Pragmalinguistique Pour Le Discours Publicitaire Approche Comparative Franco Polonaise
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Pragmalinguistique Pour Le Discours Publicitaire Approche Comparative Franco Polonaise
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Author : MARCIN SKIBICKI
language : fr
Publisher: Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika
Release Date :
Pragmalinguistique Pour Le Discours Publicitaire Approche Comparative Franco Polonaise written by MARCIN SKIBICKI and has been published by Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
W ostatnich dziesięcioleciach reklama była i pozostaje interesującym materiałem badawczym dla niemalże wszystkich dziedzin nauki, włączając w to językoznawstwo, które nie pozostało obojętne na ten budzący skrajne emocje akt komunikacji. W niniejszej książce autor, opierając się na teoriach pragmatyki i komunikacji, przedstawia reklamę jako zrytualizowaną formę komunikacji, kładąc akcent na złożoność jej wewnętrznej struktury. Książka ma charakter kontrastywno-porównawczy, na podstawie dobranych przykładów francuskich i polskich autor przedstawia różnice i podobieństwa w definicji reklamy we Francji i w Polsce, jej konstrukcje i funkcjonowanie w świetle teorii komunikacji. Analizując wybrane przykłady, autor omawia struktury, które są warunkiem skuteczności aktu reklamowania (lub jej braku), takie jak przestrzeganie warunków pragmatycznych, problematyka modalności czy użycia presupozycji i implikatur. Książka ma charakter interdyscyplinarny, zaadresowana jest do wszystkich zainteresowanych reklamą w ujęciu językoznawczym i kulturoznawczym.
A General Rhetoric
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Author : Jacques Dubois
language : en
Publisher:
Release Date : 1981
A General Rhetoric written by Jacques Dubois and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Language Arts & Disciplines categories.
Multilingual Australia
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Author : Michael G. Clyne
language : en
Publisher: Melbourne, Australia : River Seine Publications
Release Date : 1982
Multilingual Australia written by Michael G. Clyne and has been published by Melbourne, Australia : River Seine Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Language Arts & Disciplines categories.
Mystery Tales
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Author : Edgar Allan Poe
language : en
Publisher: Giunti
Release Date : 2024-02-07
Mystery Tales written by Edgar Allan Poe and has been published by Giunti this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-07 with Fiction categories.
Such, I have long known, is the paradoxical law of all sentiments having terror as a basis. In versione integrale, i più grandi classici della letteratura angloamericana in lingua originale. Le opere sono accuratamente commentate e riportano la biografia dei singoli autori.
The Oxford Handbook Of Construction Grammar
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Author : Thomas Hoffmann
language : en
Publisher: Oxford University Press, USA
Release Date : 2013-04-18
The Oxford Handbook Of Construction Grammar written by Thomas Hoffmann and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-18 with Language Arts & Disciplines categories.
This Handbook is the first authoritative reference work solely dedicated to the theory, method, and applications of Construction Grammar, and will be a resource that students and scholars alike can turn to for a representative overview of its many sub-theories and applications.
How To Teach A Foreign Language
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Author : Otto Jespersen
language : en
Publisher: Routledge
Release Date : 2013-05-24
How To Teach A Foreign Language written by Otto Jespersen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-24 with Language Arts & Disciplines categories.
This book was first published in 1904, How to Teach a Foreign Language is a valuable contribution to the field of English Language and Linguistics.
Discourse And Knowledge
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Author : Teun A. van Dijk
language : en
Publisher: Cambridge University Press
Release Date : 2014-07-17
Discourse And Knowledge written by Teun A. van Dijk and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-17 with Language Arts & Disciplines categories.
Both 'discourse' and 'knowledge' are fundamental concepts, but they are often treated separately. The first book to adopt a multidisciplinary approach to studying the relationship between these concepts, Discourse and Knowledge introduces the new field of epistemic discourse analysis and uses a wide range of examples to illustrate the theory.
French Inside Out
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Author : Henriette Walter
language : en
Publisher: Routledge
Release Date : 2003-09-02
French Inside Out written by Henriette Walter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Language Arts & Disciplines categories.
In this comprehensive introduction, Henriette Walter provides the reader with a panoramic view of the development of the French language in the past, present and future. She takes the reader on a rapid and lively journey through the historical development of the language from its Latin origins to the present day. She goes on to set the language in its linguistic context by surveying its surviving and vanished dialects and regional variations of the language within France. Widening her focus, Walter examines French throughout the world, giving examples of the pronunciation and vocabulary of each region or nation. Finally she looks at French today: its structure, the effects of social change on the language, and its future in an increasingly English dominated world. This stimulating and entertaining account offers students of French a clear and accessible introduction to the language. The wealth of information it provides is reflected in the extensive bibliography, four indices and numerous world lists, maps and diagrams.
Handbook Of Discourse Analysis Discourse And Dialogue
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Author : Teun A. van Dijk
language : en
Publisher:
Release Date : 1985
Handbook Of Discourse Analysis Discourse And Dialogue written by Teun A. van Dijk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Discourse analysis categories.
Eurocomrom The Seven Sieves
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Author : William J. McCann
language : en
Publisher:
Release Date : 2002-01
Eurocomrom The Seven Sieves written by William J. McCann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01 with Europe categories.