Praxisorientiertes Business To Business Marketing
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Praxisorientiertes Business To Business Marketing
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Author : Thomas Werani
language : de
Publisher: Springer-Verlag
Release Date : 2007-11-13
Praxisorientiertes Business To Business Marketing written by Thomas Werani and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-13 with Business & Economics categories.
Die Autoren vermitteln die Grundlagen des Business-to-Business-Marketings in kompakter Art und Weise. Die Fallstudien gehen auf geschäftstypenspezifische Situationen ein und beziehen sich auf konkrete Problemstellungen realer Unternehmen. Der Aufbau des Buchs orientiert sich konsequent am Marketing-Management-Prozess. Die Integration von Lehr- und Fallstudienbuch hat nicht nur für die praxisorientierte Ausbildung an Hochschulen einen besonderen Stellenwert, sondern ermöglicht auch dem Praktiker, vertraute Fragestellungen vor dem Hintergrund konzeptioneller Überlegungen neu zu bewerten.
Business To Business Marketing
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Author : Peter Godefroid
language : de
Publisher:
Release Date : 2008
Business To Business Marketing written by Peter Godefroid and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Praxisorientiertes Innovations Und Produktmanagement
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Author : Kurt Gaubinger
language : de
Publisher: Springer-Verlag
Release Date : 2010-11-22
Praxisorientiertes Innovations Und Produktmanagement written by Kurt Gaubinger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-22 with Business & Economics categories.
Mit den branchenübergreifenden Veränderungen auf den internationalen Industriegütermärkten und dem daraus resultierenden Wettbewerbsdruck wächst die Bedeutung eines systematischen und professionellen Innovations- und Produktmanagement. Basierend auf einem Prozessmodell vermitteln die Autoren die Grundlagen des Innovations- und Produktmanagement in kompakter Weise. Jedes Kapitel wird durch Fallstudien ergänzt, welche sich auf konkrete Problemstellungen realer Unternehmen beziehen.
Praxisorientiertes Marketing
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Author : Ralf T Kreutzer
language : de
Publisher: Springer Science & Business Media
Release Date : 2007-12-12
Praxisorientiertes Marketing written by Ralf T Kreutzer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-12 with Business & Economics categories.
Grundlagen des Marketing. Die anschauliche Aufbereitung von Zielen, Strategien und Methoden sowie psychologischen Erklärungsansätzen des Marketing wird begleitet von vielfältigen Unternehmensbeispielen. So gelingt ein motivierender Transfer der theoretischen Ansätze in die Praxis. Ein Marketingbuch, das konsequent mit und für seine Zielgruppe erarbeitet wurde. In der 2. Auflage wurden alle Kapitel auf den neuesten Stand gebracht. Neben der Aktualisierung vieler Beispiele wurde im Kommunikationsteil das Themenfeld "Web 2.0" neu aufgenommen, das Kapitel zur Personalpolitik als 5. P im Marketingmix wurde konsequent weiterentwickelt.
Innovation And Product Management
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Author : Kurt Gaubinger
language : en
Publisher: Springer
Release Date : 2014-09-12
Innovation And Product Management written by Kurt Gaubinger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-12 with Business & Economics categories.
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Basics Of Business To Business Marketing
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Author : Ville-Pekka Mäkeläinen
language : en
Publisher:
Release Date : 1999
Basics Of Business To Business Marketing written by Ville-Pekka Mäkeläinen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Strategisches Business To Business Marketing
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Author : Michael Kleinaltenkamp
language : de
Publisher:
Release Date : 2012
Strategisches Business To Business Marketing written by Michael Kleinaltenkamp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben, das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen.
B2b Marketing
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Author : Uwe G. Seebacher
language : en
Publisher: Springer Nature
Release Date : 2021-05-03
B2b Marketing written by Uwe G. Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-03 with Business & Economics categories.
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Business To Business Marketing
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Author : Waldemar Pförtsch
language : de
Publisher:
Release Date : 2022
Business To Business Marketing written by Waldemar Pförtsch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Strategic Management Of Professional Service Firms
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Author : Stephan Kaiser
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-19
Strategic Management Of Professional Service Firms written by Stephan Kaiser and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-19 with Business & Economics categories.
Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.