Praxis Des Internationalen Marketing
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Praxis Des Internationalen Marketing
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Author : Werner Schurawitzki
language : de
Publisher: Springer-Verlag
Release Date : 2013-04-17
Praxis Des Internationalen Marketing written by Werner Schurawitzki and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Business & Economics categories.
Dieses Lehr- und Arbeitsbuch stellt anhand von zahlreichen aktuellen Fallbeispielen das internationale Marketing als eigenständiges, komplexes Fachgebiet vor.
Die Praxis Des Internationalen Marketing
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Author : Manfred Lange
language : de
Publisher:
Release Date : 2014-06-13
Die Praxis Des Internationalen Marketing written by Manfred Lange and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-13 with categories.
Praxis Des Internationalen Marketing
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Author : Werner Schurawitzki
language : de
Publisher: Gabler Verlag
Release Date : 1995-09-01
Praxis Des Internationalen Marketing written by Werner Schurawitzki and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-09-01 with Business & Economics categories.
Dieses Lehr- und Arbeitsbuch stellt anhand von zahlreichen aktuellen Fallbeispielen das internationale Marketing als eigenständiges, komplexes Fachgebiet vor.
Internationales Marketing Management
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Author : Ralph Berndt
language : de
Publisher: Springer-Verlag
Release Date : 2010-09-08
Internationales Marketing Management written by Ralph Berndt and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-08 with Business & Economics categories.
Der Band bietet einen umfassenden Überblick zum internationalen Marketing-Management: strategisches Marketing, Marketing-Instrumente, Marketing-Controlling, Marketing-Organisation sowie Human Resource Management in international tätigen Unternehmen. Auch die internationale Marktforschung wird berücksichtigt. Empirische Daten sowie zahlreiche Praxisbeispiele untermauern die theoretischen Aussagen. Die 4. Auflage wurde erheblich erweitert, u. a. durch zusätzliche Praxisbeispiele und eine ausführlichere Darstellung des Marketing-Instrumentariums.
Internationales Marketing
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Author : Thomas R. Hummel
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2018-11-05
Internationales Marketing written by Thomas R. Hummel and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-05 with Business & Economics categories.
Innovatives Lehrbuch zum internationalen Marketing mit erheblicher Praxisorientierung.
International Marketing
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Author : Andrew McAuley
language : en
Publisher: John Wiley & Sons
Release Date : 2001-06-08
International Marketing written by Andrew McAuley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06-08 with Business & Economics categories.
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations.
International Marketing Management
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Author : Ralph Berndt
language : en
Publisher: Springer Nature
Release Date : 2023-05-23
International Marketing Management written by Ralph Berndt and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-23 with Business & Economics categories.
For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.
Internationales Marketing
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Author : Jürgen Bruns
language : de
Publisher:
Release Date : 2003
Internationales Marketing written by Jürgen Bruns and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Export marketing categories.
Sustainable Marketing Management
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Author : Heribert Meffert
language : de
Publisher: Springer-Verlag
Release Date : 2014-12-19
Sustainable Marketing Management written by Heribert Meffert and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-19 with Business & Economics categories.
Fragen der gesellschaftlichen Verantwortung von Unternehmungen stehen seit geraumer Zeit im Mittelpunkt der wissenschaftlichen und praktischen Diskussion. Ursächlich dafür sind die sich verändernden Rahmenbedingungen der globalisierten Wirtschaftssysteme und der damit verstärkte nationale und internationale Wettbewerb auf den Beschaffungs- und Absatzmärkten, der klimatische und demographische Wandel, die verstärkte Umweltbelastung, die Verknappung der natürlichen Ressourcen, die steigende Digitalisierung und nicht zuletzt die leeren Staatskassen und die damit einhergehenden Streichungen sozialer staatlicher Leistungen. Vor diesem Hintergrund streben die Herausgeber Prof. Dr. Dr. h. c. mult. Heribert Meffert, Prof. Dr. Peter Kenning und Prof. Dr. Manfred Kirchgeorg mit „Sustainable Marketing Management – Texte und Cases des Sustainable Marketing“ ein Sammelwerk an, das erstmals das Thema nachhaltige Unternehmensführung im Gebiet des Marketing aus Wissenschafts- und Praxisperspektive integriert betrachtet. Das Ziel des Sammelwerks ist es, zunächst den Begriff des Sustainable Marketing Management wissenschaftlich-konzeptionell zu erläutern, um der gegenwärtigen Inhaltsentleerung dieses und ähnlicher Begrifflichkeiten entgegenzuwirken. Ferner soll dem Leser entlang der Stufen des entscheidungsorientierten Managementansatzes (Ziele, Strategien, Umsetzung, Kontrolle) aus Wissenschaft und Praxis aufgearbeitete Best Practice-Praxisbeispiele präsentiert werden. So kann der Leser das eigene (unternehmerische) Handeln vergleichen und ggfs. entsprechend anpassen bzw. neu ausrichten. Dazu sollen insb. die Fallstudienbeiträge sowohl von einem Vertreter aus der Wissenschaft als auch aus der Praxis gemeinsam verfasst werden, um eine ganzheitliche Perspektive zu gewährleisten und dem integrativen Gedanken des Sammelwerkes Rechnung zu tragen.
Strategic International Marketing
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Author : Hans G. Meissner
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Strategic International Marketing written by Hans G. Meissner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies. This book presents the concepts and implementation strategies needed to pursue international marketing. The perspectives and possibilities as well as the instruments of strategic international marketing are displayed against an empirical background drawn from the experience both of German companies and of internationally operating companies in other countries, especially the EC, the USA and Japan.