Preispolitik F R Theater
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Preispolitik F R Theater
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Author : Tom Schößler
language : de
Publisher: Springer-Verlag
Release Date : 2016-06-14
Preispolitik F R Theater written by Tom Schößler and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Social Science categories.
Tom Schößler zeigt, dass öffentliche Theater ihre Einnahmen durch verbesserte Preisgestaltung erhöhen können, ohne Besucher auszuschließen. Dafür sind bewehrte Strategien wie die Preisdifferenzierung als auch neuere Modelle wie Revenue Management und Dynamic Pricing einsetzbar. Der Autor legt damit erste Antworten zu einer im Kulturmanagement bisher kaum beleuchteten Frage vor: Wie können öffentliche Kulturbetriebe gleichzeitig Einnahmepotenziale nutzen und ihrem kulturpolitischen Auftrag gerecht werden? Neben theoretischen Grundlagen werden mithilfe statistischer Datenanalysen und Experteninterviews empirische Befunde geliefert und daraus konkrete Empfehlungen für die Theaterpraxis abgeleitet.
Preispolitik Im Kulturbetrieb
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Author : Tom Schößler
language : de
Publisher: Springer-Verlag
Release Date : 2019-04-03
Preispolitik Im Kulturbetrieb written by Tom Schößler and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-03 with Social Science categories.
Dieses Buch führt in die Strategien und Instrumente ein, mit denen Kulturbetriebe ihre Eintrittspreise erfolgreich gestalten können. Es werden Wege aufgezeigt, wie Potenziale zur Verbesserung der Eintrittserlöse ausgeschöpft werden können, ohne Besucher auszuschließen. Mit den Gestaltungsoptionen der Preispolitik können nicht nur Erlöse erzielt, sondern auch Besucherzufriedenheit und Besucherbindung aktiv beeinflusst werden. Neben den klassischen Instrumenten der Preisdifferenzierung werden mit Dynamic Pricing, Pay-What-You-Want, Pay-Per-Use und dem freien Eintritt in Museen einige Preismodelle erläutert, die potenzielle Alternativen zu den bestehenden Praktiken sind.
Subventionierung Der Ffentlichen B Hnen
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Author : Simon Herrmann
language : de
Publisher: diplom.de
Release Date : 2003-02-20
Subventionierung Der Ffentlichen B Hnen written by Simon Herrmann and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-20 with Social Science categories.
Inhaltsangabe:Gang der Untersuchung: Kein anderes Land leistet sich mehr Opernhäuser und gibt mehr für öffentliche Theater aus als Deutschland. Dieser kulturelle Reichtum gerät zusehends unter Druck. Sinkende Einnahmen stehen steigenden Ausgaben gegenüber. Während der letzten 35 Jahre sank die Nachfrage nach darstellender Kunst an öffentlichen Bühnen um ca. 23%. Dagegen explodierten die Betriebskosten. Heute liegen die durchschnittlichen Betriebskosten von 30,8 Mio DM pro Theater und Jahr, im Vergleich zu 1961, mehr als zehnmal so hoch. Angesichts der Existenzgefährdung werden in den Theatern und Kulturinstitutionen Auswege aus der „finanziellen“ Krise gesucht. Die vorliegende Untersuchung wendet ökonomische Verhaltensmodelle auf den Bereich der darstellenden Künste und insbesondere die öffentlichen Bühnen an. Die Frage Subventionierung der öffentlichen Bühnen? soll keinen Kahlschlag der Theaterlandschaft heraufbeschwören, sondern Anstoß sein, Strukturen der Bühnenlandschaft zu analysieren und Wege für Theatermanager und Kulturpolitiker aufzuzeigen, die die Finanzierung einer vitalen Bühnenkunst ermöglichen. Die Arbeit stellt sich dieser Problematik in vier Kapiteln. Kapitel I der Arbeit untersucht den Status Quo der deutschen Bühnen und fragt nach den zu erwartenden Entwicklungen in naher Zukunft. Dabei die Entwicklung der Besucherzahlen, Platzauslastung, Aufführungen, Einspielergebnissen, ect. analysiert. Es zeigt sich, dass bei heutiger Subventionspraxis der Anteil der öffentlichen Gelder stetig steigen wird. Diese Entwicklung erklärt sich vor allem aus der Unfähigkeit der darstellenden Künste mit dem Produktivitätswachstum der übrigen Wirtschaft Schritt zu halten. Die fehlenden technologischen Innovationen, bei gleichzeitig steigenden Löhnen für die Beschäftigten am Theater, lassen die Lohnstückkosten unaufhaltsam steigen. Empirisch wird überprüft, ob die „Baumolsche Kostenkrankheit” auch die deutschen Bühnen erfasst hat. Kapitel II zeigt auf, welche Bedeutung die Rechtsform bzw. Organisationsform (öffentlich, gewinnwirtschaftlich, ko-operativ oder gemeinnützig) für die Theater besitzt, warum Theater eine bestimmte Organisationsform wählen und wann ein Wechsel der Organisationsform nötig wird. Kapitel III beschäftigen sich mit der Verzahnung von Organisationsform des Theaters und seinen Einnahmequellen. Dabei zeigt sich, dass die Organisationsform einen entscheidenden Einfluss auf die Finanzierungsmöglichkeiten besitzt. Während den [...]
Embedded Security In Cars
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Author : Kerstin Lemke
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-28
Embedded Security In Cars written by Kerstin Lemke and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-28 with Computers categories.
Most innovations in the car industry are based on software and electronics, and IT will soon constitute the major production cost factor. It seems almost certain that embedded IT security will be crucial for the next generation of applications. Yet whereas software safety has become a relatively well-established field, the protection of automotive IT systems against manipulation or intrusion has only recently started to emerge. Lemke, Paar, and Wolf collect in this volume a state-of-the-art overview on all aspects relevant for IT security in automotive applications. After an introductory chapter written by the editors themselves, the contributions from experienced experts of different disciplines are structured into three parts. "Security in the Automotive Domain" describes applications for which IT security is crucial, like immobilizers, tachographs, and software updates. "Embedded Security Technologies" details security technologies relevant for automotive applications, e.g., symmetric and asymmetric cryptography, and wireless security. "Business Aspects of IT Systems in Cars" shows the need for embedded security in novel applications like location-based navigation systems and personalization. The first book in this area of fast-growing economic and scientific importance, it is indispensable for both researchers in software or embedded security and professionals in the automotive industry.
Schmidt Theyer
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Author : Walther Killy
language : en
Publisher: Walter de Gruyter
Release Date : 2011-11-30
Schmidt Theyer written by Walther Killy and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-30 with Reference categories.
The "Dictionary of German National Biography" is unique, complete and comprehensive with biographies of 60,000 people from the German-speaking world. It covers not only individuals from Germany but also from Austria, Switzerland and other countries where German is or used to be spoken. Coverage stretches all the way from the time of Charlemagne to the present day and includes lesser-known as well as world-famous Germans. In order to ensure that entries were as objective as possible, only individuals whose life and works have come to an end were included.
Studien Zur Frankfurter Geschichte
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Author :
language : de
Publisher:
Release Date : 1962
Studien Zur Frankfurter Geschichte written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Frankfurt am Main (Germany) categories.
Strategic Retail Management
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Author : Joachim Zentes
language : en
Publisher: Springer
Release Date : 2016-10-07
Strategic Retail Management written by Joachim Zentes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-07 with Business & Economics categories.
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Who S Who In Germany
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Author :
language : en
Publisher:
Release Date : 1972
Who S Who In Germany written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Associations, institutions, etc categories.
Vols. for 1956- include a separately paged section: Directory of organizations, associations and institutions.
Agent Based Strategizing
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Author : Duncan A. Robertson
language : en
Publisher: Cambridge University Press
Release Date : 2019-10-17
Agent Based Strategizing written by Duncan A. Robertson and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-17 with Business & Economics categories.
Strategic management is a system of continual disequilibrium, with firms in a continual struggle for competitive advantage and relative fitness. Models that are dynamic in nature are required if we are to really understand the complex notion of sustainable competitive advantage. New tools are required to tackle challenges of how firms should compete in environments characterized by both exogeneous shocks and intense endogenous competition. Agent-based modelling of firms' strategies offers an alternative analytical approach, where individual firm or component parts of a firm are modelled, each with their own strategy. Where traditional models can assume homogeneity of actors, agent-based models simulate each firm individually. This allows experimentation of strategic moves, which is particularly important where reactions to strategic moves are non-trivial. This Element introduces agent-based models and their use within management, reviews the influential NK suite of models, and offers an agenda for the development of agent-based models in strategic management.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)