Procter Gamble Rising Tide
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Procter Gamble Rising Tide
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Author : Davis Dyer
language : es
Publisher: Editorial Norma
Release Date : 2005
Procter Gamble Rising Tide written by Davis Dyer and has been published by Editorial Norma this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Rising Tide
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Author : Davis Dyer
language : en
Publisher: H B S Press
Release Date : 2004
Rising Tide written by Davis Dyer and has been published by H B S Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Eyes On Tomorrow
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Author : Oscar Schisgall
language : en
Publisher: Ferguson Publishing Company
Release Date : 1981
Eyes On Tomorrow written by Oscar Schisgall and has been published by Ferguson Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
Soap Opera
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Author : Alecia Swasy
language : en
Publisher: Crown
Release Date : 2012-11-21
Soap Opera written by Alecia Swasy and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-21 with Business & Economics categories.
As the maker of Ivory soap, Tide detergent, and Crest toothpaste, Procter & Gamble is a household name. It is America’s thirteenth largest company, lauded by business schools as a model for success. But behind P&G’s wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as “the Kremlin.” The company demands conformity and unquestioning loyalty from its employees, who work in a strict and oppressive environment. P&G’s wealth and power ensures it gets what it wants, from tax breaks to the eager services of Washington lobbyists. In this explosive exposé, Wall Street Journal reporter Alecia Swasy—who covered P&G for three years—tells the full chilling story of life within the P&G behemoth. Drawn from interviews with over 300 former and current P&G employees (including CEO Ed Artzt), visits to P&G operations in five countries, and thousands of court and company documents, Soap Opera reveals the dirty tricks and draconian mind-set of the company with the “99 44/100% pure” façade. Included here is the real story behind P&G’s Rely brand tampons and their link to women’s deaths from toxic shock syndrome—and how P&G tried to suppress that evidence. Swasy takes us to Taylor County, Florida, where residents drink bottled water because P&G’s influence allowed the company to flood the local river with dioxin-laden toxic waste from its paper mill. Among these and dozens of other examples of the company’s cutthroat nature is Swasy’s own story of P&G’s unethical seizure of Cincinnati phone records in an effort to track down her sources. Wonderfully readable and impeccably researched, Soap Opera is a sobering look at the price of success in America.
Playing To Win
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Author : Alan G. Lafley
language : en
Publisher: Harvard Business Press
Release Date : 2013
Playing To Win written by Alan G. Lafley and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Leap
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Author : Howard Yu
language : en
Publisher: Hachette UK
Release Date : 2018-06-12
Leap written by Howard Yu and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-12 with Business & Economics categories.
Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do -- and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app -- WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity. Outlasting competition is difficult; doing so over decades or a century is nearly impossible -- unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.
Entrepreneurial Finance
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Author : Luisa Alemany
language : en
Publisher: Cambridge University Press
Release Date : 2018-09-27
Entrepreneurial Finance written by Luisa Alemany and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-27 with Business & Economics categories.
Timely, practical, comprehensive manual for financing entrepreneurial ventures, with a strong European perspective.
Nestl
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Author : Friedhelm Schwarz
language : en
Publisher:
Release Date : 2002
Nestl written by Friedhelm Schwarz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Among the world’s major multinational corporations, Nestlé is in a unique situation. While its presence is felt around the world and its products sell successfully, relatively little is known about its history, business practices and current corporate structure. In Nestlé: The Secrets of Food, Trust and Globalization, author Friedhelm Schwarz offers an insightful, informative history of one of the world’s largest multinationals—from the company’s formation in 1866 to the baby food scandal of the 1980s, from founding fathers to current CEO Helmut Maucher. Readers will learn about the company’s organization and business practices, its successful globalization, and its efforts to diversify. Discussions of genetically altered food, world hunger, and doing business in the third world are also included. Chapters include: - The Unknown Giant - Nestle’s World - A Corporate Recipe for Success - Leadership Philosophy - The Brands - The Future of Food and Nutrition - A Question of Taste With its objective, comprehensive approach, Nestlé stands as an important contribution to the business history genre.
Balancing Green
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Author : Yossi Sheffi
language : en
Publisher: MIT Press
Release Date : 2018-03-30
Balancing Green written by Yossi Sheffi and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-30 with Business & Economics categories.
An expert on business strategy offers a pragmatic take on how businesses of all sizes balance the competing demands of profitability and employment with sustainability. The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes—from Coca Cola and Siemens to Dr. Bronner's Magical Soaps and Patagonia—navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability. Sheffi, author of the widely read The Resilient Enterprise, argues that business executives' personal opinions on environmental sustainability are irrelevant. The business merits of environmental sustainability are based on the fact that even the most ardent climate change skeptics in the C-suite face natural resource costs, public relations problems, regulatory burdens, and a green consumer segment. Sheffi presents three basic business rationales for corporate sustainability efforts: cutting costs, reducing risk, and achieving growth. For companies, sustainability is not a simple case of “profits versus planet” but is instead a more subtle issue of (some) people versus (other) people—those looking for jobs and inexpensive goods versus others who seek a pristine environment. This book aims to help companies satisfy these conflicting motivations for both economic growth and environmental sustainability.
How Not To Suck At Marketing
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Author : Jeff Perkins
language : en
Publisher: How2Conquer
Release Date : 2021-09-01
How Not To Suck At Marketing written by Jeff Perkins and has been published by How2Conquer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-01 with Business & Economics categories.
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.