Praxishandbuch F R Erfolgreiche Und Wirksame Public Relations
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Praxishandbuch F R Erfolgreiche Und Wirksame Public Relations
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Author : Marco De Micheli
language : de
Publisher:
Release Date : 2004
Praxishandbuch F R Erfolgreiche Und Wirksame Public Relations written by Marco De Micheli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Discovering Public Relations
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2023-11-18
Discovering Public Relations written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-18 with Language Arts & Disciplines categories.
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Effective Public Relations And Media Strategy Third Edition
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Author : REDDI, C.V. NARASIMHA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2019-09-01
Effective Public Relations And Media Strategy Third Edition written by REDDI, C.V. NARASIMHA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-01 with Business & Economics categories.
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.
Public Relations For Dummies
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Author : Eric Yaverbaum
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-03
Public Relations For Dummies written by Eric Yaverbaum and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Business & Economics categories.
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Die Digitale Kommunikationsstrategie
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Author : Dominik Ruisinger
language : de
Publisher: Schäffer-Poeschel
Release Date : 2020-06-29
Die Digitale Kommunikationsstrategie written by Dominik Ruisinger and has been published by Schäffer-Poeschel this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-29 with Business & Economics categories.
Die digitalen Medien haben die Unternehmenskommunikation in hohem Maße erfasst. Sie stellen Kommunikationsmanager vor die vermutlich größte Herausforderung, seit die strategische Kommunikation als elementarer Baustein erfolgreicher Führung erkannt wurde. Diese stehen vor Aufgaben, die sie mit rein klassischen Kommunikationsinstrumenten und -prozessen nicht oder nur schwer bewältigen können. Gleichzeitig bieten sich ihnen neue Chancen in der Ansprache und im Austausch mit relevanten Stakeholdern. Bei der Suche nach einer gelungenen Symbiose aus klassischer und digitaler Kommunikation ist die Strategie entscheidend. Wie aber ist eine integrierte Kommunikation im digitalen Wandel zu gestalten? Wie müssen Unternehmen und Institutionen konkret vorgehen? Was sind die zentralen Schritte und entscheidenden Kriterien bei einer Strategie, die erfolgreich mit der Kommunikation zu einem neuen Ganzen zusammenwächst? Das Buch ist als strategisch-konzeptioneller Leitfaden angelegt, der Organisationen bei der Entwicklung ihrer digitalen Strategie begleitet, ihnen die Vorgehensweise erläutert, die Erfolgskriterien benennt und den Weg anhand vieler Case Studys und Praxisbeiträge aufzeigt. Schritt für Schritt wird beschrieben, wie integrierte Kommunikationsstrategien im digitalen Zeitalter funktionieren. Dabei blickt die 2. Auflage verstärkt auch auf aktuelle Entwicklungen - Markenbotschafter, Influencer-Kommunikation, Diversifizierung von Kanälen und Zielgruppen -, welche Kommunikationsstrategien heute stark beeinflussen.
Responding To Crisis
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Author : Dan Pyle Millar
language : en
Publisher: Routledge
Release Date : 2003-12-08
Responding To Crisis written by Dan Pyle Millar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-08 with Business & Economics categories.
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage industry. Taking a rhetorical view of crisis events and utterances, this book is devoted to adding new insights to the discussion, and to describing a rhetorical approach to crisis communication. To help set the tone for that description, the opening chapter reviews a rhetorical perspective on organizational crisis. As such it raises questions and provokes issues more than it addresses and answers them definitively. The other chapters can be viewed as a series of experts participating in a panel discussion. The challenge to each of the authors is to add depth and breadth of understanding to the analysis of the rhetorical implications of a crisis, as well as to the strategies that can be used ethically and responsibly. Central to this analysis is the theoretic perspective that crisis response requires rhetorically tailored statements that satisfactorily address the narratives surrounding the crisis which are used by interested parties to define and judge it. This volume will be of value to scholars and students interested in crisis communication, and is certain to influence future work and research on responding to crises.
Behavioral Finance
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Author : Joachim Goldberg
language : de
Publisher: John Wiley & Sons
Release Date : 2001-03-30
Behavioral Finance written by Joachim Goldberg and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-30 with Business & Economics categories.
This fascinating book explains the new science of behavioral finance. It demonstrates clearly how behavior-orientated analysis of the financial markets can explain and account for fundamental principles in technical analysis. The book is divided into the following chapters, each offering practical analysis and advice; Forecasts, An analysis of exposure, Dams to combat the flood of information, Everything is relative, People like to see themselves in a favorable light, Everyone is different and Free advice - valuable tips for successful trades.
Understanding Inequality Social Costs And Benefits
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Author : Amanda Machin
language : en
Publisher: Springer
Release Date : 2016-04-14
Understanding Inequality Social Costs And Benefits written by Amanda Machin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Social Science categories.
The contributions in this book highlight, contextualize and analyze different aspects of social inequality. What are the various cause and effects of inequality? How have these changed over recent decades? Which social policies might be best able to intervene? Written by authors from a variety of disciplines and geographical regions, these contributions provide a rich account of inequality within contemporary society. The role of the state, the media and the market in exacerbating and alleviating patterns of equality are all accessed alongside analysis of changing patterns of exclusion and hierarchy.
Lobbying In The New Europe
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Author : Klemens Joos
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-06
Lobbying In The New Europe written by Klemens Joos and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-06 with Political Science categories.
The Treaty of Lisbon came into effect on 1 December 2009. It gives the EU a new primary law framework and has significantly enhanced its competence and importance, thereby causing a remarkable increase in the EU's influence. Certain changes in the voting procedures should be particularly significant for companies: alongside the double majority rule in Council decisions, under the Lisbon Treaty, only a majority is now required in many areas previously governed by the principle of unanimity. Foremost examples here are justice and internal affairs, foreign trade and agriculture. Persuading its own national government that its concerns are legitimate is, therefore, only of limited benefit to a company as individual Member States can easily be outvoted in Brussels. A strong position in the company's "home Member State" only can rapidly become an insignificant minority position. Nevertheless, European actions and procedures remain obscure and inaccessible for many company heads. Companies, for this reason, often fail to see many opportunities and chances which a deeper understanding of and a strong presence in the European capital can offer a business. It is not simply the underlying conditions for companies in one Member State which are at stake, but rather the conditions governing an internal market with around 500 million consumers. The need for effective and efficient lobbying has increased due to the recent renaissance of the State observed in the crisis: in the context of partial nationalisation, far-reaching regulation of entire sectors and a general increase in state control of company decisions, good channels of communication to legislative and executive decision-makers are more important than ever. The publication helps to guide companies through the intricacies of Brussels and offers an insight into the complex but diverse and interesting service of lobbying. It is designed as a practical tool especially for decision-makers and executives in companies. Numerous figures and tables illustrate the text. Main topics include the characteristics of lobbying at the European level, taking account of the changes brought about by the Treaty of Lisbon, the notion of a lobbyist's "practical tools" and finally suggestions for a company's strategic positioning vis-a-vis decision makers in the European legislature and executive.
Democracy And Prosperity
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Author : Torben Iversen
language : en
Publisher: Princeton University Press
Release Date : 2020-11-03
Democracy And Prosperity written by Torben Iversen and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-03 with Business & Economics categories.
It is a widespread view that democracy and the advanced nation-state are in crisis, weakened by globalization and undermined by global capitalism, in turn explaining rising inequality and mounting populism. This book, written by two of the world's leading political economists, argues this view is wrong: advanced democracies are resilient, and their enduring historical relationship with capitalism has been mutually beneficial. For all the chaos and upheaval over the past century--major wars, economic crises, massive social change, and technological revolutions--Torben Iversen and David Soskice show how democratic states continuously reinvent their economies through massive public investment in research and education, by imposing competitive product markets and cooperation in the workplace, and by securing macroeconomic discipline as the preconditions for innovation and the promotion of the advanced sectors of the economy. Critically, this investment has generated vast numbers of well-paying jobs for the middle classes and their children, focusing the aims of aspirational families, and in turn providing electoral support for parties. Gains at the top have also been shared with the middle (though not the bottom) through a large welfare state. Contrary to the prevailing wisdom on globalization, advanced capitalism is neither footloose nor unconstrained: it thrives under democracy precisely because it cannot subvert it. Populism, inequality, and poverty are indeed great scourges of our time, but these are failures of democracy and must be solved by democracy.