Products And Services For A Global Market
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Global Marketing Management
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Author : Masaaki (Mike) Kotabe
language : en
Publisher:
Release Date : 2004
Global Marketing Management written by Masaaki (Mike) Kotabe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Globalization : Globalization Imperative - Global marketing environment : Global Economic Environment - Financial Environment - Global Cultural Environment and Buying Behavior - Political and Legal Environment - Development of competitive marketing strategy : Global Marketing Research - Global Segmentation and Positioning - Global Marketing Strategies - Global Market-Entry Strategies - Global Sourcing Strategy: R & D, Manufacturing, and Marketing Interfaces - Global marketing strategy development : Global Product Policy Decisions I: Developing New Products for Global Markets - Global Product Policy Decisions II: Marketing Products and Services - Global Pricing - Communicating with the World Consumer - Sales Management - Global Logistics and Distribution - Export and Import Management - Managing global operations : Planning, Organization, and Control of Global Marketing Operations - Global Marketing and the Internet.
Globalization Of Consumer Markets
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2014-02-04
Globalization Of Consumer Markets written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Business & Economics categories.
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader’s knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals’success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.
Products And Services For A Global Market
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Author :
language : en
Publisher:
Release Date : 2017
Products And Services For A Global Market written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Export marketing categories.
Global And Local Strategies Regarding Products And Prices Communication Between Global Brands And Global Markets
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Author : Ender Gülcan
language : en
Publisher: GRIN Verlag
Release Date : 2017-10-09
Global And Local Strategies Regarding Products And Prices Communication Between Global Brands And Global Markets written by Ender Gülcan and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-09 with Business & Economics categories.
Document from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Northumbria University, language: English, abstract: This paper deals with global and strategies regarding products and prices. The second part is about the analysis of the target market of Haagen Dazs. According to Keegan and Green a product is a “good, service, or idea with both, tangible and intangible attributes that collectively create value for a buyer or user”. The management decision, which product and brand strategies should be followed within the global market, is the indispensably crucial core of international marketing. What is understood as a product covers not only the functional physical object which is sold, but also the packaging and supporting services which together constitute the value brought to and bought by the customer. The globalization led to the product standardization strategy. The standardization strategy aims to market products in multiple markets, which are essentially the same in respect of the product itself and the sales and promotion activities, the advertising activities and the distribution channels.
Global Marketing For The Digital Age
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Author : Bill Bishop
language : en
Publisher: N T C Business Books
Release Date : 1999
Global Marketing For The Digital Age written by Bill Bishop and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Current business coin urges companies to "think global" That sounds easy, given the proliferation of the World Wide Web, Smart Cards, E-mail, databases and other wired technology. But how do you discover the opportunities in the global market? How do you assess the technological, economic, political, cultural and competitive environments of potential foreign markets? And how can trade organizations and International business structures help in your online marketing plan? Written in an easy and entertaining style with numerous real-life case studies, Global Marketing for the Digital Age provides answers to: -- What new business opportunities are possible using digital technology -- Which countries are using digital technology and which ones need to catch up -- How a localized company can become global without a large capital investment -- Creating a global marketing vision -- Step-by-step strategies for using digital importing and exporting virtual global networking, international information management -- How to use digital and online technology to promote your business -- Ratings of all major trading players according to digital capabilities, political and economic stability and business culture -- Complete online resource listing of global marketing reference tools, including trade commissions, associations, brokers and others In this competitive business environment where companies can't afford not to expand beyond their own borders, Global Marketing for the Digital Age is a vital tool for business owners, corporate marketers and consultants.
Global Marketing Management
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Author : Gustavo Morales
language : en
Publisher: Scientific e-Resources
Release Date : 2018-07-02
Global Marketing Management written by Gustavo Morales and has been published by Scientific e-Resources this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-02 with categories.
Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.
International Marketing Strategy
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Author : Frank Bradley
language : en
Publisher:
Release Date : 1991
International Marketing Strategy written by Frank Bradley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
International marketing strategies are examined, from an analysis of political, social, business and competitive environments, to the the development of strategies to enter international markets. The author assesses how to select international markets, customers and how to develop products. He explains how to develop marketing programmes for businesses in consumer products, industrial products and service industries. The book incorporates teaching and learning aids, case studies, end-of-chapter discussion questions and references.
Services In The Global Market
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Author : Jacques A.E. Nusbaumer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Services In The Global Market written by Jacques A.E. Nusbaumer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Service activities are at the heart of a major economic revolution taking place all around us. This new economic revolution is equivalent to the Industrial Revolution in the eighteenth century, the rise of the guilds in the Middle Ages, and the shift from a hunter/gatherer economy to an agricultural/pastoral economy at the dawn of recorded history when organized agriculture first led to the development of towns and the invention of writing. In this new revolution, computers, factory robots, and completely automated factories are rapidly reducing the need for physi cal labor in production. At the same time, sophisticated agricultural machinery, fertilizers, pesticides, and biogenetic engineering have reduced and will continue to reduce the physical labor involved in growing food. In the new economy that will emerge from this revolution, most people will earn their living by working in services. Like all revolutions, the new economic revolution is troublesome because it brings with it major changes in everyday life, both at home and in the workplace. Change creates uncertainty about the future and am biguity in the interpretation of economic trends. The new revolution is also troublesome because it adds to the complexity of economic organiza tion and removes more people from the direct production of physical goods. In the new economy, more and more jobs will be based on the application of specialized knowledge and the manipulation of information with computers, a long step away from "real" jobs like growing wheat and assembling cars.
Global Marketing Management
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Author : Kiefer Lee
language : en
Publisher: Oxford University Press, USA
Release Date : 2005
Global Marketing Management written by Kiefer Lee and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.
Global Vs Local Marketing An Analysis Of The Usefulness For Global Companies
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Author : Valea Adams
language : en
Publisher: GRIN Verlag
Release Date : 2017-01-04
Global Vs Local Marketing An Analysis Of The Usefulness For Global Companies written by Valea Adams and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-04 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, The FOM University of Applied Sciences, Hamburg, language: English, abstract: This seminar paper evaluates the dimensions of standardized global marketing and local marketing for global companies by starting with a short insight into globalization and global firms in general, followed by an illustration of the global-local dilemma, that forces a decision on the choice between selling the same product across all boundaries and the implementation of local marketing strategies in order to respond to regional differences. The term paper continues with an explanation of local and standardized global marketing, exemplified by the global players McDonald’s and Apple and concludes with a comparison of both approaches. The debate on standardization and adaptation in marketing has sparked a debate for decades. Dating back to Levitt, who is one of the leading advocates of the standardization approach in marketing, many other researchers followed Levitt’s argument about the homogenization of consumer markets. However, critics of this thesis argue, that just a just a few products can be easily standardized in a global manner. Kotler argues that national marketing can’t be simply extended to an international level as consumer behavior significantly varies depending on the country. Today, virtually every major company is forced to compete in the global market. And global marketers need to navigate through diverse cultures that go along with unpredicted rules and differences. Companies that are taking their business global and aim to successfully sell their products and services in foreign markets face many challenges. The most challenging decision in this progress is the degree of standardization or adaptation in the firm’s operations. Many companies have understood the importance of global activities.