Predicting Consumer Perception And Its Impact On Purchase Intention For Residential Property Market
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Predicting Consumer Perception And Its Impact On Purchase Intention For Residential Property Market
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Author : Jeremy Hoe
language : en
Publisher:
Release Date : 2018
Predicting Consumer Perception And Its Impact On Purchase Intention For Residential Property Market written by Jeremy Hoe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
The objective of this study is to investigate the effects of customer perceived value on customer purchase intention in the residential property market in Malaysia. The research proposes extension of Seth et al., 1991 model for property market by including relational aspect of the value as an added new parameter. Explanatory research design approach is used in this study with primary data collection through questionnaire survey of 172 respondents using convenience sampling method. The collected data and results are then analysed using SPSS 22 for Demographic analysis, Normality and Reliability test, Data Distribution. Finally, Pearson correlation analysis and Regression test is done to find the correlation between any two variables and relationship among the variables. The analysis indicated overall positive significant relationship with epistemic value being the highest among all. Regression analysis indicated functional value, social value, relational value, conditional value, and epistemic value shows positive significant effects on customer purchase intention while emotional value shows positive insignificant effect on customer purchase intention.The research is useful for marketers and researchers to understand perceived value based customer purchase intention for residential property sector among Malaysians and the tested model will be of great utility to property developers to devise appropriate value proposition based on consumer perceived value.
Itjemast 13 5 2022
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Author : TuEngr.com
language : en
Publisher: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
Release Date :
Itjemast 13 5 2022 written by TuEngr.com and has been published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Articles in ITJEMAST 13(5)
Innovative Economic Social And Environmental Practices For Progressing Future Sustainability
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Author : Goi, Chai Lee
language : en
Publisher: IGI Global
Release Date : 2022-05-13
Innovative Economic Social And Environmental Practices For Progressing Future Sustainability written by Goi, Chai Lee and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-13 with Business & Economics categories.
The Sustainable Development Goals are a collection of 17 interlinked global goals designed to be a blueprint to achieve a better and more sustainable future for all. Sustainable development is a long-term solution to how we plan our indefinite progress in the future, and the concept covers a broad scope of environmental, social, and economic developments. Sustainable development is the ideal vision of the future and requires further study and consideration. Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability explores the current practices in economic, social, and environmental sustainable development. Covering topics such as digital economies, community development, and equality, this reference work is ideal for academicians, researchers, practitioners, policymakers, government officials, decision makers, instructors, and students.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Social Marketing
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Author : Marvin E. Goldberg
language : en
Publisher: Psychology Press
Release Date : 2018-07-06
Social Marketing written by Marvin E. Goldberg and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-06 with Business & Economics categories.
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference sponsored by the Society for Consumer Psychology. Professionals from academia, government, and non-government organizations address a highly diverse and interesting set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning to better understand cigarette smokers and their perceptions. Are marketing's "four Ps"--product, price, place, and promotion--enough to help solve these problems, or does social marketing at the end of the 1990s need to call on other Ps, such as political persuasion? This volume thoughtfully addresses theoretical and empirical issues challenging academics and practitioners alike to find out how to borrow the best of marketing for application in social marketing.
The Meaning Of Things
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Author : Mihaly Csikszentmihalyi
language : en
Publisher: Cambridge University Press
Release Date : 1981-10-30
The Meaning Of Things written by Mihaly Csikszentmihalyi and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-10-30 with Psychology categories.
The meaning of things is a study of the significance of material possessions in contemporary urban life, and of the ways people carve meaning out of their domestic environment. Drawing on a survey of eighty families in Chicago who were interviewed on the subject of their feelings about common household objects, Mihaly Csikszentmihalyi and Eugene Rochberg-Halton provide a unique perspective on materialism, American culture, and the self. They begin by reviewing what social scientists and philosophers have said about the transactions between people and things. In the model of 'personhood' that the authors develop, goal-directed action and the cultivation of meaning through signs assume central importance. They then relate theoretical issues to the results of their survey. An important finding is the distinction between objects valued for action and those valued for contemplation. The authors compare families who have warm emotional attachments to their homes with those in which a common set of positive meanings is lacking, and interpret the different patterns of involvement. They then trace the cultivation of meaning in case studies of four families. Finally, the authors address what they describe as the current crisis of environmental and material exploitation, and suggest that human capacities for the creation and redirection of meaning offer the only hope for survival. A wide range of scholars - urban and family sociologists, clinical, developmental and environmental psychologists, cultural anthropologists and philosophers, and many general readers - will find this book stimulating and compelling.
Green Advertising And The Reluctant Consumer
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Author : Kim Sheehan
language : en
Publisher: Routledge
Release Date : 2016-01-08
Green Advertising And The Reluctant Consumer written by Kim Sheehan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
The Overspent American
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Author : Juliet B. Schor
language : en
Publisher: Basic Books
Release Date : 1998-04-26
The Overspent American written by Juliet B. Schor and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-04-26 with Social Science categories.
An in-depth look at the corruption of the “American Dream,” the follow-up to the the Overworked American examines the consumer lives of Americans and the pitfalls of “keeping up with the Joneses.” Schor explains how and why the purchases of others in our social and professional communities can put pressure on us to spend more than we can afford to, how television viewing can undermine our ability to save, and why even households with good incomes have taken on so much debt for so many products they don't need and often don't even want.
Systems And Computer Technology
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Author : Yunfei Chen
language : en
Publisher: CRC Press
Release Date : 2015-09-17
Systems And Computer Technology written by Yunfei Chen and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-17 with Computers categories.
This volume consists of papers presented at the 2014 International Symposium on Systems and Computer Technology (ISSCT 2014, Shanghai, China, 15-17 November 2014). The demand for systems and informatics have been constantly increasing, as more and more computer applications have been built. Great efforts have been made to improve the state of the a
The Measurement And Analysis Of Housing Preference And Choice
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Author : Sylvia J.T. Jansen
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-05-12
The Measurement And Analysis Of Housing Preference And Choice written by Sylvia J.T. Jansen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Science categories.
What are the current trends in housing? Is my planned project commercially viable? What should be my marketing and advertisement strategies? These are just some of the questions real estate agents, landlords and developers ask researchers to answer. But to find the answers, researchers are faced with a wide variety of methods that measure housing preferences and choices. To select and value a valid research method, one needs a well-structured overview of the methods that are used in housing preference and housing choice research. This comprehensive introduction to this field offers just such an overview. It discusses and compares numerous methods, detailing the potential limitation of each one, and it reaches beyond methodology, illustrating how thoughtful consideration of methods and techniques in research can help researchers and other professionals to deliver products and services that are more in line with residents’ needs.