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Protection Motivation Theory And Consumer Willingness To Pay In The Case Of Post Harvest Processed Gulf Oysters


Protection Motivation Theory And Consumer Willingness To Pay In The Case Of Post Harvest Processed Gulf Oysters
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Protection Motivation Theory And Consumer Willingness To Pay In The Case Of Post Harvest Processed Gulf Oysters


Protection Motivation Theory And Consumer Willingness To Pay In The Case Of Post Harvest Processed Gulf Oysters
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Author : Emily Ann Blunt
language : en
Publisher:
Release Date : 2012

Protection Motivation Theory And Consumer Willingness To Pay In The Case Of Post Harvest Processed Gulf Oysters written by Emily Ann Blunt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.


Gulf oysters are harvested and consumed year-round, with more than 90% consumed in a raw, unprocessed state. A chief concern of policymakers in recent years is the incidence of Vibrio vulnificus infection following raw seafood consumption. V.vulnificus refers to a halophilic bacterium naturally occurring in brackish coastal waters, which concentrates in filter-feeding oysters. Proposed FDA legislation requiring processing of all raw Gulf oysters sold during warmer summer months threatens the Gulf oyster industry, as little to no research regarding demand for post-harvest processing (PHP) has preceded the potential mandate. This research endeavors to examine the relationship between oyster consumers' fears of V.vulnificus infection and their willingness-to-pay (WTP) for processing of an oyster meal. The psychological model of Protection Motivation Theory (PMT) is employed alongside the economic framework of contingent valuation (CV) to result in an analysis of oyster processing demand with respect to threats and efficacy. A survey administered to 2,172 oyster consumers in six oyster producing states elicits projected consumption and PMT data. Principal Component Analysis is used to reduce the number of PMT variables to a smaller size, resulting in five individual principal components representing the PMT elements of source information, threat appraisal, coping appraisal, maladaptive coping, and protection motivation. Using survey data, the marginal willingness-to-pay (MWTP) for PHP per oyster meal is also calculated, and the five created PMT variables are regressed on this calculation using four separate OLS models. Results indicate significant correlation for four of the five created PMT variables. In addition, a mean MWTP for PHP of $0.31 per oyster meal is determined, contributing to the demand analysis for processing of Gulf oysters. The findings suggest a strong relationship between the fear elements and the demand for processing, and support arguments in favor of further research on specific PHP treatments and the necessity for a valid PMT survey instrument.



Effect Of Branding Gulf Oysters On Consumer S Willingness To Pay


Effect Of Branding Gulf Oysters On Consumer S Willingness To Pay
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Author : Sarah Acquah
language : en
Publisher:
Release Date : 2014

Effect Of Branding Gulf Oysters On Consumer S Willingness To Pay written by Sarah Acquah and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.


Within the East coast and West Coast oyster market, oysters are generally marketed using product attributes and brand name. However the Gulf oyster market does not involve branding. Using choice experiment method and online survey data, the study estimated the effect of branding Gulf oysters on Gulf and Non-Gulf consumers' willingness to pay. Alternative-specific conditional logit, Nested logit and Alternative-specific multinomial probit methods of analysis were used to investigate the Independence of Irrelevant Alternative assumption made about consumers. Pooled and scaled models were used to analyze the identified data categories from which consumers were found to share the same oyster preferences. The results found that consumers on the average were willing to pay more for the oysters harvested from their own region relative to those harvested from outside their region. They were willing to pay a less for oysters harvested outside their region.



Impacts Of Climate Change On Fisheries And Aquaculture


Impacts Of Climate Change On Fisheries And Aquaculture
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Author : Food and Agriculture Organization of the United Nations
language : en
Publisher: Food & Agriculture Org.
Release Date : 2019-01-06

Impacts Of Climate Change On Fisheries And Aquaculture written by Food and Agriculture Organization of the United Nations and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-06 with Technology & Engineering categories.


This report indicates that climate change will significantly affect the availability and trade of fish products, especially for those countries most dependent on the sector, and calls for effective adaptation and mitigation actions encompassing food production.



Valuing Ecosystem Services


Valuing Ecosystem Services
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Author : National Research Council
language : en
Publisher: National Academies Press
Release Date : 2005-05-14

Valuing Ecosystem Services written by National Research Council and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-14 with Science categories.


Nutrient recycling, habitat for plants and animals, flood control, and water supply are among the many beneficial services provided by aquatic ecosystems. In making decisions about human activities, such as draining a wetland for a housing development, it is essential to consider both the value of the development and the value of the ecosystem services that could be lost. Despite a growing recognition of the importance of ecosystem services, their value is often overlooked in environmental decision-making. This report identifies methods for assigning economic value to ecosystem servicesâ€"even intangible onesâ€"and calls for greater collaboration between ecologists and economists in such efforts.



The Economics Of Involuntary Resettlement


The Economics Of Involuntary Resettlement
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Author : Michael M. Cernea
language : en
Publisher: World Bank Publications
Release Date : 1999

The Economics Of Involuntary Resettlement written by Michael M. Cernea and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.


Content Description #Includes bibliographical references.



Restoration Guidelines For Shellfish Reefs


Restoration Guidelines For Shellfish Reefs
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Author : Simon Branigan
language : en
Publisher:
Release Date : 2019-09-25

Restoration Guidelines For Shellfish Reefs written by Simon Branigan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-25 with Marine habitat conservation categories.


The restoration of habitat has become a priority for many citizens and governments as the ecological and societal benefits of these habitats have been become more widely recognised. This publication is intended to provide foundational information to serve as a useful starting pointfor shellfish reef restoration.



Marketing Africa S High Value Foods


Marketing Africa S High Value Foods
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Author : Steven Jaffee
language : en
Publisher: Kendall/Hunt Publishing Company
Release Date : 1995

Marketing Africa S High Value Foods written by Steven Jaffee and has been published by Kendall/Hunt Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.


"The study concentrates on private processing and marketing of high-value foods, including fresh and processed fruits and vegetables, meat and dairy products, fresh and processed fish, oilseeds and vegetable oil, nuts, and spices"--Back cover.



The State Of World Fisheries And Aquaculture 2020


The State Of World Fisheries And Aquaculture 2020
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Author : FAO
language : en
Publisher: Food and Agriculture Organization of the United Nations
Release Date : 2020-06-01

The State Of World Fisheries And Aquaculture 2020 written by FAO and has been published by Food and Agriculture Organization of the United Nations this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-01 with Technology & Engineering categories.


The 2020 edition of The State of World Fisheries and Aquaculture has a particular focus on sustainability. This reflects a number of specific considerations. First, 2020 marks the twenty-fifth anniversary of the Code of Conduct for Responsible Fisheries (the Code). Second, several Sustainable Development Goal indicators mature in 2020. Third, FAO hosted the International Symposium on Fisheries Sustainability in late 2019, and fourth, 2020 sees the finalization of specific FAO guidelines on sustainable aquaculture growth, and on social sustainability along value chains. While Part 1 retains the format of previous editions, the structure of the rest of the publication has been revised. Part 2 opens with a special section marking the twenty fifth anniversary of the Code. It also focuses on issues coming to the fore, in particular, those related to Sustainable Development Goal 14 and its indicators for which FAO is the “custodian” agency. In addition, Part 2 covers various aspects of fisheries and aquaculture sustainability. The topics discussed range widely, from data and information systems to ocean pollution, product legality, user rights and climate change adaptation. Part 3 now forms the final part of the publication, covering projections and emerging issues such as new technologies and aquaculture biosecurity. It concludes by outlining steps towards a new vision for capture fisheries. The State of World Fisheries and Aquaculture aims to provide objective, reliable and up-to-date information to a wide audience – policymakers, managers, scientists, stakeholders and indeed everyone interested in the fisheries and aquaculture sector.



The State Of The World S Biodiversity For Food And Agriculture


The State Of The World S Biodiversity For Food And Agriculture
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Author : Food and Agriculture Organization of the United Nations
language : en
Publisher: Food & Agriculture Org.
Release Date : 2019-03-12

The State Of The World S Biodiversity For Food And Agriculture written by Food and Agriculture Organization of the United Nations and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-12 with Political Science categories.


The State of the World's Biodiversity for Food and Agriculture presents the first global assessment of biodiversity for food and agriculture worldwide. Biodiversity for food and agriculture is the diversity of plants, animals and micro-organisms at genetic, species and ecosystem levels, present in and around crop, livestock, forest and aquatic production systems. It is essential to the structure, functions and processes of these systems, to livelihoods and food security, and to the supply of a wide range of ecosystem services. It has been managed or influenced by farmers, livestock keepers, forest dwellers, fish farmers and fisherfolk for hundreds of generations. Prepared through a participatory, country-driven process, the report draws on information from 91 country reports to provide a description of the roles and importance of biodiversity for food and agriculture, the drivers of change affecting it and its current status and trends. It describes the state of efforts to promote the sustainable use and conservation of biodiversity for food and agriculture, including through the development of supporting policies, legal frameworks, institutions and capacities. It concludes with a discussion of needs and challenges in the future management of biodiversity for food and agriculture. The report complements other global assessments prepared under the auspices of the Commission on Genetic Resources for Food and Agriculture, which have focused on the state of genetic resources within particular sectors of food and agriculture.



The Ocean Economy In 2030


The Ocean Economy In 2030
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2016-04-27

The Ocean Economy In 2030 written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-27 with categories.


This report explores the growth prospects for the ocean economy, its capacity for future employment creation and innovation, and its role in addressing global challenges. Special attention is devoted to the emerging ocean-based industries.