Pour Entrepreneur Digital
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The Strategic Digital Media Entrepreneur
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Author : Penelope M. Abernathy
language : en
Publisher: John Wiley & Sons
Release Date : 2018-11-20
The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-20 with Social Science categories.
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
Advanced Methodologies And Technologies In Digital Marketing And Entrepreneurship
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Author : Mehdi Khosrow-Pour
language : en
Publisher:
Release Date : 2018
Advanced Methodologies And Technologies In Digital Marketing And Entrepreneurship written by Mehdi Khosrow-Pour and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Electronic books categories.
Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management.
Digital Entrepreneurship In Africa
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Author : Nicolas Friederici
language : en
Publisher: MIT Press
Release Date : 2020-07-28
Digital Entrepreneurship In Africa written by Nicolas Friederici and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-28 with Business & Economics categories.
The hope and hype about African digital entrepreneurship, contrasted with the reality on the ground in local ecosystems. In recent years, Africa has seen a digital entrepreneurship boom, with hundreds of millions of dollars poured into tech cities, entrepreneurship trainings, coworking spaces, innovation prizes, and investment funds. Politicians and technologists have offered Silicon Valley–influenced narratives of boundless opportunity and exponential growth, in which internet-enabled entrepreneurship allows Africa to “leapfrog” developmental stages to take a leading role in the digital revolution. This book contrasts these aspirations with empirical research about what is actually happening on the ground. The authors find that although the digital revolution has empowered local entrepreneurs, it does not untether local economies from the continent's structural legacies. Drawing on a five-year research project, the authors show how entrepreneurs creatively and productively adapt digital technologies to local markets rather than dreaming of global dominance, achieving sustainable businesses by scaling based on relationships and customizing digital platform business models for African infrastructure challenge. The authors examine African entrepreneurial ecosystems; show that African digital entrepreneurs have begun to form a new professional class, becoming part of a relatively exclusive cultural and economic elite; and discuss the impact of Silicon Valley's mythologies and expectations. Finally, they consider the implications of their findings and offer recommendations to policymakers and others.
De Gruyter Handbook Of Digital Entrepreneurship
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Author : Wadid Lamine
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-06-04
De Gruyter Handbook Of Digital Entrepreneurship written by Wadid Lamine and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-04 with Business & Economics categories.
Far-reaching technological developments are making a deep impact on societies and economic environments worldwide. With the emergence of new digital infrastructures such as artificial intelligence, fintech, data analytics, robotics and nanotech, new creative industries, still in a state of flux, have arisen, while others have disappeared, at least in their traditional form. The intermixing of traditional and new technologies has led to a redrawing of boundaries and an extension of the limits of entrepreneurship out towards industries with hitherto high barriers to entry due to regulatory, technological or structural factors. These "external enablers" have led to a democratization of entrepreneurship and a lessening of the obstacles to starting up a company by reducing (or eliminating) the difficulties inherent in the entrepreneurial phenomenon in its "classical" configuration, such as high resource intensity, uncertainty, limited time or information asymmetry. The De Gruyter Handbook of Digital Entrepreneurship examines the impact of these technological disruptions not only using the existing paradigms, but also by re-examining our very conception of the entrepreneurial phenomenon in terms of its evolving nature and shifting contours. The contributions to this handbook promote the emergence of new theories and conceptions of the entrepreneurial opportunity and process that more fully reflect the realities of the new environment we are living in. They will benefit both academics aiming to familiarize themselves with the state of research and theory within topics and subtopics in digital entrepreneurship, as well as practicing entrepreneurs and managers aiming to acquaint themselves with leading edge practices and insights in digital entrepreneurship.
Exploring The Foundations Strategies
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Author : RWG Publishing
language : en
Publisher: RWG Publishing
Release Date : 2024-06-10
Exploring The Foundations Strategies written by RWG Publishing and has been published by RWG Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-10 with Business & Economics categories.
Exploring the Foundations Strategies: Digital Entrepreneurship for Beginners by RWG Publishing is your essential guide to navigating the thrilling world of digital entrepreneurship. Historically seen as a high-risk venture, entrepreneurship has evolved dramatically with the advent of digital technology. This book delves into the transformative power of the Internet, showing how modern entrepreneurs can leverage digital tools to expand their reach and enhance their business operations. From understanding the principles of digital transactions and online marketing to mastering the art of virtual commerce, this comprehensive guide provides aspiring digital entrepreneurs with the knowledge and strategies needed to thrive in the dynamic digital landscape. Whether you're starting your first online business or looking to refine your digital strategy, this book is your roadmap to success in the digital age.
Digital Entrepreneurship
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Author : Michael Herlache
language : en
Publisher: CreateSpace
Release Date : 2015-09-01
Digital Entrepreneurship written by Michael Herlache and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-01 with categories.
All new ventures start as social networks around a value theme. From this social network, additional functionality in the form of custom mods emerge along with corresponding business models. All digital ventures should thus begin as php social networking platforms acquiring users and then after seed funding begin the work on custom mods and monetizing via business models. The practice of entrepreneurship involves utilizing a diversification strategy to bring down entrepreneurial risk coupled with a white label strategy to cut down on startup costs and time to prototype. From there we have the purchase of an opt-in database including emails and the consequent upload to the white label platform. We then have user conversions generated from email campaigns via SMTP. Next, when there is significant enough traction in the form of user conversions we have funding rounds beginning with pre-seed, followed by seed, Series A, Series B, Series C, Series D+. Finally, we have the cash out by the entrepreneur in the form of an exit. The entrepreneur is then free to diversify their cash and reinvest it into his various startups to then repeat the process.
Do You Want To Be A Digital Entrepreneur What You Need To Know To Start And Protect Your Knowledge Based Digital Business
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Author : Boyer Coffy Enterprises Inc
language : en
Publisher: Trafford Publishing
Release Date : 2022-01-27
Do You Want To Be A Digital Entrepreneur What You Need To Know To Start And Protect Your Knowledge Based Digital Business written by Boyer Coffy Enterprises Inc and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-27 with Business & Economics categories.
This Book is designed to explain and help you understand certain legal concepts and how to utilize the legal system to protect you from potential catastrophe. This Book is not designed to show you how to create a digital business, but we can recommend many excellent sources and tools to do so
What Is Digital Entrepreneurship
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Author : Helen Mason
language : en
Publisher: Your Start Up Starts Now
Release Date : 2016-08-25
What Is Digital Entrepreneurship written by Helen Mason and has been published by Your Start Up Starts Now this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-25 with Entrepreneurship categories.
Got a great idea? Find out what it takes to start your own business and achieve success. Your Start-Up Starts Now! lays out the important steps to take when starting up a business and shows you how to build entrepreneurial skills. Current trends and future opportunities in each field are explored, and biographical snapshots highlight innovative and influential entrepreneurs. Digital entrepreneurs use digital technology to sell products and ideas or improve older technology to make it easier to use. Find out how successful entrepreneurs navigate the fast-changing world of technological innovation. From apps and games to blogs and social networks, opportunities for innovation in digital goods and services continue to grow. Follow the steps that will make your digital dream a start-up reality. Book jacket.
Digital Entrepreneurship
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Author : Vincenzo Morabito
language : en
Publisher: Cambridge University Press
Release Date : 2022-01-06
Digital Entrepreneurship written by Vincenzo Morabito and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-06 with Business & Economics categories.
A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.
Pour Entrepreneur Digital
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Author : Jamil Chah
language : fr
Publisher: Independently Published
Release Date : 2024-02-27
Pour Entrepreneur Digital written by Jamil Chah and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-27 with Business & Economics categories.
Avant de vous lancer en ligne, lisez les recommandations et les stratégies révélées dans ce guide ! Souvent, on me demande: Est-ce toujours une bonne idée de démarrer un business (e-commerce) en ligne ? Si, oui quelle est la meilleure démarche à suivre pour mettre toutes les chances de mon côté ? Les réponses que je donnais, chaque fois, à ces questions me semblaient insuffisantes et incomplètes. Car, je sentais que mon interlocuteur restait sur sa faim ! J'ai alors décidé de consacrer un peu de mon temps pour apporter plus de détails sur cette importante question. Au bout de quelques mois, j'ai fait un agréable constat: C'est que j'avais développé une base de données très riche sur le sujet. Et c'est ainsi que m'est venue l'idée de créer un nouveau guide pratique sur: Comment lancer aujourd'hui un e-business à succès 100% en ligne Il m'a fallu trois autres mois pour compléter ce qui manquait. J'ai aussi tout organiser pour que tout soit clair, concret et accessible même à un débutant. Voici ce qui m'a énormément facilité la tâche: C'est que je décrivais exactement les stratégies et les techniques que j'utilise moi-même dans mes différents business sur Internet. En d'autres termes, dans ce nouveau guide: Je partage simplement avec vous ma méthode développée et améliorée au cours de plusieurs années d'expérience dans le domaine du marketing digital. Et au final j'ai pu créer un livre complet de 300 pages dans lequel je vous dévoile: La recette exacte et de A à Z pour lancer et réussir votre e-commerce à succès. Bref, dans ce guide, vous trouverez tout ce dont vous avez besoin pour commencer à créer intelligemment votre affaire digitale. Ainsi, vous n'avez alors aucune excuse de ne pas rejoindre immédiatement les nouveaux heureux de cette extraordinaire ère numérique. Êtes-vous prêt (e) ? Alors, allons-y ! NB: En complément à ce livre, vous bénéficierez aussi de deux Bonus pratiques (PDF) suivants: Bonus1: Guide sur Comment bénéficier du Pouvoir des Objectifs pour réussir vos projets Bonus2: Guide sur Comment ne jamais arrêter de progresser dans votre business tout en jouissant de la Vie
