Product Placements Im James Bond Film Spectre
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Product Placements Im James Bond Film Spectre
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Author : Sophie Märzweiler
language : de
Publisher: GRIN Verlag
Release Date : 2022-10-12
Product Placements Im James Bond Film Spectre written by Sophie Märzweiler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-12 with Performing Arts categories.
Studienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 1, Fachhochschule des bfi Wien GmbH, Sprache: Deutsch, Abstract: Diese Arbeit befasst sich im Speziellen mit Product Placements in dem James Bond Film „Spectre“. Ziel ist es, herauszufinden, ob die Produktplatzierungen einen nachweisbaren Werbeeffekt erzeugen. Dabei soll festgestellt werden, ob bei den Unternehmen, die ihre Produkte beworben haben, eine erhöhte Verkaufszahl oder eine unmittelbare Gewinnsteigerung nachweisbar ist. Die konkrete Forschungsfrage lautet demnach: Welche Werbewirkung haben die Produktplatzierungen im James Bond Film „Spectre“ auf die Unternehmen, die ihre Produkte im Film beworben haben? Um die Forschungsfrage zu beantworten, werden Bücher, Zeitungsartikel sowie Onlinequellen herangezogen. Für den theoretischen Teil werden hauptsächlich wissenschaftliche Bücher und Artikel verwendet. In der zweiten Hälfte der Arbeit, in der die Werbewirkung nachgewiesen werden soll, liegt der Fokus stärker auf Onlinequellen und Zeitungsartikeln, da es keine Bücher gibt, die sich konkret mit dem Film „Spectre“ auseinandersetzen. Die ersten zwei Kapitel dieser Arbeit beschäftigen sich mit der Definition von Product Placement und mit der Abgrenzung zu ähnlichen Begriffen. In den weiteren Kapiteln werden die Erscheinungsformen, die Wirkung und die Motive von Product Placements genauer erschlossen. Im letzten Teil der Arbeit wird der James Bond Film „Spectre“ einer genaueren Analyse unterzogen, um die Werbewirkung der Produktplatzierungen zu ermitteln. Für die Umsetzung von Filmproduktionen sind Produzentinnen/Produzenten auf finanzielle und materielle Unterstützung angewiesen. Da Finanzierungsmodelle, wie staatliche Förderungen oder Eigenfinanzierung nicht immer ausreichen die Herstellungskosten eines Films zu decken, wird auf alternative Finanzierungskonzepte, wie das Product Placement (Produktplatzierung), zurückgegriffen. Diesem Finanzierungsmodell bedient sich vor allem die James Bond Filmreihe. Product Placement wird hier seit dem ersten Film eingesetzt und deckt nach 25 James Bond Filmen noch immer einen Großteil der Herstellungskosten. Gleichzeitig suchen Unternehmen neue Wege, um ihre Produkte oder Dienstleistungen zu vermarkten. Herkömmliche und direkte Webemaßnahmen wie zum Beispiel TV-Werbeunterbrechungen, Anzeigen in Zeitungen oder Zeitschriften stoßen zunehmend auf Reaktanz vonseiten der Rezipientinnen/Rezipienten. Aus diesem Grund sind Unternehmen auf der Suche nach alternativen Kommunikationsmitteln. Das Konzept des Product Placements zählt zu einer dieser Alternativen.
Product Placement Im James Bond Film Spectre
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Author : Corinna Walter
language : de
Publisher: GRIN Verlag
Release Date : 2016-09-23
Product Placement Im James Bond Film Spectre written by Corinna Walter and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-23 with Business & Economics categories.
Studienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, , Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist es, den Einfluss von Product Placement am Beispiel des James Bond Films „Spectre“ zu beleuchten. Es soll ermittelt werden, wie stark gerade männliche Filmzuschauer durch die alternative Werbeform in ihrer Markenwahrnehmung beziehungsweise in ihrem Kaufverhalten beeinflusst werden können und wie der Film es schafft, die Exklusivität der platzierten Produkte zu fördern. Der Aufbau des Images verschiedener Produkte und Marken entwickelt sich bereits seit mehreren Jahrzehnten. Aufgrund des begrenzten Umfangs der Arbeit handelt es sich hier nicht um eine Analyse der Produkte im Zeitverlauf. Auch geht es um die Einordnung eines global ausgerichteten Kinofilms in seinen deutschen Kontext. Da seine Verwertung ebenfalls im Fernsehen stattfindet, werden im Folgenden auch Aspekte der Fernsehvermarktung betrachtet. Filmproduktionen werden in der Regel immer teurer aufgrund der steigenden Erwartungshaltung der Zuschauer und Werbeplätze im TV rarer. Product Placement ist ein zusätzliches Instrument der Kommunikationspolitik und bietet weitere Möglichkeiten zur klassischen Werbung bspw. Werbespots und Zeitungsannoncen. Ein bekanntes Beispiel für Product Placement bietet die Filmreihe „James Bond“. Es handelt sich um die Verfilmung verschiedener Fälle eines Geheimagenten, welche seit 1962 produziert werden und von denen bereits 24 Filme existieren. Der Film James Bond dient als Beispiel dieser Arbeit, da hier besonders die Möglichkeiten der Finanzierung von Filmen durch Product Placement nachvollzogen werden können, sowie das Product Placement an sich.
Product Placement In James Bond Filmen
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Author :
language : de
Publisher:
Release Date : 2003
Product Placement In James Bond Filmen written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Product Placement In The James Bond Franchise
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Author : Patricia Lareo
language : en
Publisher:
Release Date : 2010
Product Placement In The James Bond Franchise written by Patricia Lareo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Product placement is a promotional strategy that integrates branded goods into the narrative of a media. An extensive analysis of the James Bond franchise gives a detailed overview over the development of product placement.
The Business Of Film
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Author : Paula Landry
language : en
Publisher: Routledge
Release Date : 2018-06-14
The Business Of Film written by Paula Landry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Art categories.
The updated second edition of this text introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to distribution. Authors Paula Landry and Stephen R. Greenwald offer a practical, hands-on guide to the business aspects of this evolving industry, exploring development, financing, regional/global/online distribution, business models, exhibition, multi-platform delivery, marketing, film festivals, production incentives, VR/AR, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has further been updated to reflect the contemporary media landscape, including analysis on major new players and platforms like Netflix, Amazon, Google and Vimeo, shifting trends due to convergence and disruption from new technology, as well as the rise of independent distribution and emergent mobile and online formats. An eResource also includes downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources.
Selling James Bond
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Author : Tanya Nitins
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2011-08-08
Selling James Bond written by Tanya Nitins and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Social Science categories.
The character of James Bond for many people is intrinsically linked in their minds with particular brands – Aston Martin, Bollinger, Omega, Smirnoff vodka, and so on. This direct association between character and brand highlights the intrinsic role of product placement in the film industry, and in the James Bond films in particular. Selling James Bond: Product Placement in the James Bond Films provides a comprehensive overview of the history of product placement in the James Bond series – charting the progression of the practice and drawing direct correlations to significant cultural and historical events that impacted upon the number and types of products incorporated into the series. While primarily a financial arrangement, it is also important that the practice of product placement be examined and understood in relation to these cultural contexts, an area of research so far largely ignored by academic study. Through extensive content analysis of the official James Bond film series, as well as utilising directors’ commentary and industry reports, this book illustrates the strong impact specific cultural and historical events have had on the practice of product placement in the series. In doing so, it provides an exciting and in-depth “behind the scenes” look at the James Bond film series, and its complicated and sometimes contentious history of product placement. In the process, it charts the gradual emergence of product placement from the more traditional background shot to becoming so embedded in the actual film narrative that they have become simply yet another method for filmmakers to produce cultural meaning.
The Film Buff S Guide
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Author : David Barry
language : en
Publisher: Andrews UK Limited
Release Date : 2023-12-12
The Film Buff S Guide written by David Barry and has been published by Andrews UK Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-12 with Performing Arts categories.
Do you love cinema and want to know more about its history? Are you a film fan looking for an informative yet light-hearted review of the last one hundred and thirty years of the silver screen? If so, you've found what you're looking for! In this book, TV and movie star David Barry takes us on a journey through the history of cinema, from the silent movies at the time of the birth of the industry all the way up to today's CGI-fuelled blockbusters. The author guides us through this huge subject in an easy-to-follow fashion, with amusing facts and hilarious anecdotes peppered throughout the book. Quotes from some of the movie world's best-known lines of dialogue are used to illustrate the narrative, and some amazing trivia is supplied, enabling the reader to impress their friends and acquaintances with little-known geek-level movie facts. With something here for everyone, you'll never be at a loss when answering - or even setting - quiz questions! Whether you're already a movie-buff with plenty of knowledge, or a film fan seeking an understanding of how we got to where we are today, this is the perfect book for you.
Product Placement In James Bond Filmen
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Author : Nadja Tata
language : de
Publisher:
Release Date : 2006
Product Placement In James Bond Filmen written by Nadja Tata and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Practice Oriented Marketing
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer Nature
Release Date : 2023-03-08
Practice Oriented Marketing written by Ralf T. Kreutzer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-08 with Business & Economics categories.
Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thought". Very good! Prof. Dr. Sabine Haller, Berlin School of Economics and Law An indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details. Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universität Marburg Further proof of Ralf T. Kreutzer's special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the truly relevant topics. Prof. Dr. Wolfgang Merkle, UE - University of Europe for Applied Sciences, President Marketing Club Hamburg Particularly noteworthy is the expansion of the classic marketing mix to include the fifth P for personnel. Because in the end, it is still the employees who make good marketing! Prof. Dr. Karsten Kilian, Würzburg-Schweinfurt University of Applied Sciences and Markenlexikon.com Concise language, convincing thought leadership, clear examples and goal-oriented transfer questions form an almost ideal basis for opening up the world of marketing. Univ.-Prof. Dr. Klaus-Peter Wiedmann, Leibniz University Hanover New from the 6th edition Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge.
The World Of James Bond
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Author : Jeremy Black
language : en
Publisher: Rowman & Littlefield
Release Date : 2017-08-17
The World Of James Bond written by Jeremy Black and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-17 with Performing Arts categories.
This book presents an insightful and thoroughly entertaining exploration of the political context of the Bond books and films. Jeremy Black offers a historian’s interpretation from the perspective of the late 2010s, assessing James Bond in terms of the greatly changing world order of the Bond years—a lifetime that stretches from 1953, when the first novel appeared, to the present. Black argues that the Bond novels—the Fleming books as well as the often-neglected novels authored by others after Fleming died in 1964—and films drew on current fears in order to reduce the implausibility of the villains and their villainy. The novels and films also presented potent images of national character, explored the rapidly changing relationship between a declining Britain and an ascendant United States, charted the course of the Cold War and the subsequent post-1990 world, and offered an evolving but always potent demonology. Bond was, and still is, an important aspect of post–World War II popular culture throughout the Western world. This was particularly so after Hollywood launched the filmic Bond, thus making him not only a character designed for the American film market but also a world product and a figure of globalization. Class, place, gender, violence, sex, race—all are themes that Black scrutinizes through the ongoing shifts in characterization and plot. His well-informed and well-argued analysis provides a fascinating history of the enduring and evolving appeal of James Bond.