Producci N Publicidad Y Consumo

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Produccion Publicidad Y Consumo

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Author : José Luis Piñuel Raigada
language : es
Publisher:
Release Date : 1999

Produccion Publicidad Y Consumo written by José Luis Piñuel Raigada and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.

Producci N Publicidad Y Consumo

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Author : José Luis Piñuel Raigada
language : es
Publisher:
Release Date : 1983

Producci N Publicidad Y Consumo written by José Luis Piñuel Raigada and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Advertising categories.

Semi Tica Del Consumo Una Aproximaci N A La Publicidad Desde Sus Signos

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Author : Eduardo Yalán Dongo
language : es
Publisher: Ediciones de la U
Release Date : 2019-03-01

Semi Tica Del Consumo Una Aproximaci N A La Publicidad Desde Sus Signos written by Eduardo Yalán Dongo and has been published by Ediciones de la U this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.

Entendida como la "ciencia de los signos", la semiótica se ha ocupado largo tiempo de las reflexiones sobre la publicidad y el consumo. Desde el clásico análisis de los "fideos Panzani" de Roland Barthes hasta el despliegue de un branding semiótico por parte de Andrea Semprini, la semiótica de la publicidad ha estudiado los efectos de sentido producidos por los signos al interior de una sociedad, específicamente, una sociedad de consumo. Por ello, el autor explora el hiperconsumo y aceleracionismo del estado actual del mercado a través de los signos encontrados en anuncios gráficos, logotipos, marcas, colores, conceptos y otros elementos insertados en la lógica del consumo. Esta obra propone el estudio de estas tendencias y límites del consumo registradas a nivel de los signos. Los primeros dos capítulos presentan a la semiótica y a su método orientado al estudio de las lógicas de consumo y sus tensiones al interior de una sociedad. Los tres capítulos finales partirán de esta cartografía elaborada de los signos para aplicarla en el estudio del color y logotipo en el mercado, el consumidor y su representación en la narrativa publicitaria. Es un libro dirigido a profesionales de la comunicación, marketing y demás interesados en el tema.

Publicidad Y Consumo

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Author : Raúl Aguizábal Maza
language : es
Publisher:
Release Date : 2010

Publicidad Y Consumo written by Raúl Aguizábal Maza and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.

Comunicaci N Y Culturas Del Consumo

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Author : Maria Aparecida Baccega
language : es
Publisher:
Release Date : 2012

Comunicaci N Y Culturas Del Consumo written by Maria Aparecida Baccega and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.

Publicidad Y Consumo

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Author : Raúl Aguizábal Maza
language : es
Publisher:
Release Date : 2000

Publicidad Y Consumo written by Raúl Aguizábal Maza and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.

La Publicidad Y Su Poder

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Author : Eric Clark
language : es
Publisher:
Release Date : 1989

La Publicidad Y Su Poder written by Eric Clark and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Advertising categories.

Publicidad Y Consumo

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Author : Wolfgang Fritz Hang
language : en
Publisher:
Release Date : 1989

Publicidad Y Consumo written by Wolfgang Fritz Hang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.

La Publicidad Y Su Poder

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Author : Eric Clark
language : es
Publisher:
Release Date : 1992

La Publicidad Y Su Poder written by Eric Clark and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.

La Publicidad Y El Nacimiento De La Sociedad De Consumo

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Author : Nuria Rodríguez Martín
language : es
Publisher:
Release Date : 2021

La Publicidad Y El Nacimiento De La Sociedad De Consumo written by Nuria Rodríguez Martín and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.