Produktmanagement
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The Product Management Handbook
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Author : Richard S. Handscombe
language : en
Publisher: McGraw-Hill Companies
Release Date : 1989-01
The Product Management Handbook written by Richard S. Handscombe and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01 with Business & Economics categories.
Successful Product Management
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Author : Klaus J. Aumayr
language : en
Publisher: Springer Nature
Release Date : 2023-02-07
Successful Product Management written by Klaus J. Aumayr and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-07 with Business & Economics categories.
Dieser Sammelband der Sales Excellence für den Jahrgang 2018 bietet Ihnen fundiertes Fachwissen im Bereich Vertrieb Wenn Sie im Bereich Vertrieb arbeiten, ist dieser Sammelband genau das Richtige für Sie. Er vereint alle zwölf Ausgaben der Sales Excellence aus dem Jahr 2018, der wichtigsten Fachzeitschrift für Vertrieb in Deutschland. Jeden Monat werden dort aktuelle Problemstellungen dieses Bereiches von bekannten Autoren behandelt. Häufig spielen dabei Themen wie Kundenbetreuung und Vertriebsprozesse eine entscheidende Rolle. Der Sammelband richtet sich an alle, die mit Vertrieb zu tun haben, beispielsweise Geschäftsführer, Vertriebsmitarbeiter oder Handelsvertreter. Sales Experience sammelt nicht nur sorgfältig recherchierte Fachinformationen, sondern bietet dem Leser darüber hinaus auch hilfreiche Tipps für die praktische Umsetzung.
Successful Product Management
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Author : Stephen Morse
language : en
Publisher: Kogan Page Publishers
Release Date : 1998
Successful Product Management written by Stephen Morse and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This title offers practical advice on the product management system, covering all aspects of the product manager's tasks, such as product strategy, planning, development, marketing, profitability and branding. There are examples and checklists.
Product Management
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Author : Donald R. Lehmann
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2002
Product Management written by Donald R. Lehmann and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Administración de productos categories.
A comprehensive collection of vital discussions that include the role of the product manager, brand equity, product management strategy, technology incorporation, promotional activities and global aspirations.
Profitable Product Management
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Author : Richard A. Collier
language : en
Publisher: Routledge
Release Date : 1995
Profitable Product Management written by Richard A. Collier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Profitable Product Management presents a complete overview of the key issues and activities of the 1990s in product and brand management. Providing cogent insights, the book offers new approaches to help managers handle products and brands more effectively and profitably in all business sectors. Key features of the text include comprehensive coverage of all key strategy and implementation issues; useful end-chapter checklists and review questions; relevant anecdotes and timely examples; coverage of all products - industrial, consumer, services and concentration on job effectiveness and improving product and profit performance. Profitable Product Management is for all managers responsible for product marketing and improving product performance. It will also prove invaluable for new or aspiring product managers and marketing students with a particular interest in this area.
Successful Product Management
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Author : Stephen Morse
language : en
Publisher:
Release Date : 1994
Successful Product Management written by Stephen Morse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Marketing categories.
This guide focuses on the skills and techniques required by the product manager. It offers a practical approach to the product management system, covering such key tasks as product strategy, planning, the development of products, marketing, profitability and branding. Detailed examples and checklists used throughout the text aim to guide those managers new to marketing.
Strategisches Produktmanagement Nach Open Product Management Workflow
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Author : Frank Lemser
language : de
Publisher: BoD – Books on Demand
Release Date : 2019-07-26
Strategisches Produktmanagement Nach Open Product Management Workflow written by Frank Lemser and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-26 with Business & Economics categories.
Das Buch »Strategisches Produktmanagement« ist der Einstieg in das Thema Produktmanagement nach dem Open Product Management Workflow. Achtung: Die im Buch erwähnten Werkzeuge und Vorlagen sind bewusst nicht enthalten, sondern werden nur zu den Schulungen ausgegeben, da diese zum Teil erklärungsbedürftig sind und deren Anwendung an praktischen Beispielen besprochen und gemeinsam geübt wird. Neben den allgemeinen Fragen zu den Aufgaben, der Organisation von Produktmanagement sowie Rollen im Produktmanagement, wird vor allen Dingen Schritt für Schritt erklärt, wie Sie zu einer Entscheidungsvorlage, respektive Businessplan kommen, der ausschließlich auf Marktfakten basiert. Somit vermeiden Sie Fehlinvestitionen und verringern die Diskussionen über Strategien und zukünftige Produkte. An einem Beispielprodukt namens »SelfBackup« wird Ihnen nachvollziehbar aufgezeigt, wie ein innovatives Produkt auf der Basis von Marktfakten entsteht. Von den Interviews mit Marktteilnehmern, über das Identifizieren von Problemen, Persona sowie einfachste Analysen werden letztendlich sämtliche Strategien abgeleitet, deren Ergebnisse im Businessplan konsolidiert werden. Darüber hinaus enthält das Buch »Strategisches Produktmanagement« nach Open Product Management Workflow zahlreiche weitere Tipps und Beispiele aus der Praxis. Das Buch Strategisches Produktmanagement ist das erste Buch und die Basis für die weiteren Bücher »Technisches Produktmanagement« und »Erfolgreiches Go-to-Market« nach Open Product Management Workflow. Wie bereits erwähnt können Sie sich das Buch »Strategisches Produktmanagement« auch kostenfrei auf der proProduktmanagement Webseite herunterladen und sich in Ruhe in die Bedeutung des strategischen und marktgerechten Produktmanagements einlesen. Somit schaffen Sie für sich auch die Grundlage für die weiteren Schritte wie Technisches Produktmanagement sowie ein erfolgreiches Go-to-Market.
Praxishandbuch Produktmanagement
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Author : Erwin Matys
language : de
Publisher: Campus Verlag
Release Date : 2005
Praxishandbuch Produktmanagement written by Erwin Matys and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Globales Produktmanagement
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Author :
language : en
Publisher:
Release Date : 2018
Globales Produktmanagement written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
The Pdma Toolbook 3 For New Product Development
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Author : Abbie Griffin
language : en
Publisher: John Wiley & Sons
Release Date : 2007-09-28
The Pdma Toolbook 3 For New Product Development written by Abbie Griffin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-28 with Technology & Engineering categories.
The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management.