Promoting Your Radio Station Year Round
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Promoting Your Radio Station Year Round
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Author : National Association of Broadcasters. Public Relations Service
language : en
Publisher:
Release Date : 1968
Promoting Your Radio Station Year Round written by National Association of Broadcasters. Public Relations Service and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Radio stations categories.
Radios Niche Marketing Revolution Futuresell
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Author : Ashley Herweg
language : en
Publisher: Taylor & Francis
Release Date : 1997-06-30
Radios Niche Marketing Revolution Futuresell written by Ashley Herweg and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06-30 with Language Arts & Disciplines categories.
Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.
Make Control Your Lifetime Goal
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Author :
language : en
Publisher:
Release Date : 1985
Make Control Your Lifetime Goal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Hypertension categories.
Billboard
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Author :
language : en
Publisher:
Release Date : 1997-12-27
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12-27 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Daytime Broadcast Stations
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Author : United States. Congress. House. Interstate and Foreign Commerce
language : en
Publisher:
Release Date : 1960
Daytime Broadcast Stations written by United States. Congress. House. Interstate and Foreign Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with categories.
Billboard
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Author :
language : en
Publisher:
Release Date : 1945-07-07
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1945-07-07 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Billboard
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Author :
language : en
Publisher:
Release Date : 2002-11-23
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-23 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Billboard
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Author :
language : en
Publisher:
Release Date : 1972-06-10
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972-06-10 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Daytime Broadcast Stations
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Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
language : en
Publisher:
Release Date : 1960
Daytime Broadcast Stations written by United States. Congress. House. Committee on Interstate and Foreign Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with Radio categories.
Considers H.R. 6676 and identical H.R. 6868, H.R. 8286, H.R. 9627, and H.R. 10275, to amend the Communications Act of 1934 to permit radio stations licensed for operation during daylight hours to broadcast at least from 6 a.m. to 6 p.m. due to seasonal daylight variation.
News For Farmer Cooperatives
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Author :
language : en
Publisher:
Release Date :
News For Farmer Cooperatives written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Agriculture, Cooperative categories.