Product Placement In Hollywood Films
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Product Placement In Hollywood Films
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Author : Kerry Segrave
language : en
Publisher: McFarland
Release Date : 2014-11-18
Product Placement In Hollywood Films written by Kerry Segrave and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Performing Arts categories.
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.
Product Placement In Hollywood And Egyptian Films
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Author : Kareem El Damanhoury
language : en
Publisher:
Release Date : 2017-06-02
Product Placement In Hollywood And Egyptian Films written by Kareem El Damanhoury and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-02 with categories.
Comparative Study Of The Practice Of Product Placement In Bollywood And Hollywood Movies
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Author : Shruti Gokhale
language : en
Publisher:
Release Date : 2010
Comparative Study Of The Practice Of Product Placement In Bollywood And Hollywood Movies written by Shruti Gokhale and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Product placement in mass media categories.
Product placement, or placing brands in movies, is a widely recognized practice that dates from the 1980s. This study is a content analysis of product placement in 15 Bollywood and 15 Hollywood movies from 2005 to 2009. Statistical tests showed that there were a significantly higher number of product placements in Hollywood movies that were integrated into the storylines, verbally referred to by characters in the movies, appropriate to the movie scenes, and containing implied endorsements by the actors than product placements in Bollywood movies. However, in terms of duration of the time that brands were onscreen, product placements in Bollywood movies in 2006 and 2007 were significantly greater than in Hollywood movies. The results also showed many similarities between the movie industries in the two countries. Transportation was the most prominent product category followed by electronics in both Bollywood and Hollywood. Brands from both the industries were primarily presented in a positive context and were mainly associated with the primary movie characters. Almost all the products were featured in such a way that their brand names or logos were shown as well their other functional or aesthetic qualities.
Selling James Bond
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Author : Tanya Nitins
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2011-08-08
Selling James Bond written by Tanya Nitins and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Social Science categories.
The character of James Bond for many people is intrinsically linked in their minds with particular brands – Aston Martin, Bollinger, Omega, Smirnoff vodka, and so on. This direct association between character and brand highlights the intrinsic role of product placement in the film industry, and in the James Bond films in particular. Selling James Bond: Product Placement in the James Bond Films provides a comprehensive overview of the history of product placement in the James Bond series – charting the progression of the practice and drawing direct correlations to significant cultural and historical events that impacted upon the number and types of products incorporated into the series. While primarily a financial arrangement, it is also important that the practice of product placement be examined and understood in relation to these cultural contexts, an area of research so far largely ignored by academic study. Through extensive content analysis of the official James Bond film series, as well as utilising directors’ commentary and industry reports, this book illustrates the strong impact specific cultural and historical events have had on the practice of product placement in the series. In doing so, it provides an exciting and in-depth “behind the scenes” look at the James Bond film series, and its complicated and sometimes contentious history of product placement. In the process, it charts the gradual emergence of product placement from the more traditional background shot to becoming so embedded in the actual film narrative that they have become simply yet another method for filmmakers to produce cultural meaning.
Handbook Of Product Placement In The Mass Media
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Author : Mary-Lou Galician
language : en
Publisher: Routledge
Release Date : 2004-05-28
Handbook Of Product Placement In The Mass Media written by Mary-Lou Galician and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-28 with Business & Economics categories.
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
Branded Entertainment
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Author : Jean-Marc Lehu
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Branded Entertainment written by Jean-Marc Lehu and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Manufacturing Realisms
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Author : Winnie Won Yin Wong
language : en
Publisher:
Release Date : 2002
Manufacturing Realisms written by Winnie Won Yin Wong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Through an examination of filmic portrayals of the trademarked product as a signifier of real ownerships and meanings of commodities, this paper is concerned with the conjunction of aesthetic and economic issues of the Product Placement industry in the Hollywood film. It analyzes Product Placement as the embedding of an advertising message within a fictional one, as the insertion of a trademarked object into the realisms of filmic space, and as the incorporation of corporate remakings of the world with film fictions. Product Placement images are therefore seen as a systematic surfacing of frameworks and discourses - legal, corporate, economic, and filmic - as both seamless and disruptive layers in film images and film making.
Could Castaway Have Survived Without Wilson
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Author : Jill Van Sickle
language : en
Publisher:
Release Date : 2003
Could Castaway Have Survived Without Wilson written by Jill Van Sickle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Motion picture industry categories.
The Changing Face Of Product Placement
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Author : Tanya Nitins
language : en
Publisher:
Release Date : 2008
The Changing Face Of Product Placement written by Tanya Nitins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with James Bond films categories.
"Product placement has become a phenomenon in today's film industry, with many films now dependent on the additional revenue generated by these commercial investments. While primarily a financial arrangement, it is also improtant that the practice of product placement be examined and understood in relation to its cultural contexts, an area of research so far largely ignored by academic study. In this thesis, I demonstrate that this commercial practice is intrinsically connected to the surrounding cultural environment films are produced in. More specifically, I believe fluctuations in the number and types of products featured in such "Hollywood" films as the James Bond series, are a direct result of various cultural and historical influences"--Abstract.
Hollywood In The Information Age
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Author : Janet Wasko
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-02
Hollywood In The Information Age written by Janet Wasko and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-02 with Performing Arts categories.
This is a major new assessment of the American movie industry in the 1990's, focusing on the development of new communication technologies such as cable and home video and examining their impact on the production and distribution of motion pictures.