Preispolitische Optionen F R Industrielle Dienstleistungen Unter Besonderer Ber Cksichtigung Relevanter Einflussfaktoren
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Preispolitik Fr Industrielle Dienstleistungen
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Author : E. Schenfisch
language : de
Publisher: Diplomica Verlag
Release Date : 2010
Preispolitik Fr Industrielle Dienstleistungen written by E. Schenfisch and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Der Wandel von Verk ufer- zu K uferm rkten bringt viele Ver nderungen mit sich. Die S ttigung der M rkte zwingt viele Hersteller von Konsumg tern neue innovative Vermarktungsstrategien zu entwickeln. Gro e Bedeutung gewinnt die Konzentration auf besonders lukrative Nischen und seine wirtschaftliche Versorgung mit Waren und Dienstleistungen. Der Gedanke der Wirtschaftlichkeit vollzieht sich ber die gesamte Wertsch pfungskette, d.h. vom Beschaffungsmarkt ber den Erstellungsprozess bis zum Absatzmarkt. Von diesem Wandel bleiben die Investitionsg terhersteller nicht unber hrt, da die Nachfrage nach Investitionsg tern sich aus der Nachfrage nach Konsumg tern ergibt. Mit der Internationalisierung der Konsumg term rkte weiten sich auch Investitionsg term rkte global aus. Dadurch steigt die Wettbewerbsintensit t und das industrielle Leistungsspektrum wird zunehmend individualisiert. Die Folgen f r Anbieter von Investitionsg tern sind verk rzte Produktlebenszeiten, zunehmende Substitution der Produkte bzgl. Qualit t und Leistungsumfang und abnehmende Qualit tsunterschiede. Das Ziel des Buches besteht darin, Industrieg terherstellern preispolitische Optionen f r Dienstleistungen, losgel st vom Industriegut und unter Ber cksichtigung relevanter Einflussfaktoren, aufzuzeigen. Dazu werden die allgemeinen Grundlagen von Dienstleistungen und Preispolitik dargestellt und relevante Erfolgsfaktoren aufgezeigt. Anschlie end findet eine integrative Betrachtung beider Disziplinen statt. Es wird ein einfaches Verfahren vorgestellt, das Industrieg terherstellern situationsabh ngig und unter Ber cksichtigung von Nutzen/Aufwand erm glicht, zweckm ige preispolitischen Optionen f r industrielle Dienstleistungen zu w hlen und sie pragmatisch umzusetzen. Abschlie end wird der Blickwinkel eines dienstleistungsanbietenden Industrieg terherstellers eingenommen. Auf pragmatische Weise werden die theoretischen Erkenntnisse praktisch umgesetzt. Hierf r wird auf eine eigene Datenerhebung und des
Preispolitische Optionen F R Industrielle Dienstleistungen Unter Besonderer Ber Cksichtigung Relevanter Einflussfaktoren
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Author : E. Schenfisch
language : de
Publisher: diplom.de
Release Date : 2009-08-04
Preispolitische Optionen F R Industrielle Dienstleistungen Unter Besonderer Ber Cksichtigung Relevanter Einflussfaktoren written by E. Schenfisch and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-04 with Business & Economics categories.
Inhaltsangabe:Einleitung: Der Wandel von Verkäufer- zu Käufermärkten brachte viele Veränderungen mit sich. Die Sättigung der Märkte zwang viele Hersteller von Konsumgütern neue innovative Vermarktungsstrategien zu entwickeln. Große Bedeutung gewann die Konzentration auf besonders lukrative Nischen und seine wirtschaftliche Versorgung mit Waren und Dienstleistungen. Der Gedanke der Wirtschaftlichkeit vollzieht sich über die gesamte Wertschöpfungskette, d.h. vom Beschaffungsmarkt über den Erstellungsprozess bis zum Absatzmarkt. Von diesem Wandel bleiben die Investitionsgüterhersteller nicht unberührt, da die Nachfrage nach Investitionsgütern sich aus der Nachfrage nach Konsumgütern ergibt. Mit der Internationalisierung der Konsumgütermärkte weiten sich auch Investitionsgütermärkte global aus. Dadurch steigt die Wettbewerbsintensität und das industrielle Leistungsspektrum wird zunehmend individualisiert. Die Folgen für Anbieter von Investitionsgütern sind verkürzte Produktlebenszeiten, zunehmende Substitution der Produkte bzgl. Qualität und Leistungsumfang und abnehmende Qualitätsunterschiede. Als weitere Konsequenz der Internationalisierung treten vermehrt asiatische Hersteller auf den Markt, die die Industriegüter bei vergleichbarer Qualität und Leistungsumfang deutlich kostengünstiger herstellen können. Gerade vor diesem Hintergrund gewinnt die Differenzierungsstrategie zur Sicherung von Wettbewerbsvorteilen für europäische Unternehmen zunehmend an Bedeutung. Besonders attraktiv erweist sich dabei die Differenzierung durch ein kundenorientiertes Angebot von industriellen Dienstleistungen, welche weit über die technischen Anforderungen des Investitionsguts hinausgehen. Der steigende Einfluss von Dienstleistungen auf die Vermarktung von Industriegütern führt dazu, dass sich auch die Wirtschaftswissenschaft verstärkt dem Thema ‘Dienstleistungsmarketing’ widmet. Die Praxis hat ebenfalls die Relevanz erkannt. Doch wenn auch 94 % aller Unternehmen industrielle Dienstleistungen erbringen, wissen 85 % nicht wie sie richtig vermarktet werden. Die Gründe können auf einige Ursachen zurückgeführt werden: Der Theorie fehlt es an Praxisbezug bzw. die wissenschaftlichen Erkenntnisse sind wenig umsetzungsorientiert. Auf der anderen Seite sind Industriegüterhersteller traditionsweise stark produktorientiert. Daher scheinen sie mit der Auseinandersetzung mit kundenorientiertem Preis- und Dienstleistungsmanagement methodisch überfordert zu sein. Dabei sind [...]
Project Management For Successful Product Innovation
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Author : Alan Webb
language : en
Publisher: Taylor & Francis
Release Date : 2017-07-05
Project Management For Successful Product Innovation written by Alan Webb and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Business & Economics categories.
This comprehensive book provides a complete guide to managing projects involving the development of new products. It aims to give the practising project manager an insight into the many processes that are involved in handling one of the most complex of industrial activities. The book is arranged in a logical sequence covering the development of project management, project management structures, aspects of planning, monitoring and control, economics and value management, design management, intellectual property issues and production start-up. Particular emphasis has been given to risk management which is recognized as both a difficult subject and also one of growing importance to today’s project manager, especially in product innovation. A complete explanation is given of the latest and most relevant techniques together with guidance as to where and how they should be applied. Where software tools are available these are named and, in some cases, brief descriptions are included; in all cases contact details of the vendors are provided.
Innovation Management For Technical Products
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Author : Walter Eversheim
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-09-11
Innovation Management For Technical Products written by Walter Eversheim and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-11 with Technology & Engineering categories.
New ideas for new products are not enough for creating successful markets: Product Innovation means to manage the whole chain from invention to new and best selling products in market. This innovation roadmap has to be carefully and systematically planned and procured. There are a lot of methods for creativity, market analysis, evaluation, technology forecast, and decision gates available within this book. These methods and tools are brought together and their scopes of application as well as their limitations are shown. The whole tool kit of methods and decision models like market studies, value engineering, TRIZ or portfolio analysis and others are linked together to the overall Aachen Innovation Model (AIM). This handbook is to be used as an innovation management guide as well as an information source for nearly all methods and tools in the field of innovation for technical products. The complete Innovation Road Map is supported by an interactive, multiple user software tool "EDEN" on an ontology basis. Thus the user has not only access to the collected know how of the past, but can also contribute to growth of expertise within his or her enterprise.
Who Will Feed China
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Author : Lester Brown
language : en
Publisher: Taylor & Francis
Release Date : 2023-08-18
Who Will Feed China written by Lester Brown and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-18 with Social Science categories.
Originally published in 1995, but with enduring relevance in a time of global population growth and food insecurity, when it was first published, this book attracted much global attention, and criticism from Beijing. It argued that even as water becomes scarcer in a land where 80% of the grain crop is irrigated, as per-acre yield gains are erased by the loss of agricultural land to industrialization, and as food production stagnates, China still increases its population by the equivalent of a new Beijing each year. This book predicts that in an integrated world economy, China’s rising food prices will become the world’s rising food prices. China’s land scarcity will come everyone’s land scarcity and water scarcity in China will affect the entire world. China’s dependence on massive imports, like the collapse of the world’s fisheries, will be a wake-up call that we are colliding with the earth’s capacity to feed us. Over time, Janet Larsen argued, China’s leaders came to ‘acknowledge how Who Will Feed China? changed their thinking..’ As China’s wealth increases, so do the dietary demands of its population. The increasing middle classes demand more grain-intensive meat and farmed fish. The issue of who will feed China has not gone away.
Sustainability Marketing
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Author : Frank-Martin Belz
language : en
Publisher: John Wiley & Sons
Release Date : 2012-10-29
Sustainability Marketing written by Frank-Martin Belz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-29 with Business & Economics categories.
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
The Fortune At The Bottom Of The Pyramid
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Author : C. K. Prahalad
language : en
Publisher: Pearson Prentice Hall
Release Date : 2006
The Fortune At The Bottom Of The Pyramid written by C. K. Prahalad and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from "The Fortune at the Bottom of the Pyramid" 247 About the Video Success Stories 255 Index 257
Walking The Talk
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Author : Jr, Charles O. Holliday
language : en
Publisher: Routledge
Release Date : 2017-10-19
Walking The Talk written by Jr, Charles O. Holliday and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-19 with Business & Economics categories.
The authors argue the business case for sustainable development in this study that explores a range of issues beginning with corporate social responsibility and ending with eco-efficiency.
Integrative Economic Ethics
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Author : Peter Ulrich
language : en
Publisher: Cambridge University Press
Release Date : 2010-09-09
Integrative Economic Ethics written by Peter Ulrich and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-09 with Business & Economics categories.
Integrative Economic Ethics is a highly original work that progresses through a series of rational and philosophical arguments to address foundational issues concerning the relationship between ethics and the market economy. Rather than accepting market competition as a driver of ethical behaviour, the author shows that modern economies need to develop ethical principles that guide market competition, thus moving business ethics into the realms of political theory and civic rationality. This book was in its fourth edition in the original German in 2008, this English translation of Peter Ulrich's development of a fresh integrative approach to economic ethics will be of interest to all scholars and advanced students of business ethics, economics, and social and political philosophy.