language : en
Publisher: TechFreedom
Release Date : 2011-06-10
The Next Digital Decade written by Berin Szoka and has been published by TechFreedom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-10 with Computers categories.
Leading Groups Online
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Author : Jeanne Rewa
language : en
Publisher:
Release Date : 2024-04-29
Leading Groups Online written by Jeanne Rewa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-29 with Business & Economics categories.
Across the globe, people are being asked to lead groups online: teachers, trainers, professors, event managers, organizers, activists.Jeanne Rewa and Daniel Hunter bring their combined two decades of online facilitation to bring you the basics of how to lead sessions online. They give you their top 10 principles for leading online groups, introduce you to interactive tools you can lead online, and answer commonly asked questions. This revised edition includes more training tools, interactive games/warm-ups, and advanced questions.With this guide, you will be ready to successfully transition your face-to-face events for warmer online spaces.The journey to leading groups online can be a challenge -- but it is made much easier with these tips.