Pricing Growth
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Price For Growth
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Author : Jeff Robinson
language : en
Publisher:
Release Date : 2021-04-07
Price For Growth written by Jeff Robinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-07 with categories.
Price for GrowthThe most important objective of any pricing strategy should be to improve the value of the company. But without a practical framework for connecting pricing strategies to company value, most companies fall back to the default pricing strategy of margin expansion, which can undermine the growth and retention of valuable customer relationships needed to power sustainable profit growth to maximize company value.Price for Growth explains in pragmatic terms how and why growth-focused pricing strategies typically outperform profit-focused pricing strategies, when it comes to increasing long-term company value. It promises to challenge conventional thinking about traditional profit-driven pricing strategies.With over twenty years' experience leading, designing, selling, and implementing pricing solutions used by hundreds of companies, the author provides practical insights and a prescribed step-by-step approach to transform pricing strategies to the growth-focused strategies necessary to capture, retain, and grow customer relationships in the new reality of digitally enabled customers. He makes concepts easy to understand though the use of "case parables" to illustrate key points.After establishing the foundation of the "five sacred metrics of pricing success," which directly connect to the value of the company, he demonstrates how to utilize these metrics to identify the highest impact opportunities to grow the value of the company through focused pricing strategies. This is followed by the building blocks of successful pricing strategies based on the respective improvement objective, including strategies to increase customer acquisition, increase existing customer revenues, reduce customer churn, expand margins, or reduce risk.Price for Growth is a must read for any CEO, CFO, or any other executive / manager who has responsibility for pricing and growth at any company who sells to repeat customers. Those who purchase the book can gain access to a companion website which includes downloadable example tools, presentations, and price communication templates to aid in the implementation of the recommended approaches at the reader's own company.
Price For Growth Condensed And Abridged
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Author : Jeff Robinson
language : en
Publisher:
Release Date : 2021-06-15
Price For Growth Condensed And Abridged written by Jeff Robinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-15 with categories.
This is the condensed and abridged summary of Price for Growth. The most important objective of any pricing strategy should be to improve the value of the company. But without a practical framework for connecting pricing strategies to company value, most companies fall back to the default pricing strategy of margin expansion, which can undermine the growth and retention of valuable customer relationships needed to power sustainable profit growth to maximize company value. Price for Growth explains in pragmatic terms how and why growth-focused pricing strategies typically outperform profit-focused pricing strategies, when it comes to increasing long-term company value. It promises to challenge conventional thinking about traditional profit-driven pricing strategies. With over twenty years' experience leading, designing, selling, and implementing pricing solutions used by hundreds of companies, the author provides practical insights and a prescribed step-by-step approach to transform pricing strategies to the growth-focused strategies necessary to capture, retain, and grow customer relationships in the new reality of digitally enabled customers. He makes concepts easy to understand though the use of "case parables" to illustrate key points. After establishing the foundation of the "five sacred metrics of pricing success," which directly connect to the value of the company, he demonstrates how to utilize these metrics to identify the highest impact opportunities to grow the value of the company through focused pricing strategies. This is followed by the building blocks of successful pricing strategies based on the respective improvement objective, including strategies to increase customer acquisition, increase existing customer revenues, reduce customer churn, expand margins, or reduce risk. Price for Growth is a must read for any CEO, CFO, or any other executive / manager who has responsibility for pricing and growth at any company who sells to repeat customers. Those who purchase the book can gain access to a companion website which includes downloadable example tools, presentations, and price communication templates to aid in the implementation of the recommended approaches at the reader's own company.
Price Management In Financial Services
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Author : Georg Wuebker
language : en
Publisher: Routledge
Release Date : 2017-03-02
Price Management In Financial Services written by Georg Wuebker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Business & Economics categories.
The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like the worldwide subprime crisis, SEPA and Basel II have only intensified the need for financial services providers to shift their focus to customer centric Smart Profit GrowthTM strategies. Price Management in Financial Services shows how to utilize the modern techniques of value-based pricing to design professional pricing processes that go beyond the industry's current norm of purely risk and cost based pricing. The authors provide insight into strategic pricing concepts such as market segmentation, product bundling, multi-channel pricing and non-linear pricing and give an overview of advanced price optimization methods. The book serves as a step-by-step guide to long term profitable growth through professional pricing by familiarizing the reader with the concepts of price-response function management and price elasticity of demand. The book also includes a number of implementation strategies to incorporate Power Pricing into financial services institutions and includes a large number of Simon-Kucher & Partners' international case studies that illustrate the enormous profit potential that lies in professional pricing.
Unlocking Growth
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Author : Madhavan Ramanujam
language : en
Publisher: Wiley
Release Date : 2022-04-05
Unlocking Growth written by Madhavan Ramanujam and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-05 with Business & Economics categories.
A breakthrough framework for outperforming revenue growth – from the world’s leading pricing consultancy Leading executives say their top concern is achieving and sustaining, profitable growth. Yet many CEOs report that their growth levels are stuck frustratingly below what they know their company is capable of, and that they often investing in growth initiatives without seeing the returns they were hoping for. Others achieve astonishing growth for a while, only to come crashing back to earth. Why? Companies lack the right framework to find true product-market-price fit – not just in the short term, but sustainably. Coming to the rescue, Unlocking Growth: Breakthrough Pricing Strategies to Acquire, Monetize, and Retain Customers offers a roadmap for business leaders seeking consistent, sustainable improvement to their sales numbers. By putting price strategy at the center of their efforts, executives will find a far more effective way to attract new customers, optimize sales, and promote greater loyalty and lifetime value. Readers will find hard-won lessons from the field brought together as a unified, intuitive framework that will allow you to make immediate improvements to your growth roadmap. Written with the CEO in mind, Unlocking Growth is your manual to the alchemy of successful growth – learning from the best the right way to acquire, monetize, and retain. Discover how to specifically diagnose the areas where your company’s growth strategy is falling short Learn how to combine winning price models with magic price points to power customer acquisition, with special attention to the use of “free” Identify a better approach to penetrating more deeply with your customer base by differentiating your offering and innovating your product the right way Keep more customers, keep them happy, and keep them longer, by employing “the science of stickiness” and fighting churn before it happens Be informed by first-hand accounts of successful growth pricing initiatives at well-known companies in the US and beyond With Unlocking Growth, you can avoid the pitfalls, leverage a wealth of client data, and maximize profitability and success in the marketplace.
The 10 Rules Of Highly Effective Pricing
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Author : Danilo Zatta
language : en
Publisher: John Wiley & Sons
Release Date : 2023-11-30
The 10 Rules Of Highly Effective Pricing written by Danilo Zatta and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-30 with Business & Economics categories.
Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth In The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetization strategies and boosting profits. The author explains the 10 key elements to transform your price management; such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on. In this authoritative yet easy-to-read book, you’ll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms’ latent profitability. You’ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company’s top- and bottom lines. This book also offers: All the necessary ingredients for a successful, company-wide pricing transformation Clear explanations of the key elements that determine successful pricing - and how to maximize profitability at the pricing level Strategies for identifying present and future monetization opportunities Techniques for generating immediate wins, as well as strategies for generating long-term advantage A can’t-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, The Ten Rules of Highly Effective Pricing will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy. 'Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book The 10 Rules of Highly Effective Pricing will help wake up company marketers to the profit coming from creative pricing.’ - Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Pricing And Growth Neo Ricardian Approach
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Author : Stanley Bober
language : en
Publisher: Routledge
Release Date : 2019-07-23
Pricing And Growth Neo Ricardian Approach written by Stanley Bober and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-23 with Business & Economics categories.
This monograph introduces the student to the neo-Ricardian paradigm in economics. It restores the core of economic reasoning to its classical roots with a focus on production and class distribution, rather than the optimum allocation of scarce resources. As in the neo-Ricardian tradition, the book integrates value theory with growth theory and shows how the accumulation of capital (with its impact on growth and employment) is intertwined with price determination and income distribution. In this perspective, the price setting mechanism is presented within the framework of the "megacorp" world. This leads the author to macroeconomics, the determination of the aggregate price level, and aggregate output. The book discusses basic growth models, savings, and the mechanics of income distribution. The student should be able to gain an understanding of the challenges to contemporary neoclassical economics now taking place. The book is appropriate for courses in price theory and national income.
The Authority Guide To Profitable Pricing
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Author : Shaz Nawaz
language : en
Publisher: SRA Books
Release Date : 2017-11-08
The Authority Guide To Profitable Pricing written by Shaz Nawaz and has been published by SRA Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-08 with Business & Economics categories.
Make a fast, effective impact on the financial success of your business. Setting the optimum price for your products and services, that’s right for your customers and market, is vital to success. But how do you know that what you’re charging is doing the best job possible? In this smart, savvy Authority Guide, pricing expert Shaz Nawaz takes you step-by-step through everything you need to know to build a solid, reliable pricing strategy for your business. Thrive, flourish and open the door to instant increased turnover, the best customers and accelerated growth with the key to profitable pricing.
Pricing For Success
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Author : Mark Peacock
language : en
Publisher: Right Book Press
Release Date : 2023-01-19
Pricing For Success written by Mark Peacock and has been published by Right Book Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-19 with Business & Economics categories.
Perfecting your pricing is fundamental to the success of your business. It affects how your customers perceive you, it can make or break a sale, and it’s the most powerful key to profitable and sustainable growth. But how do you know your pricing is right? How do you approach making this most crucial of decisions with confidence and clarity? In Pricing for Success, leading pricing expert Mark Peacock takes a fresh look at the power and psychology of pricing and walks you clearly through seven essential steps that will improve your pricing, delight your customers, and create a more profitable business. Through an illuminating and informative blend of straightforward examples, templates and real-life case-studies, presented alongside over fifty expert pricing tips, tools and tactics, you’ll discover: Why pricing is your biggest lever for profitable growth. The persuasive pricing techniques that have the biggest impact. How customer-driven approaches make it easier to boost your bottom line. The surprising truth about premium pricing and how it’s easier to sell. How to cleverly structure your offer so you can optimise your prices. How to avoid common pricing pitfalls and lose your fear of losing business. The time you spend on getting this right is the best investment you’ll make in your business. So, stop leaving money on the table, start taking control of your pricing and create a powerful new approach to pricing that will unlock higher profits and provide sustainable business growth.
Game Changer
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Author : Jean-Manuel Izaret
language : en
Publisher: John Wiley & Sons
Release Date : 2023-10-17
Game Changer written by Jean-Manuel Izaret and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-17 with Business & Economics categories.
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life. With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.
Carbon Pricing Growth And The Environment
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Author : Lawrence A. Kreiser
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012-01-01
Carbon Pricing Growth And The Environment written by Lawrence A. Kreiser and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
ïThe scope, depth and persistence with which this book explores carbon pricing is admirable, reflecting that despite political reluctance it is a topic in all parts of the world.Í _ Mikael Skou Andersen, Aarhus University, Denmark and European Environment Agency ïEnvironmental taxation and emissions trading continue to be high on the public policy agenda in many countries, and this is another welcome and very interesting volume in the Critical Issues in Environmental Taxation series that presents new ideas and evidence on these subjects from a wide range of countries and a variety of perspectives.Í _ Paul Ekins, University College London, UK This original and timely volume provides unique insights and analysis on the pressing question of how to achieve environmental sustainability while fostering economic growth. The emphasis of the book lies in finding critical solutions to global climate change including chapters on environmental fiscal reform and unemployment in Spain, EU structural and cohesion policy and sustainable development, ecological tax reform in Europe and Asia, AustraliaÍs carbon pricing mechanism, and many other timely topics. This insightful volume will appeal to policy makers in government as well as academics and students in environmental law, environmental economics and environmental sustainability.