Pragmarketism
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Pragmarketism
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Author : Arvind Bhandari
language : en
Publisher: Harper Collins
Release Date : 2020-09-22
Pragmarketism written by Arvind Bhandari and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-22 with Business & Economics categories.
WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY! Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos, Pragmarketism offers solutions for: Shaping an inspiring vision for your company. Building brands soaked in Indian sociological realities. Framing desi segmentation, targeting and positioning. Modelling your digital strategy in a noisy, dynamic environment. Implementing 'breakthrough innovation' frameworks. And finally, syncing all critical functions to deliver value to consumers. Drawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world's most exciting market.
Pragmarketism
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Author : ARVIND BHANDARI. TRUPTI BHANDARI
language : en
Publisher: Harper Business
Release Date : 2020
Pragmarketism written by ARVIND BHANDARI. TRUPTI BHANDARI and has been published by Harper Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Marketing categories.
Mahavir
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Author : Arvind Bhandari
language : en
Publisher: Hachette UK
Release Date : 2020-10-25
Mahavir written by Arvind Bhandari and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-25 with Body, Mind & Spirit categories.
Why do we suffer? What is the way out of suffering? What is the purpose of life? And what is the ultimate truth? Vardhamaan Mahavir, the last Jain Tirthankara, did not begin his life as a saint. A prince and a householder, he renounced the world as a youth, seeking to realize himself. Why would a man leave his kingdom and family to wander naked across impossible terrain for twelve long years, exposing himself to hard penance and the harshest circumstances? Was his journey worth the pain he suffered and perhaps inflicted on those closest to him? Such questions plague the mind of Priyadarshini, Mahavir’s young daughter, as she journeys with her mother, Queen Yashoda, to meet the man the world knows as the enlightened one, but in whom she sees only the father who abandoned her. Yet, as the girl grapples with her contempt for him, she is drawn into a deeper spiritual inquiry. In visions her mother shares with her, Priyadarshini traverses Mahavir’s past lives, and eventually arrives at a profound understanding of the true essence of the man who conquered the world by conquering himself. Drawing on rarely accessed Jain texts, Mahavir is an inspirational tale of the making of a spiritual master that raises age-old questions as relevant to the modern reader as they were in Mahavir’s time.
I Wish I
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Author : Arvind Bhandari
language : en
Publisher: StoryMirror Infotech Pvt Ltd
Release Date : 2021-11-25
I Wish I written by Arvind Bhandari and has been published by StoryMirror Infotech Pvt Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-25 with Comics & Graphic Novels categories.
About Book: Falling to a certain death, Abhi protests and yearns to be spared so he can fulfil his unlived wishes. And god agrees. On 20th Mar '21, his soul is separated from the body enabling him to visit his past and reverse previous losses and regrets. He becomes his own god. Great marks, sport-wins, girls, popularity…are thrilling, but, how much should he give himself before altering his original self, irreversibly? Success & wealth puts him on top of the world, but the aftereffects are unexpected. Now, he just wants the wisdom to know what to wish but is he even in control, as he feels internally split into two people. It's 20th Mar '21 again. Abhi owes to god to either revert to the incomplete original life or continue his unbridled wish-fulfillment. What life will he choose? After fulfilling all his wishes. About the Author: Arvind Bhandari is Executive Vice President /Director with Nestle India. He is the author of a business book, `Pragmarketism: Pragmatic Insights for Winning Indian Consumers,’ a spiritual fiction, Mahavir: Conqueror of the Self and a self-help book, Inverted: Unobvious Reflections towards a Better Life. He writes regularly on business issues in Brand Equity of Economic Times.
Brandvantage
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Author : TRUPTI. BHANDARI
language : en
Publisher: Ebury Press
Release Date : 2022-04-15
Brandvantage written by TRUPTI. BHANDARI and has been published by Ebury Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-15 with categories.
Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding. This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.
Spring Bouncing Back From Rejection
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Author : Ambi Parameswaran
language : en
Publisher: Westland
Release Date : 2020-10-22
Spring Bouncing Back From Rejection written by Ambi Parameswaran and has been published by Westland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-22 with Business & Economics categories.
About the Book SPRING: A METAL COIL THAT CAN BE PUSHED, PRESSED OR PULLED BUT WHICH ALWAYS RETURNS TO ITS ORIGINAL SHAPE AFTERWARDS. Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring? Ambi Parameswaran—best-selling author, brand/leadership coach and former CEO of FCB-Ulka Advertising—was rejected at his dream job interviews, denied promotions and had clients turn down his business pitches. He now knows that he eventually succeeded because of these rejections and the way he handled them. Spring is packed with tales of rejection and redemption. Walt Disney, The Beatles, Thomas Alva Edison, Michael Jordan, A.P.J. Abdul Kalam, author Amish, the founders of Infosys, and others have used rejections as a pivot to swing their careers and businesses around. Ambi brings his decades of experience to bear on perhaps the vital life and career lesson you could learn from rejection. In Spring, he puts a gentle arm around your shoulders and helps you bounce back stronger than ever from every rejection.
Book Of Value
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Author : Anurag Sharma
language : en
Publisher: Columbia University Press
Release Date : 2016-09-06
Book Of Value written by Anurag Sharma and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-06 with Business & Economics categories.
Financial markets are noisy and full of half-baked opinions, innuendo, and misinformation. With deep insights about investor psychology, Book of Value shows how to apply tools of business analysis to sort through the deceptions and self-deceptions in financial markets. Anurag Sharma joins philosophy with practical know-how to launch an integrated approach to building high-performance stock portfolios. Investors at all skill levels should learn to be mindful of their psychological biases so they may better frame investment choices. Book of Value teaches novices that investing is not a game of luck but a skill—and it teaches the emotional and analytical tools necessary to play it well. Intermediate investors learn how to effectively control emotions when investing and think strategically about their investment program. Advanced investors see the formalization of what they already know intuitively: that the philosopher's methods for seeking truth can be profitably applied to make smart investments. A groundbreaking guide full of lasting value, Book of Value should be on the shelf of anyone who takes investing seriously.
The Story Of A Long Distance Marriage
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Author : Siddhesh Inamdar
language : en
Publisher: Harper Collins
Release Date : 2018-04-25
The Story Of A Long Distance Marriage written by Siddhesh Inamdar and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-25 with Fiction categories.
Rohan and Ira's life takes an unexpected turn when Ira decides to leave for New York to study. They've been married for only fifteen months, but this is the opportunity of a lifetime, and Rohan is not going to come between his wife and her dream. So, sad but supportive, he stays back in Delhi. Rohan prepares for a year without Ira, getting by with a little help from his friends. Life without Ira is going surprisingly well. Until the day, that is, she reveals the real reason she left.
The Big Reverse
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Author : Meera Sanyal
language : en
Publisher: Harper Collins
Release Date : 2018-11-10
The Big Reverse written by Meera Sanyal and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-10 with Business & Economics categories.
8 November 2016 was a black swan event in Indian history. At one stroke, 86 per cent of the currency in circulation was demonetized, causing confusion, chaos and endless misery to the common Indian. While the Modi government claimed that it was the silver bullet that India needed to eliminate many of its longstanding problems such as black money, corruption, tax evasion and terror funding, the months that followed proved it otherwise. The return of 99.7 per cent of the banned 500 rupee and 1,000-rupee notes showed that the RBI's idea of Demonetization Dividend was nothing but a mirage. In the process, livelihoods of millions in the informal sector were destroyed, causing enormous distress to farmers and, traders and forcing many micro, small and medium businesses into bankruptcy. One of India's most respected bankers, Meera H. Sanyal provides the most comprehensive analysis of the policy, its execution and pitfalls. The Big Reverse presents unprecedented insights backed by data, history and research. And as a result, answers the questions that still continue to haunt Indians, on the what, why and how of demonetization.
Pandeymonium
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Author : Piyush Pandey
language : en
Publisher: Penguin UK
Release Date : 2016-01-27
Pandeymonium written by Piyush Pandey and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-27 with Business & Economics categories.
What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.