Promoting Risk
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Promoting Risk
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Author : Robert A. Stallings
language : en
Publisher: Transaction Publishers
Release Date : 1995-01-01
Promoting Risk written by Robert A. Stallings and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with Social Science categories.
According to Stallings, the earthquake threat has failed to achieve the status of a fully constructed social problem, owing to the nature of the resources available to risk promoters and the strategy and tactics they have used to promote the risk of earthquakes. The results of his examination of a "partially" constructed social problem will prove useful not only to those exploring the dynamics of the social problems process, but also to those who study risk, public policy making, and environmental issues where risk is involved.
Brand Risk
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Author : David Abrahams
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2008
Brand Risk written by David Abrahams and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of accepted techniques for the evaluation of brand exposures - whether in response to the ambitions of a key business project, new market conditions or in answer to shareholder concern.
Social Media Risk And Governance
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Author : Phil Mennie
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-10-03
Social Media Risk And Governance written by Phil Mennie and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-03 with Business & Economics categories.
Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts which professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.
Promoting Behavioral Health And Reducing Risk Among College Students
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Author : M. Dolores Cimini
language : en
Publisher: Routledge
Release Date : 2018-06-14
Promoting Behavioral Health And Reducing Risk Among College Students written by M. Dolores Cimini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Psychology categories.
Promoting Behavioral Health and Reducing Risk Among College Students synthesizes the large body of research on college students’ behavioral health and offers guidance on applying evidence-based prevention and early intervention strategies using a comprehensive public health framework. Chapters authored by leading researchers and practitioners address a broad spectrum of important behavioral health issues, interventions, and challenges. Moving beyond a theoretical discussion to strategies for implementation, this book addresses the special issues and potential barriers faced by practitioners as they translate research to practice, such as resource limitations, organizational resistance, challenges to program sustainability, and the unique needs of special populations. This cutting-edge compendium will appeal to both practitioners and researchers involved in providing prevention, early intervention, and treatment services for college students.
Promoting Risk Financing In The Asia Pacific Region
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Author : S. V. R. K. Prabhakar
language : en
Publisher:
Release Date :
Promoting Risk Financing In The Asia Pacific Region written by S. V. R. K. Prabhakar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Electronic book categories.
Integrated Marketing Communications In Risk And Crisis Contexts
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Author : Robert S. Littlefield
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-03-09
Integrated Marketing Communications In Risk And Crisis Contexts written by Robert S. Littlefield and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-09 with Language Arts & Disciplines categories.
Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.
Communication And Health
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Author : Charlene Elliott
language : en
Publisher: Springer Nature
Release Date : 2022-01-01
Communication And Health written by Charlene Elliott and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Social Science categories.
This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
Promoting Risk Insurance In The Asia Pacific Region
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Author : S. V. R. K. Prabhakar
language : en
Publisher:
Release Date :
Promoting Risk Insurance In The Asia Pacific Region written by S. V. R. K. Prabhakar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Electronic book categories.
Consumer Perception Of Product Risks And Benefits
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Author : Gerard Emilien
language : en
Publisher: Springer
Release Date : 2017-03-14
Consumer Perception Of Product Risks And Benefits written by Gerard Emilien and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-14 with Business & Economics categories.
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
The Social Roots Of Risk
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Author : Kathleen Tierney
language : en
Publisher: Stanford University Press
Release Date : 2014-07-23
The Social Roots Of Risk written by Kathleen Tierney and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-23 with Social Science categories.
“This book about risk and disaster—and how they get amplified—is fascinating and hugely important as we face an ever-more-turbulent world.” —Rebecca Solnit, award-winning author of A Field Guide to Getting Lost The first decade of the twenty-first century saw a remarkable number of large-scale disasters. Earthquakes in Haiti and Sumatra underscored the serious economic consequences that catastrophic events can have on developing countries, while 9/11 and Hurricane Katrina showed that first world nations remain vulnerable. The Social Roots of Risk argues against the widespread notion that cataclysmic occurrences are singular events, driven by forces beyond our control. Instead, Kathleen Tierney contends that disasters of all types—be they natural, technological, or economic—are rooted in common social and institutional sources. Put another way, risks and disasters are produced by the social order itself—by governing bodies, organizations, and groups that push for economic growth, oppose risk-reducing regulation, and escape responsibility for tremendous losses when they occur. Considering a wide range of historical and looming events—from a potential mega-earthquake in Tokyo that would cause devastation far greater than what we saw in 2011, to BP’s accident history prior to the 2010 blowout—Tierney illustrates trends in our behavior, connecting what seem like one-off events to illuminate historical patterns. Like risk, human resilience also emerges from the social order, and this book makes a powerful case that we already have a significant capacity to reduce the losses that disasters produce. A provocative rethinking of the way that we approach and remedy disasters, The Social Roots of Risk leaves readers with a better understanding of how our own actions make us vulnerable to the next big crisis—and what we can do to prevent it. “Brilliant . . . Drawing on a trove of timely case studies, Tierney analyses how factors such as speculative finance and rampant development allow natural and economic blips to tip more easily into catastrophe.” —Nature