Prognosen In Der Marktforschung Die Eignung Der Demokratischen Marktforschung Zur Formulierung Von Prognosen
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Prognosen In Der Marktforschung Die Eignung Der Demokratischen Marktforschung Zur Formulierung Von Prognosen
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Author : Lieselotte Opitz
language : de
Publisher:
Release Date : 1969
Prognosen In Der Marktforschung Die Eignung Der Demokratischen Marktforschung Zur Formulierung Von Prognosen written by Lieselotte Opitz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with categories.
Prognosen In Der Marktforschung
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Author : Lieselotte Opitz
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-13
Prognosen In Der Marktforschung written by Lieselotte Opitz and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-13 with Business & Economics categories.
Beinahe mit jedem Auftrag an die Marktforschung aus den Bereichen Wirtschaft und Politik ist die Forderung nach prognostischen Aussagen ver knüpft. Selbst wenn dieses Anliegen nicht explizit vorgetragen wird, unter liegt nahezu jedes Umfrageergebnis in der Marktforschung einer Interpreta tion im Hinblick auf seine Relevanz für die künftige Entwicklung bestimmter Sachverhalte. Wenn die Fragen: "Lesen Sie Zeitung? Haben Sie zufällig gestern eine Zeitung gelesen?" beispielsweise 72 Prozent Leser pro Tag ermitteln, dann interpretiert der Werbeplaner dieses Ergebnis prognostisch. Die Placierung einer Anzeige in allen Tageszeitungen bedeutet für ihn, daß 72 Prozent der Bevölkerung durch diese Werbebotschaft maximal erreicht wer den. Ob es sich nun um die Zahl der Leser pro Tag einer Zeitung, um das Image eines Markenartikels oder die Einstellung zum Bundeskanzler handelt - der artige Informationen werden nur selten ausschließlich als Daten über die Vergangenheit oder Gegenwart aufgenommen. Ihr Wert liegt vielmehr in der mehr oder weniger bewußten Projektion auf die Zukunft. Das "savoir pour prevoir" eines Comte steckt also in jeder Ziffer, die durch die Marktforschung gewonnen wird. Die Projektion vergangener Entwicklungstendenzen auf die Zukunft impli ziert die Annahme, daß die Erscheinungen der Realität sich regelmäßig, d. h.
Die Eignung Der Demoskopischen Marktforschung Zur Formulierung Von Prognosen
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Author :
language : de
Publisher:
Release Date : 1969
Die Eignung Der Demoskopischen Marktforschung Zur Formulierung Von Prognosen written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with categories.
The Handbook Of Online Marketing Research Knowing Your Customer Using The Net
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Author : Joshua Grossnickle
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-10-02
The Handbook Of Online Marketing Research Knowing Your Customer Using The Net written by Joshua Grossnickle and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-02 with Business & Economics categories.
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Collaborative Customer Relationship Management
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Author : Alexander H. Kracklauer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-07
Collaborative Customer Relationship Management written by Alexander H. Kracklauer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Spinning The Semantic Web
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Author : Dieter Fensel
language : en
Publisher: MIT Press
Release Date : 2005
Spinning The Semantic Web written by Dieter Fensel and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computers categories.
A guide to the Semantic Web, which will transform the Web into a structured network of resources organized by meaning and relationships.
Strategy For Managing Complex Systems
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Author : Fredmund Malik
language : en
Publisher: Campus Verlag
Release Date : 2016-05-12
Strategy For Managing Complex Systems written by Fredmund Malik and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-12 with Business & Economics categories.
"Malik demonstrates that management and management theory have strong foundations in systems science, and most specifically in a certain type of cybernetics of truly complex systems, of organismic, self-organizing, and evolving systems. This book provides the basics on how to create robust, functional, and sustainably viable systems. One of the reasons why it has become a classic on management cybernetics, now in its 11th edition, is that the strategies and heuristic principles of complexity management are still relevant - now more than ever."--Back cover.
Misguided Virtue
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Author : David Henderson
language : en
Publisher:
Release Date : 2001
Misguided Virtue written by David Henderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
The author argues that the doctrine of corporate social responsibility will damage prosperity in poor countries as well as rich.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Processual Sociology
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Author : Andrew Abbott
language : en
Publisher: University of Chicago Press
Release Date : 2016-03-07
Processual Sociology written by Andrew Abbott and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-07 with Social Science categories.
For the past twenty years, noted sociologist Andrew Abbott has been developing what he calls a processual ontology for social life. In this view, the social world is constantly changing—making, remaking, and unmaking itself, instant by instant. He argues that even the units of the social world—both individuals and entities—must be explained by these series of events rather than as enduring objects, fixed in time. This radical concept, which lies at the heart of the Chicago School of Sociology, provides a means for the disciplines of history and sociology to interact with and reflect on each other. In Processual Sociology, Abbott first examines the endurance of individuals and social groups through time and then goes on to consider the question of what this means for human nature. He looks at different approaches to the passing of social time and determination, all while examining the goal of social existence, weighing the concepts of individual outcome and social order. Abbott concludes by discussing core difficulties of the practice of social science as a moral activity, arguing that it is inescapably moral and therefore we must develop normative theories more sophisticated than our current naively political normativism. Ranging broadly across disciplines and methodologies, Processual Sociology breaks new ground in its search for conceptual foundations of a rigorously processual account of social life.