Pr Faces
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The New Pr
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Author : Phil Hall
language : en
Publisher: Larstan Publishing
Release Date : 2007
The New Pr written by Phil Hall and has been published by Larstan Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Everyone's heard of public relations, but what exactly is it? Even among PR professionals, there's no real consensus. New technologies, new media, and new corporate thinking have caused even more confusion. The New PR: An Insider's Guide to Changing the Face of Public Relations explores the changing face of public relations, with its dramatic shift away from the hoary concept of media relations into sophisticated marketing strategies. Phil Hall draws on his experience as the head of one of New York's savviest PR agencies to offer a no-holds-barred examination of what works, what doesn't, and why -- with the goal of helping readers secure high-impact results. Dispensing with the myth of traditional media, Hall shows why virtual and experiential marketing are today's most effective messengers. Refreshingly free of dull theory and convoluted language, this entertaining, eminently useful handbook shows readers how PR really works and how to get the most bang for their PR buck.
Painting Faces
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Author : Frances F. Friedman
language : en
Publisher: Xlibris Corporation
Release Date : 2016-02-17
Painting Faces written by Frances F. Friedman and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-17 with Business & Economics categories.
While many women working in offices were making coffee, Frances Friedman was making history. In the notoriously sexist age now being brought to life in the hit TV series, Mad Men, Fran became the first woman president of a top ten international PR firm, the GCI Group, a subsidiary of Grey Advertising. Painting Faces: The Art of Public Relations is a fascinating collection of case histories. Its also an insiders candid picture of the first woman to occupy the corner office in a major, dynamic agency ... a woman who had it all fifty years before anyone thought it possible. “ You finally got smart, you hired a woman, said Leona Helmsley to PR genius Howard Rubenstein, shown here as he oversaw a meeting of the key women in his life. Photo: Howard Rubenstein (rear), Leona Helmsley, Fran Friedman
Introducing Public Relations
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Author : Keith Butterick
language : en
Publisher: SAGE
Release Date : 2011-02-16
Introducing Public Relations written by Keith Butterick and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-16 with Business & Economics categories.
This is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ‘day in the life’ examples from a wide range of professionals in the industry, students will learn what PR practitioners do, what they think, and how the industry really works.
Social Media And The Rebirth Of Pr The Emergence Of Social Media As A Change Driver For Pr
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Author : Iliyana Stareva
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2013-11
Social Media And The Rebirth Of Pr The Emergence Of Social Media As A Change Driver For Pr written by Iliyana Stareva and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11 with Business & Economics categories.
Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a ‘say’ on every possible matter, anytime, anywhere – the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations. This book describes how exactly social media altered the PR industry and the way practitioners are doing PR using social media in their professional and private lives. It is therefore especially useful to both students and professionals in the fields of PR, Social Media, Communications and Marketing, or anyone else who is interested in learning more about social media's impact on PR.
Dark Art
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Author : Tim Burt
language : en
Publisher:
Release Date : 2012
Dark Art written by Tim Burt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Mass media categories.
The definitive book on a fascinating industry: find out how PR works and what the future holds for the 'dark art' of spin
Rethinking Public Relations
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Author : Kevin Moloney
language : en
Publisher: Routledge
Release Date : 2006-04-18
Rethinking Public Relations written by Kevin Moloney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-18 with Business & Economics categories.
All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.
User Oriented Appropriateness
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Author : Benjamin Gust
language : en
Publisher: Springer Nature
Release Date : 2020-04-03
User Oriented Appropriateness written by Benjamin Gust and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-03 with Business & Economics categories.
Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using traditional media often struggle with the new, digital world and its unfamiliar techniques and language. An increasing number of users, on the other hand, expect a different form of organisational communication. Benjamin Gust presents the new theory of user-oriented appropriateness, which is helping to communicate well in this new world of digital communication via social media.
Visual Identity
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Author : Susan Westcott Alessandri
language : en
Publisher: Routledge
Release Date : 2014-12-18
Visual Identity written by Susan Westcott Alessandri and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
Possible Worlds
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Author : John Divers
language : en
Publisher: Routledge
Release Date : 2006-01-16
Possible Worlds written by John Divers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-16 with Mathematics categories.
Up-to-date and comprehensive study of a major topic in philosophy The first critical account of forty years of literature on possible worlds A huge topic in analytic philosophy especially in the past twenty-five yeasr and one of the major problems in philosophy as a whole This is the only book available that will introduce the topic to students in philosophy John Divers has taught possible worlds for many years
Treatise On Mineralogy Or The Natural History Of The Mineral Kingdom Translated From The German With Considerable Additions By W Haidinger Plates And Explanations
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Author : Friedrich MOHS
language : en
Publisher:
Release Date : 1825
Treatise On Mineralogy Or The Natural History Of The Mineral Kingdom Translated From The German With Considerable Additions By W Haidinger Plates And Explanations written by Friedrich MOHS and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1825 with categories.
