Positioning Theory And Strategic Communication

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Positioning Theory And Strategic Communication

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Author : Melanie James
language : en
Publisher: Routledge
Release Date : 2014-06-13

Positioning Theory And Strategic Communication written by Melanie James and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-13 with Business & Economics categories.

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.

The Routledge International Handbook Of Positioning Theory

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Author : Mary B. McVee
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-01

The Routledge International Handbook Of Positioning Theory written by Mary B. McVee and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-01 with Language Arts & Disciplines categories.

This handbook is the first of its kind to explore Positioning Theory. Taking inspiration from the groundwork set by Rom Harré and collaborators such as Bronwyn Davies, Fathali Moghaddam, Luk Van Langenhove, and others the book explores the emergence, historical context, and disciplinary applications of Positioning Theory and its basic precepts as a social psychological theory. This volume encompasses over 20 chapters across four sections, assimilating cross-disciplinary insights that try to understand the theoretical underpinnings, methodological applications, and contemporary relevance of Positioning Theory. Part 1 explores the movement of scholarly figures and their numerous works on the subject. It discusses the foundational origins and the historical contexts of the existing theories on positioning and new directions for scholarship. Part 2 examines the methodological and narrative investigations used for data analysis in positioning research, navigating through the epistemological orientations and theoretical landscapes of Positioning Theory. Part 3 explores numerous applications across disciplines to consider the reach and influence of positioning within and across multiple disciplines. Lastly, the authors contemplate the future directions for Positioning Theory. Featuring researchers from leading research institutions from across the globe, the book is important reading for scholars interested in positioning and Positioning Theory. We recommend this handbook for graduate-level courses in social psychology, communication, discourse studies and related disciplines.

Strategic Communication Social Media And Democracy

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Author : W. Timothy Coombs
language : en
Publisher: Routledge
Release Date : 2015-08-11

Strategic Communication Social Media And Democracy written by W. Timothy Coombs and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-11 with Business & Economics categories.

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Identity Revisited And Reimagined

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Author : Sangeeta Bagga-Gupta
language : en
Publisher: Springer
Release Date : 2017-07-06

Identity Revisited And Reimagined written by Sangeeta Bagga-Gupta and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-06 with Social Science categories.

In contrast to other studies on identity, this book takes its point of departure in the complexities that characterize and shape both individuals and societies – past and present. Its chapters challenge demarcated fields of study and conceptions of identity as gender, identity as functional disability, identity as race, and identity as, or based upon language groupings. The contributions take a social practices perspective in their exploration of the performance, living and doing of identity positions across time and space. Many of the contributions take an intersectional stance and the majority report upon empirically driven studies that examine the ways in which micro-level analyses of naturally occurring human communication contribute to our understanding of identification processes. Specifically, they study the ways in which more recent dialogical and social theoretical-analytical frameworks allow for attending to the complexity and dynamics of identity processes; the ways in which institutional settings, media settings, community of practices and affinity spaces provide affordances and obstacles for different types of identity positions; and the ways in which shifts in identity positions can be traced across time and space.

Women S Work In Public Relations

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Author : Elizabeth Bridgen
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-03-25

Women S Work In Public Relations written by Elizabeth Bridgen and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-25 with Business & Economics categories.

Reconceptualising human experience through a holistic feminist approach, this book takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.

Theoretical Models And Processes Of Literacy

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Author : Donna E. Alvermann
language : en
Publisher: Routledge
Release Date : 2018-10-03

Theoretical Models And Processes Of Literacy written by Donna E. Alvermann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Education categories.

The Seventh Edition of this foundational text represents the most comprehensive source available for connecting multiple and diverse theories to literacy research, broadly defined, and features both cutting-edge and classic contributions from top scholars. Two decades into the 21st century, the Seventh Edition finds itself at a crossroads and differs from its predecessors in three major ways: the more encompassing term literacy replaces reading in the title to reflect sweeping changes in how readers and writers communicate in a digital era; the focus is on conceptual essays rather than a mix of essays and research reports in earlier volumes; and most notably, contemporary literacy models and processes enhance and extend earlier theories of reading and writing. Providing a tapestry of models and theories that have informed literacy research and instruction over the years, this volume’s strong historical grounding serves as a springboard from which new perspectives are presented. The chapters in this volume have been selected to inspire the interrogation of literacy theory and to foster its further evolution. This edition is a landmark volume in which dynamic, dialogic, and generative relations of power speak directly to the present generation of literacy theorists and researchers without losing the historical contexts that preceded them. Some additional archival essays from previous editions are available on the book’s eResource. New to the Seventh Edition: Features chapters on emerging and contemporary theories that connect directly to issues of power and contrasts new models against more established counterparts. New chapters reflect sweeping changes in how readers and writers communicate in a digital era. Slimmer volume is complemented by some chapters from previous editions available online.

Methods Of Psychological Intervention

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Author : Gordon Sammut
language : en
Publisher: IAP
Release Date : 2017-01-01

Methods Of Psychological Intervention written by Gordon Sammut and has been published by IAP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with Psychology categories.

Methods of Psychological Intervention provides a rich collection of chapters that provide an invaluable resource to scholars, researchers and practitioners in psychology. Psychological interventions are becoming increasingly popular in contemporary societies. This volume is intended to help psychologists and other professionals understand how general psychological knowledge can serve to guide local and particular interventions. The present volume helps bridge the gap between general knowledge in the psychological sciences and particular instances of human behavior as it takes place in everyday life. The volume forms part of the series ‘Yearbook of Idiographic Science’. Authors draw on principles of idiographic science to formulate interventions applicable to a broad diversity of settings and institutions, such as educational settings, organizations, and medical settings. It similarly deals with various psychological behaviours targeted for intervention, such as gambling, family therapy, and crime. The volume will be of interest to scholars, researchers and practitioners working in the fields of psychology, social work, counseling, family therapy, education, organizational behavior & criminal justice.

The Second Cognitive Revolution

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Author : Bo Allesøe Christensen
language : en
Publisher: Springer Nature
Release Date : 2019-10-17

The Second Cognitive Revolution written by Bo Allesøe Christensen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-17 with Psychology categories.

Rom Harré’s career spans more than 40 years of original contributions to the development of both psychology and other human and social sciences. Recognized as a founder of modern social psychology, he developed the microsociological approach ‘ethogenics’ and facilitated the discursive turn within psychology, as well as developed the concept of positioning theory. Used within both philosophy and social scientific approaches aimed at conflict analysis, analyses of power relations, and narrative structures, the development and impact of positioning theory can be understood as part of a second cognitive revolution. Whereas the first cognitive revolution involved incorporating cognition as both thoughts and feelings as an ineliminable part of psychology and social sciences, this second revolution released this cognition from a focus on individuals, and towards a focus of understanding individuals as participating in public practices using public discourses as part of their cognition. This edited volume adds to the scholarly conversation around positioning theory, evaluates Rom Harré’s significance for the history and development of psychology, and highlights his numerous theoretical contributions and their lasting effects on the psychological and social sciences. Included among the chapters: What is it to be a human being? Rom Harré on self and identity The social philosophy of Harré as a philosophy of culture The discursive ontology of the social world Ethics in socio-cultural psychologies Discursive cognition and neural networks The Second Cognitive Revolution: A Tribute to Rom Harré is an indispensable reader for anyone interested in his cognitive-historical turn, and finds an audience with academics and researchers in the social and human science fields of cognitive psychology, social psychology, discursive psychology, philosophy, sociology, and ethnomethodology.

Otherness In Communication Research

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Author : Luisa Magalhaes
language : en
Publisher: Springer Nature
Release Date : 2025-01-02

Otherness In Communication Research written by Luisa Magalhaes and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-02 with Social Science categories.

This book offers various perspectives from media studies, interpersonal communication, and intercultural communication on the experience and effects of being othered, excluded, and treated as less than. Its three sections cover: 1) expressions of otherness in everyday life, 2) experiences of otherness in media discourses and 3) strategies against otherness in social interaction. This book challenges the expression of otherness that is frequently related on texts of colonialism and of western social hegemonic characteristic of the Global North, therefore giving voice to perspectives from the Global South, in a pluralistic reading. The collection of contexts in which the expression of otherness is highlighted in this book, are presented in the perspective of the powerless other. As a receiver involved in a communicative process, the othered individual is approached in relation to his identitarian demonstrations, both in daily life, face-to-face and virtual contexts and in critical situations. These range from households to school and to media environments, therefore enhancing a thorough perspective on the phenomenon of othering in plural contexts.

Positioning Theory

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Author : Rom Harré
language : en
Publisher: Wiley-Blackwell
Release Date : 1998-11-18

Positioning Theory written by Rom Harré and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-18 with Psychology categories.

In this book, Rom Harre give a state of the art overview of positioning theory via contributions from some of the world's leading experts in the field.