The Product Management Handbook
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The Product Manager S Handbook
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Author : Linda Gorchels
language : en
Publisher: McGraw-Hill Companies
Release Date : 2000
The Product Manager S Handbook written by Linda Gorchels and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with New products categories.
"This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--BOOK JACKET.
The Product Managers Handbook 3e
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Author : Linda Gorchels
language : en
Publisher: McGraw Hill Professional
Release Date : 2005-11-28
The Product Managers Handbook 3e written by Linda Gorchels and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-28 with Business & Economics categories.
Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
The Product Manager S Field Guide
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Author : Linda Gorchels
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-02-12
The Product Manager S Field Guide written by Linda Gorchels and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-12 with Business & Economics categories.
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
The Product Manager S Handbook 4 E
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Author : Linda Gorchels
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-08-17
The Product Manager S Handbook 4 E written by Linda Gorchels and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-17 with Business & Economics categories.
The essential guide to seamless product management for today’s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar—regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance—whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. The Product Manager’s Handbook shows you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that produces satisfying products—from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to: Balance breakthroughs and line extensions Create business cases—including competitive assessment, market requirements, and risk reduction Conduct gate reviews and beta testing and manage scope creep Get everything in order for a smooth product launch For those who manage existing lines, this guide provides: Specific tips for each of the 4Rs of product life-cycle management Brand guidelines Approaches to customer message management Advice on working with sales and the channel Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. The Product Manager’s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products—and beat the competition at every turn.
The Product Manager S Handbook
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Author : Linda Gorchels
language : en
Publisher:
Release Date : 2006-01
The Product Manager S Handbook written by Linda Gorchels and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01 with New products categories.
Accompanying CD-ROM contains ... "all 10 of the worksheets from the book, as well as a few figures ... converted to worksheets specifically for this CD ... [and] a few items from the Product Manger's Field Guide -- providing you with a total of more than 20 worksheets, templates, and checklists to adapt, amend, adjust and manipulate."--Page [391].
The Product Book How To Become A Great Product Manager
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Author : Product School
language : en
Publisher:
Release Date : 2017-05
The Product Book How To Become A Great Product Manager written by Product School and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05 with Business & Economics categories.
"Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!
The Secret Product Manager Handbook
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Author : Nils Davis
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-03-05
The Secret Product Manager Handbook written by Nils Davis and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-05 with categories.
"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management)
The Product Manager S Field Guide
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Author : Gorchels
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 2004-06
The Product Manager S Field Guide written by Gorchels and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06 with New products categories.
Linda Gorchels's bestselling The Product Manager's Handbook introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in The Product Manager's Field Guide, Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage.The Product Manager's Field Guide tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace.
Product Leadership
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Author : Jay Harel
language : en
Publisher: CreateSpace
Release Date : 2014-02-01
Product Leadership written by Jay Harel and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-01 with Business & Economics categories.
Product managers are the unsung heroes of the technology industry. They carry a significant load and seldom get the credit they deserve. You hear about rockstar programmers and meet sales people in their shiny suites and polished shoes, while product managers stay in the back. People seem to think (hope?) that a technology company could consist of engineers building products, sales people selling them and pretty much nothing in between. This fantasy of free and efficient information flow looks great on paper, but doesn't work in reality. This practical handbook will guide you through the roller coaster ride of the product life cycle. You will find it useful whether you are a product manager yourself or work with product management professionals. It's comprised of short and largely independent chapters, so you can read it in small portions or all at once. Each chapter deals with one aspect of product management and covers best practices and pitfalls to avoid. The sum total will give you a clear sense of how product management is done right. Product managers are the essential glue that holds everything together. Read this book and learn how to become one of the best.
Product Management In Practice
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Author : Matt LeMay
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2017-11-08
Product Management In Practice written by Matt LeMay and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-08 with Business & Economics categories.
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad