Pr Positionen
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Develop Your Pr Skills
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Author : Neil Richardson
language : en
Publisher: Kogan Page Publishers
Release Date : 2010-06-03
Develop Your Pr Skills written by Neil Richardson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-03 with Business & Economics categories.
Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.
Positioning Theory And Strategic Communication
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Author : Melanie James
language : en
Publisher: Routledge
Release Date : 2014-06-13
Positioning Theory And Strategic Communication written by Melanie James and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-13 with Business & Economics categories.
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.
The Pr Paradox
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Author : Matias Rodsevich
language : en
Publisher: Matias Rodsevich
Release Date : 2020-10-07
The Pr Paradox written by Matias Rodsevich and has been published by Matias Rodsevich this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-07 with Business & Economics categories.
The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.
Strategic Public Relations
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Author : Kim Harrison
language : en
Publisher: Palgrave
Release Date : 2011-01-19
Strategic Public Relations written by Kim Harrison and has been published by Palgrave this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career. Strategic Public Relations combines the author's extensive experience in the PR frontline with thousands of hours of international research to create an authoritative reference. It is written for people who wish to gain a better understanding of the application and benefits of a strategic approach to organisational communication and is based on current business and management practice. “The book Strategic Public Relations by Kim Harrison is one of the most comprehensive and useful public relations texts in the field. It covers in depth both the theoretical and practical dimensions of public relations and is a scholarly work of some standing. The book is well researched, provides a judicious selection of theoretical insights without being overwhelming and is brought to life by a good and varied portfolio of case studies. The book is appropriate for under-graduates, post-graduates and practitioners, and is eminently accessible and readable. Harrison skilfully combines academic rigour with relevance. This is a text of significance and will be influential as it becomes more widely read.” - Professor Anne Gregory, one of only two full PR Professors in the UK, former President of the UK’s Chartered Institute of PR, editor/author of 16 books and dozens of academic articles, consultant to the Prime Minister & Cabinet, several govt departments and commercial clients.
Paths To Upper Level Positions In Public Relations
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Author : Patrick J. Bishop
language : en
Publisher:
Release Date : 2010
Paths To Upper Level Positions In Public Relations written by Patrick J. Bishop and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Career development categories.
Preparation for a career in the field of public relations (PR) is based on a set of unique core competencies typicallly found in liberal arts. Though PR professionals rarely gain business degrees, they acquire knowledge, skills, perspectives, and strategies well-suited to executive-level positions in business. Additionally, managerial positions in PR offer greater potential for influence than task-oriented roles with limited strategic opportunity. This study examines the advancement of PR practitioners into upper-level management positions in business. The purpose of this research is to identify factors and behaviors that contribute to, or hinder, PR professional's attainment of top-management positions. This study is important because of the size, scope, and growth of the PR industry and the service it provides society. This empirical phenomenological study examined the actual, lived experience of PR trained professionals who attained top-level management positions in business. By exploring the career advancement experiences of PR practitioners who have achieved such positions, this study sheds light on the ways in which PR professionals draw upon the training and expertise gained throughout their career. A conceptual framework was created for this study based upon an extensive literature review process revealing three categories: (a)career path patterns, (b) facilitating factors for success, and (c) barriers to career advancement. Several factors were identified within each category, porviding a coding scheme to analyze data. 90-minute interviews were scheduled with an elite sampling of twenty upper-level PR professionals throughout West Michigan. Descriptive statistics and direct quotes from participant narratives were used to demonstrate key findings. Mention frequency patterns were used to identify major themes, as were co-occurrence rules from a card sort ranking activity. Resumes were used to support the data and storytelling was used to demonstrate and flesh out concluding results. The findings reveal 17 factors of influence for career advancement in PR among the twenty participants. Nine factors are within the career path patterns category, six are facilitating factors, and the final two are barriers to career avancement. There were several findings for this study in regards to these factors individually, as well as their inter-relatedness to a universal career path progression.
War Of Position Practical Brand Positioning For Strategic Broadcast Pr
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Author : Robert Lingard
language : en
Publisher: Independently Published
Release Date : 2019-09-09
War Of Position Practical Brand Positioning For Strategic Broadcast Pr written by Robert Lingard and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-09 with categories.
This book has to be conceived as a complete guide for startups and SMEs on how to approach positioning before reaching out to the press. War of Position starts with an utter dissacration of brand awareness while it develops as a step by step guide on brand positioning. In his third book, The founder of Power Brand Communications, Robert Lingard, advances with even more details in the world of strategic communications, providing the reader with a structural way to organise the positioning of your company with a writing entirely built on practical case studies.
The New Rules Of Marketing Pr
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Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2011-07-26
The New Rules Of Marketing Pr written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-26 with Business & Economics categories.
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on real-time marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies
Teaching Public Relations
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Author : Peter M. Smudde
language : en
Publisher: Routledge
Release Date : 2019-11-07
Teaching Public Relations written by Peter M. Smudde and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-07 with Business & Economics categories.
Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research.
The New Rules Of Marketing And Pr
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Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2009
The New Rules Of Marketing And Pr written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
The Public Relations Of Everything
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Author : Robert E. Brown
language : en
Publisher: Routledge
Release Date : 2014-10-30
The Public Relations Of Everything written by Robert E. Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-30 with Business & Economics categories.
The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.