Product Knowledge In Sport
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Product Knowledge In Sport
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Author : Federation of Sports Goods Distributors Ltd
language : en
Publisher:
Release Date : 1980*
Product Knowledge In Sport written by Federation of Sports Goods Distributors Ltd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980* with categories.
Advanced Theory And Practice In Sport Marketing
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Author : Eric C. Schwarz
language : en
Publisher: Routledge
Release Date : 2013
Advanced Theory And Practice In Sport Marketing written by Eric C. Schwarz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.
Combat Sports Facts
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Author : John Spomer
language : en
Publisher:
Release Date : 1975
Combat Sports Facts written by John Spomer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Boxing categories.
Racquet And Paddle Sports Facts
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Author : John Spomer
language : en
Publisher:
Release Date : 1975
Racquet And Paddle Sports Facts written by John Spomer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Ball games categories.
Introduction To Sport Marketing
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Author : Aaron Smith
language : en
Publisher: Routledge
Release Date : 2012-06-14
Introduction To Sport Marketing written by Aaron Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-14 with Business & Economics categories.
Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.
Nike S Sports Knowledge Underground E Learning Initiative
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Author : Debapratim Purkayastha
language : en
Publisher:
Release Date : 2009
Nike S Sports Knowledge Underground E Learning Initiative written by Debapratim Purkayastha and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Employees categories.
By the early 2000s, Nike, Inc. (Nike), one of the world's leading footwear and apparel companies, had become well-known for continuously churning out innovative products and building up traffic to the stores through its advertising. However, the company realized that the customers' purchase decision was influenced by the sales associates they interacted with on the stores. So, training these employees was very necessary, but the fact that most of the sales associates were in their late teens or early 20s posed a challenge as this group brought their own unique characteristics to the workplace and was not very receptive to the traditional forms of training. Moreover, the turnover of the sales associates was very high. This meant that the company always had new associates who needed to be trained on selling skills and product knowledge. But providing them with training through traditional means was not a viable option due to the high turnover rate. To address these challenges, a team at Nike designed an e-learning program in 2003 called Nike 'Sports Knowledge Underground' (SKU) for the thousands of sales associates stationed in its own stores and that of other retailers that kept Nike inventory. The interactive web-based training program closely resembled a video game, and immediately caught the attention of industry observers.
Advanced Theory And Practice In Sport Marketing
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Author : Eric Schwarz
language : en
Publisher: Routledge
Release Date : 2010-05-14
Advanced Theory And Practice In Sport Marketing written by Eric Schwarz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-14 with Business & Economics categories.
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
Athletic Equipment Facts
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Author : John Spomer
language : en
Publisher:
Release Date : 1975
Athletic Equipment Facts written by John Spomer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Athletics categories.
Consumer Behaviour In Sport And Events
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Author : Daniel C. Funk
language : en
Publisher: Routledge
Release Date : 2008
Consumer Behaviour In Sport And Events written by Daniel C. Funk and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
Consumer Behavior Knowledge For Effective Sports And Event Marketing
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Author : Lynn R. Kahle
language : en
Publisher: Routledge
Release Date : 2011-01-07
Consumer Behavior Knowledge For Effective Sports And Event Marketing written by Lynn R. Kahle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-07 with Business & Economics categories.
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.