Propaganda Persuasione
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Techniques Of Propaganda And Persuasion
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Author : Magedah Shabo
language : en
Publisher: Prestwick House Inc
Release Date : 2008
Techniques Of Propaganda And Persuasion written by Magedah Shabo and has been published by Prestwick House Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising categories.
Propaganda Persuasion
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Author : Garth S. Jowett
language : en
Publisher: SAGE Publications
Release Date : 2014-03-04
Propaganda Persuasion written by Garth S. Jowett and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-04 with Language Arts & Disciplines categories.
Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.
Propaganda Persuasion
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Author : Garth S. Jowett
language : en
Publisher: SAGE Publications
Release Date : 2018-08-24
Propaganda Persuasion written by Garth S. Jowett and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-24 with Language Arts & Disciplines categories.
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen student understanding. New illustrations and photos add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.
Propaganda And Persuasion
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Author : Garth Jowett
language : en
Publisher: SAGE
Release Date : 2006
Propaganda And Persuasion written by Garth Jowett and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Education categories.
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.
Propaganda And Democracy
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Author : J. Michael Sproule
language : en
Publisher: Cambridge University Press
Release Date : 1997
Propaganda And Democracy written by J. Michael Sproule and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Performing Arts categories.
A study of propaganda in relation to twentieth-century democracy.
Propaganda Persuasion And The Great War
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Author : Pier Paolo Pedrini
language : en
Publisher: Routledge
Release Date : 2017-08-07
Propaganda Persuasion And The Great War written by Pier Paolo Pedrini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-07 with History categories.
How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of consensus". The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy". In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists "hidden persuaders" who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.
Propaganda And The Ethics Of Persuasion Second Edition
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Author : Randal Marlin
language : en
Publisher: Broadview Press
Release Date : 2013-09-30
Propaganda And The Ethics Of Persuasion Second Edition written by Randal Marlin and has been published by Broadview Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-30 with Philosophy categories.
This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.
Propaganda Power And Persuasion
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Author : David Welch
language : en
Publisher: Bloomsbury Publishing
Release Date : 2013-11-27
Propaganda Power And Persuasion written by David Welch and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-27 with Political Science categories.
As Philip Taylor has written, 'The challenge (of the modern information age) is to ensure that no single propaganda source gains monopoly over the information and images that shape our thoughts. If this happens, the war propagandists will be back in business again.' Propaganda came of age in the Twentieth Century. The development of mass- and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic features of propaganda, and how can it be defined? The distinguished contributors to this book trace the development of techniques of 'opinion management' from the First World War to the current conflict in Afghanistan. They reveal how state leaders and spin-doctors operating at the behest of the state, sought to shape popular attitudes - at home and overseas - endeavouring to harness new media with the objective of winning hearts and minds. The book provides compelling evidence of how the study and practice of propaganda today is shaped by its history.
Propaganda And Mass Persuasion
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Author : Nicholas J. Cull
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2003-07-15
Propaganda And Mass Persuasion written by Nicholas J. Cull and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-15 with Social Science categories.
A truly international, authoritative A–Z guide to five centuries of propaganda, in both wartime and peacetime, which covers key moments, techniques, concepts, and some of the most influential propagandists in history. This fascinating survey provides a comprehensive introduction to propaganda, its changing nature, its practitioners, and its impact on the past five centuries of world history. Written by leading experts, it covers the masters of the art from Joseph Goebbels to Mohandas Gandhi and examines enormously influential works of persuasion such as Uncle Tom's Cabin, techniques such as films and posters, and key concepts like black propaganda and brainwashing. Case studies reveal the role of mass persuasion during the Reformation, and wars throughout history. Regional studies cover propaganda superpowers, such as Russia, China, and the United States, as well as little-known propaganda campaigns in Southeast Asia, Ireland, and Scandinavia. The book traces the evolution of propaganda from the era of printed handbills to computer fakery, and profiles such brilliant practitioners of the art as Third Reich film director Leni Riefenstahl and 19th-century cartoonist Thomas Nast, whose works helped to bring the notorious Boss Tweed to justice.
Propaganda And Persuasion
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Author : Garth S. Jowett
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1992-07-30
Propaganda And Persuasion written by Garth S. Jowett and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-07-30 with Language Arts & Disciplines categories.
In this revised and expanded edition of the bestselling textbook, Jowett and O'Donnell examine the age-old art of propaganda and a related form of communication - persuasion - from a communication perspective. They present an overview of the history of propaganda, a review of the social scientific research on its effects, and an examination of its applications. New material included covers the Middle East conflict, the Cold War and glasnost, as well as propaganda as it relates to women.