Propaganda And Persuasion
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Propaganda And Persuasion
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Author : Garth Jowett
language : en
Publisher: SAGE
Release Date : 2006
Propaganda And Persuasion written by Garth Jowett and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Education categories.
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.
Propaganda Persuasion
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Author : Garth S. Jowett
language : en
Publisher: SAGE Publications
Release Date : 2014-03-04
Propaganda Persuasion written by Garth S. Jowett and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-04 with Language Arts & Disciplines categories.
Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.
Techniques Of Propaganda And Persuasion
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Author : Magedah Shabo
language : en
Publisher: Prestwick House Inc
Release Date : 2008
Techniques Of Propaganda And Persuasion written by Magedah Shabo and has been published by Prestwick House Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising categories.
Propaganda Persuasion
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Author : Garth S. Jowett
language : en
Publisher: SAGE Publications
Release Date : 2018-08-24
Propaganda Persuasion written by Garth S. Jowett and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-24 with Language Arts & Disciplines categories.
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen student understanding. New illustrations and photos add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.
Propaganda And Persuasion
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Author : Garth S. Jowett
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1992-07-30
Propaganda And Persuasion written by Garth S. Jowett and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-07-30 with Language Arts & Disciplines categories.
In this revised and expanded edition of the bestselling textbook, Jowett and O'Donnell examine the age-old art of propaganda and a related form of communication - persuasion - from a communication perspective. They present an overview of the history of propaganda, a review of the social scientific research on its effects, and an examination of its applications. New material included covers the Middle East conflict, the Cold War and glasnost, as well as propaganda as it relates to women.
Propaganda Persuasion And The Great War
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Author : Pier Paolo Pedrini
language : en
Publisher: Routledge
Release Date : 2017-08-07
Propaganda Persuasion And The Great War written by Pier Paolo Pedrini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-07 with History categories.
How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of consensus". The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy". In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists "hidden persuaders" who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.
Readings In Propaganda And Persuasion
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Author : Garth S. Jowett
language : en
Publisher: SAGE
Release Date : 2006
Readings In Propaganda And Persuasion written by Garth S. Jowett and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.
"This collection of readings in propaganda and persuasion is designed to serve as either a companion to Jowett and O'Donnell's text Propaganda and Persuasion or as a single class resource. The contents range from seminal essays by Jacques Ellul, Kenneth Burke, and Paul M.A. Linebarger to articles by well-known writers on propaganda such as Philip Taylor and David Culbert to new essays about responses to 9/11, the treatment of Afghan women, persuasion in the built environment, and public diplomacy as propaganda. Also included are analyses of the relationship between rhetoric and propaganda, essays about the definition of propaganda, propaganda in the Boston Massacre of the American Revolution, the Bolshevik Revolution, and American, British, and German propaganda during World War II, and brainwashing in the Korean War." -- Publisher.
Propaganda And Persuasion
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Author : Garth S. Jowett
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1999-08-27
Propaganda And Persuasion written by Garth S. Jowett and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-08-27 with Language Arts & Disciplines categories.
Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded, building on the book's previous excellence. Authors Garth S. Jowett and Victoria O'Donnell offer a broad and intelligent scope of propaganda and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda, media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case studies, and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda. Copyright © Libri GmbH. All rights reserved.
Techniques Of Propaganda Persuasion
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Author : Magedah Shabo
language : en
Publisher:
Release Date : 2008
Techniques Of Propaganda Persuasion written by Magedah Shabo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising categories.
Techniques Of Propaganda Persuasion
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Author : MAGEDAH E. SHABO
language : en
Publisher:
Release Date : 2021
Techniques Of Propaganda Persuasion written by MAGEDAH E. SHABO and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.