Pricing Services And Revenue Management
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Pricing Services And Revenue Management
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Author : Jochen Wirtz
language : en
Publisher: Ws Professional
Release Date : 2017
Pricing Services And Revenue Management written by Jochen Wirtz and has been published by Ws Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is the fourth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
The Pricing And Revenue Management Of Services
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Author : Irene C.L. Ng
language : en
Publisher: Routledge
Release Date : 2007-07-26
The Pricing And Revenue Management Of Services written by Irene C.L. Ng and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-26 with Business & Economics categories.
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking. The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in aggregate, investigating advanced demand, price discrimination and segmentation in service. Ng’s aim is to offer a strategic guide to increase revenue in services, drawing from various disciplines, whilst maintaining a strong marketing slant. Grounding the book on actual research in services, Ng is keen to highlight how the concepts and theories of pricing strategy can be combined and applied practically in a way that is easy to read and stimulating. This book will be of much interest to professionals and academics alike, specifically for managers in the service industry and as a text for executive training programmes. It would also be a useful supplementary text for students engaged with marketing and revenue and operations management in services.
Pricing Services And Revenue Management
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Author : Jochen Wirtz
language : en
Publisher: World Scientific Publishing Company
Release Date : 2017
Pricing Services And Revenue Management written by Jochen Wirtz and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Pricing categories.
Segmentation Revenue Management And Pricing Analytics
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Author : Tudor Bodea
language : en
Publisher: Routledge
Release Date : 2014-03-21
Segmentation Revenue Management And Pricing Analytics written by Tudor Bodea and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-21 with Business & Economics categories.
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits. This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.
Revenue Management
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Author : I. Yeoman
language : en
Publisher: Springer
Release Date : 2010-12-08
Revenue Management written by I. Yeoman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-08 with Business & Economics categories.
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
Revenue Management And Pricing Analytics
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Author : Guillermo Gallego
language : en
Publisher: Springer
Release Date : 2019-08-14
Revenue Management And Pricing Analytics written by Guillermo Gallego and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-14 with Business & Economics categories.
“There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical treatment of pricing strategy and tactics available.” Preston McAfee, the J. Stanley Johnson Professor, California Institute of Technology and Chief Economist and Corp VP, Microsoft. “The book by Gallego and Topaloglu provides a fresh, up-to-date and in depth treatment of revenue management and pricing. It fills an important gap as it covers not only traditional revenue management topics also new and important topics such as revenue management under customer choice as well as pricing under competition and online learning. The book can be used for different audiences that range from advanced undergraduate students to masters and PhD students. It provides an in-depth treatment covering recent state of the art topics in an interesting and innovative way. I highly recommend it." Professor Georgia Perakis, the William F. Pounds Professor of Operations Research and Operations Management at the Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts. “This book is an important and timely addition to the pricing analytics literature by two authors who have made major contributions to the field. It covers traditional revenue management as well as assortment optimization and dynamic pricing. The comprehensive treatment of choice models in each application is particularly welcome. It is mathematically rigorous but accessible to students at the advanced undergraduate or graduate levels with a rich set of exercises at the end of each chapter. This book is highly recommended for Masters or PhD level courses on the topic and is a necessity for researchers with an interest in the field.” Robert L. Phillips, Director of Pricing Research at Amazon “At last, a serious and comprehensive treatment of modern revenue management and assortment optimization integrated with choice modeling. In this book, Gallego and Topaloglu provide the underlying model derivations together with a wide range of applications and examples; all of these facets will better equip students for handling real-world problems. For mathematically inclined researchers and practitioners, it will doubtless prove to be thought-provoking and an invaluable reference.” Richard Ratliff, Research Scientist at Sabre “This book, written by two of the leading researchers in the area, brings together in one place most of the recent research on revenue management and pricing analytics. New industries (ride sharing, cloud computing, restaurants) and new developments in the airline and hotel industries make this book very timely and relevant, and will serve as a critical reference for researchers.” Professor Kalyan Talluri, the Munjal Chair in Global Business and Operations, Imperial College, London, UK.
Hotel Revenue Management From Theory To Practice
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Author : Stanislav Ivanov
language : en
Publisher: Zangador
Release Date : 2014-03-15
Hotel Revenue Management From Theory To Practice written by Stanislav Ivanov and has been published by Zangador this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-15 with Travel categories.
This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling, and ethical issues. Special attention is paid on the pricing and non-pricing revenue management tools used by hoteliers to maximise their revenues and gross operating profit. The monograph investigates the revenue management practices of accommodation establishments in Bulgaria and provides recommendations for their improvement. The book is suitable for undergraduate and graduate students in tourism, hospitality, hotel management, services studies programmes, and researchers interested in revenue/yield management. The book may also be used by hotel general managers, marketing managers, revenue managers and other practitioners looking for ways to improve their knowledge in the field.
Revenue Management For Hospitality And Tourism
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Author : Patrick Legohérel
language : en
Publisher: Goodfellow Pub Limited
Release Date : 2013
Revenue Management For Hospitality And Tourism written by Patrick Legohérel and has been published by Goodfellow Pub Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective.The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.
Revenue Management Made Easy For Midscale And Limited Service Hotels
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Author : Ira Vouk
language : en
Publisher: Ira Vouk
Release Date :
Revenue Management Made Easy For Midscale And Limited Service Hotels written by Ira Vouk and has been published by Ira Vouk this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Everything you need to know about Revenue Management practice in under 100 pages, in simple language, with clear and easy-to-understand examples. From the originator of the ARPAR performance index (#ARPAR). This books brings a fresh view on Revenue Management and describes the tools that are relevant and effective today. After you start applying these strategies – you’ll start noticing the difference in less than a month, guaranteed. It contains both theoretical knowledge (using simple and clear explanations) and practical advice (including specific steps and examples) on how to Revenue Manage your hotel and significantly grow your RevPAR and your bottom line. You’ll get insider tips, such as: how to properly implement dynamic pricing, how to look at your STR report to make sure your occupancy rates are balanced with your ADR, and the proper way to use overbooking to grow your revenue during periods of peak demand. Do this right and you’ll be able to achieve great results in no time. So whether you are a professional certified Revenue Manager, a GM looking to improve your hotel’s RevPAR or a student searching for additional knowledge on this discipline – this book will help you become more knowledgeable and more successful.
The Theory And Practice Of Revenue Management
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Author : Kalyan T. Talluri
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-02-21
The Theory And Practice Of Revenue Management written by Kalyan T. Talluri and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-21 with Business & Economics categories.
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.